Growth
What Happened?
Why is our market share down in laundry?
Data Technicians Only You
New questions take days or weeks to answer
“Where can I buy some laundry detergent?”
March 2016 Google DeepMind's AlphaGo defeated Lee Sedol 4–1.
AI + Human = Human Augmentation
Augmented Analytics according to Gartner “Augmented analytics, an approach that automates insights using machine learning and natural-language generation, marks the next wave of disruption in the data and analytics market.” Augmented Analytics Is the Future of Data and Analytics. Gartner https://www.gartner.com/doc/3773164/augmented- analytics-future-data-analytics
Key Elements of Augmented Analytics for CPG Driven by natural language - search, voice, devices Automation of analysis , including understanding drivers and communicating that analysis using natural language generation (stories, articles) Consumer goods aware. How to handle syndicated data, what AI/ML to use for which analysis.
AnswerRocket is an AI-driven CPG analyst
Understanding to action 10X faster. Speed = growth.
Without AI Causation Ideation 0 20 40 60 80
With AI Causation Ideation 0 20 40 60 80
Working with 3 of the top 10 FMCGs
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