FROM ME TO WE FRAMING OUR DISCUSSION QUESTIONS TO THINK ABOUT In - PowerPoint PPT Presentation

FROM ME TO WE

FRAMING OUR DISCUSSION

QUESTIONS TO THINK ABOUT In your line of work – WHY do you do what you do? The stakehol olders ders you work with – what issues do they care about? How can we use that inform rmation tion to create e prosperity perity and economic c develo lopm pment ent?

FREE THE CHILDREN

20 YEARS OF SOCIAL IMPACT Since our founding in 1995, Free The Children has transformed into a global movement educating and empowering young people to reach their full potential as agents of change. Together with Me to We, we work to foster meaningful social change on a domestic and international level through three platforms: International Domestic Social Development Engagement Enterprise

INTERNATIONAL DEVELOPMENT Through Free The Children and its sustainable international development model Adopt a Village, we have been working to break the cycle of poverty in developing communities around the world. Achieved through five pillars: education, clean water and sanitation, health, agriculture and food security, and alternative income and livelihood. Implemented in eight countries: Ecuador, Haiti, Nicaragua, Sierra Leone, Ghana, Kenya, India, and rural China. EDUCATION AND HOLISTIC COMMUNITY DEVELOPMENT ARE KEY TO CHANGING LIVES.

REDEFINING CHARITY AWARDS AND RECOGNITION • World Economic Forum • World Association of Non-Governmental Organizations • The Roosevelt Institute • State of the World Forum • World’s Children’s Prize • Featured Media MEASURING THE IMPACTS OF ADOPT A VILLAGE 650+ schools that 1 million people with More than $20 million in 30,000 women have Over 200,000 meals educate more than improved access to clean medical supplies shipped gained economic self- served to students in 55,000 children daily water and sanitation around the world sufficiency Kenya

DOMESTIC ENGAGEMENT We educate, engage and empower youth in North America and the UK to be leaders in their communities. We Day are events bringing together global superstars and thought-leaders with local heroes and young change-makers to inspire We Day events are held across Canada, the US and the UK young people to take action on issues that matter. We Act is a year-long service learning program that is cause inclusive, and equips students with the skills to excel academically, in the workforce, and as global citizens. EMPOWERING A GENERATION TO ACT LOCALLY AND GLOBALLY.

WE DAY: THOUGHT-LEADERS WE WORK WITH WORLD LEADERS, NOBEL LAUREATES AND RESPECTED GLOBAL THINKERS. Malala Yousafzai Queen Noor of Jordan Mikhail Gorbachev Richard and Holly Branson Archbishop Desmond Tutu Prince Harry Martin Luther King, III President Sirleaf Al Gore Kofi Annan

WE DAY: TOP TALENT WE WO WORK K WITH TH THE BIGGEST T GLOBAL NAMES IN MUSIC AND D ENTERT RTAI AINMENT NT. . Demi Lovato Jennifer Hudson Orlando Bloom Ellie Goulding Magic Johnson Selena Gomez Imagine Dragons One Republic Natalie Portman Macklemore and Ryan Lewis Other talent include: The Jonas Brothers, Carly Rae Jepson, Seth Rogen, Darren Criss, Austin Mahone, Martin Sheen, Cody Simpson, Flo Rida, Edward Norton, Chad Kroger, Jason Mraz, Avril Lavigne, Laila Ali, Hannah Simone, Shay Mitchell, Nina Dobrev, Coach Pete Carroll.

COMPANIES JOINING THE MOVEMENT WE WORK WITH SOME OF THE BIGGEST AND MOST SUCCESSFUL BRANDS IN THE WORLD. WE ARE PROUD TO ENGAGE NEARLY 250 CORPORATE PARTNERS IN OUR DOMESTIC, INTERNATIONAL AND SOCIAL ENTERPRISE PLATFORMS.

ALBERTA CASE STUDIES Some incredible Alberta-based companies are already making an incredible difference in their communities! Boardwalk lk Rental l Communities es SMART Technol olog ogies ies Calgary ry Flames es Calgary ry Herald ld Taking action on issues that their staff are passionate about, and inspiring the next generation of leaders. Both companies sponsor We Day Alberta, making the event free to attend for the 16,000 youth in attendance.

EMPOWERING YOUTH Our Reach 5+ million followers on Social Media 5.7 million watching We Day primetime special broadcasts 20 Front Page newspaper articles last year Over 3.6 billion media impressions earned last year MEASURING THE IMPACTS OF WE DAY AND WE ACT 200,000 attendees at at $45 million raised for over 4 million pounds of Over 14.6 million +2.3 million youth 14 We Day events 1,000 local and global food collected for local engaged from 8,000 hours volunteered across Canada, the US causes food banks schools in 800 districts and the UK

PROVEN RESULTS Leveraging this holistic approach, we have fostered tangible and measurable transformations , moving the needle on some of the greatest social issues of our time. We have worked with Mission Measurement , a leader in measuring social outcomes, to measure and evaluate the impact of our programs Beyond just the scope and reach of our projects, we are humbled to have witnessed short and long-term behavioural changes , across our platforms.

DOMESTIC TRANSFORMATIONS LONG-TERM BEHAVIOURAL CHANGE Our domestic engagement programs leave a lasting influence on the behaviors and actions of participants, with a significant number of alumni demonstrating deep civic engagement. of our alumni continue to volunteer , 80% on average 150 hours of our alumni continue to donate to 83% charitable causes of our alumni voted in the last national 79% election

CONSUMER TRANSFORMATIONS SHIFTING BEHAVIOUR Our programs and partnerships have a dramatic impact on consumer behavior, resulting in socially-minded consumers who are eager to reward companies that help them do good. our participants and their parents are 3X more likely to reward companies that are committed 3x to solving social issues than their peers our participants and their parents are 3X more likely to actively seek to make purchases that 3x support a social cause than their peers of our participants and their parents strongly prefer to buy products / services from companies 51% that contribute to their community

EMPLOYEE OUTCOMES In addition to meaningful impacts on brand and product, our platform also has the ability to transform employee engagement including employee productivity, retention and recruitment. Companies with engaged employees experience 26% 26% higher revenue per employee Millennials who frequently participate in employee 2x volunteer activities are 2x more likely to rate their corporate culture as “very positive” of Millennials would prefer to work for a company that 62% provides opportunities to apply their skills to benefit nonprofit organizations of BlackBerry employees would be interested in more 99% opportunities to volunteer with the BlackBerry Free The Children partnership

GOING FROM HERE – WHAT CAN YOU DO? How can your organization begin to engage your community more effectively, and forge partnerships for future prosperity? ▶ Begin by engaging your employees ▶ Discover the issues that your organization is passionate about ▶ Make a commitment to engage young people in the community in taking action on these issues ▶ Join us at We Day Alberta next year

"I’m so proud of the partnership Virgin Atlantic has with the amazing Free The Children. I have visited their international development projects and they are remarkable. Their UK schools-based programme is also a pioneering initiative where they are providing young people with skills to become social and environmental entrepreneurs.” Sir Richard Branson on his involvement across the organization.

CONTACT INFORMATION ANDREW CHAN Manager of Donor Engagement and Development andrew.chan@freethechildren.com m: 778-875-8410