Guy Bryant-Fenn HAS AUTOMATION Managing Director SACRIFICED PeopleScout APAC THE CANDIDATE EXPERIENCE? September 2019 David Parker Head of Technology PeopleScout APAC
PeopleScout, A TrueBlue Company Specialists in Talent Solutions YOUR GLOBAL TALENT PARTNER FROM PeopleScout delivers the edge in the people business by helping solve the toughest talent NOW NEXT challenges through superior technology and deep human expertise, a seamless balance TO that takes our clients from now to next. OUR CLIENTS Offering RPO, MSP Ranked #1 More than More than & Total Workforce MSP Provider 300,000 25,000 Solutions by HRO Today Hires per Year Active Contractors Serving Corporate Achieving Expanding 70+ Headquarters 98% RPO 95% of Existing Countries in NA, EMEA and Client Retention RPO Contracts APAC Regions
A Challenging Labour Market Number of vacancies Availability of candidates
The Talent Market Today Candidate behaviour has changed
Today’s Candidates Expect a Consumer-like Hiring Experience Candidates expect mobile compatibility. 89% of candidates think mobile devices play a critical role in the job hunting process. 1 Candidates expect the process to be fast. Online applications with 45 or more questions have an abandonment rate of nearly 90% . 2 Candidates expect personalization. In one survey, 87% of people said personally relevant content improves how they feel about a brand. 3 Candidates share feedback. 33% of applicants share negative application experiences. 4 1 Undercover Recruiter 3 OneSpot 2 Indeed 4 Indeed
The Fundamentals 1 2 Promoting the Employer High levels of automation through the Brand at all stages of the Candidate Journey provide significant Candidate Journey is critical benefits to the organisation These two fundamentals need not be mutually exclusive – they can co-exist
Why does automation of the candidate journey provide benefits to both the organisation and candidate experience CANDIDATE ORGANISATION Quality of hire, increased time focused Enable a more personalized, on marketing, sourcing, influencing consumer grade targeted experience and strategic activities Ensure a consistent experience Process efficiency & cost reduction
The Candidate Journey Stage 1: Stage 2: Stage 3: Stage 5: Stage 4: AWARENESS ATTRACTION ACTIVATION ASSESSMENT NURTURE Employer Brand Journey Employer Brand Journey Employer Brand Journey Employer Brand Journey Employer Brand Journey • Buddies • Induction • 3Job distribution • 360 Tours • Live chat • Keep warm • Online learning • Search engine marketing • Video profjles • Gamifjcation • Onboarding chatbots • Career conversating • Employee generated • Community stories • Immersive assessment content • Rewards • Realistic job interviews • Recognition • Culture tools • Employee network groups • Match me role fjnder • Employee advocacy • Referral ATS Where we can automate • Customise • Recommendations • Personalise • Build Engagement
The Candidate Journey Stage 1: AWARENESS Map visualised jobs Chatbots SEO Self built Micro Campaigns Social Media Posts Personalised Social Campaigns Recommendations
The Candidate Journey Stage 2: ATTRACTION Build & Nurture Talent Communities Automated Job Matching Internal External Automated Job Postings (only as required)
The Candidate Journey Stage 3: ACTIVATION Has anyone heard what’s going on? When are we going to hear back from recruitment? What are the next steps in the process? Supported by regular automated email & text updates
The Candidate Journey Stage 4: ASSESSMENT Simplifying the assessment journey with automation. Candidate applies Job Simulation Assessment Video Interview Schedule HM Interview Online HM Feedback Initiate Offer Approval Analytics AUTOMATED ASSESSMENT JOURNEY
The Candidate Journey Stage 5: NURTURE A streamlined and automated journey from offer to day 1 Follow ups & Reminders Police Checks Candidate Updates Drug Screen Online Hiring Manager references Updates Online HM Candidate Background Initiate Background Results Offer Letter generation Place Candidate Offer Approval Check Authorisation Checks Processing & acceptance Send to HRIS & LMS Analytics AUTOMATED ONBOARDING JOURNEY
PeopleScout APAC Improved Candidate Attraction & Time to Hire 3-5 X 237% 90%+ Application Increase in Candidate conversion average time satisfaction improvement per candidate visit ACTIVATION & NURTURE ACTIVATION AWARENESS 27 8 94% Additional Days shorter Increase in AI sourced time to fill site traffic candidates per requisitions requisition ASSESSMENT & NURTURE AWARENESS ATTRACTION
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