Ho How w we ta e talk lk ab abou out t ho home meles lessness: sness: Framing taster session Homeless Link Webinar
Welc lcome ome to ou o our tas aster ter se session ssion on on framing aming hom omeles lessness sness Your ho hosts ts for to today: y: Caroline oline Bernar ard Head of Policy and Communications, Homeless Link Catherine herine Ashf hfor ord d Strategic Communications Project Manager at Crisis, leading the Crisis Framing Homelessness Project Your microphones and cameras will be switched off during the session. If you’d like to ask a question, please post in the Q&A box as we go through. The session today is being recorded.
Wel elco come me Caroline Bernard, Homeless Link
Taste ster r session ssion overview view Refram raming ing ho homelessn essness ss researc earch h and nd wha hat t th the researc earch h to told d us - • Recap shared sector understanding of homelessness • What the UK public thinks about homelessness • Our most effective values and metaphors for reframing homelessness Mini ni Worksho shop: : Fram amin ing g with th cont ntext from m our video o tr train inin ing g series ies Questi tions ns and nd refle lecti ctions ons in th n the Q&A box
Fra raming ming Hom omeless lessness ness Pro roject ject
The he FrameW meWorks rks Ins nstitut titute e research arch looked d at: t: #1 Sector view; sector materials; media stories; public thinking #2 Tested frames to shift public thinking towards the sector view and to build commitment to end homelessness 10,000 members of UK public
What’s the one thing you want people to know about homelessness? Do you feel heard? What might be getting in the way of people hearing your message?
Recap cap the sh shar ared ed se sect ctor or st stor ory Wha hat t is ho homelessn essness ess: : A lack of affordable, safe, secure accommodation - the lack of a home. Homele less ssnes ness s can n be: Hidden (sofa surfing) or visible (rough sleeping), it can be short or long term. Some e groups s are more e at t risk k th than n oth thers rs: Young people, Black, Asian and Minority Ethnic Ethnic people, LGBT people, people with disabilities, and people leaving care or prison are all at prison are all at higher risk.
Recap cap the sh shar ared ed se sect ctor or st stor ory Sys yste tems ms causes: s: Poverty is one of the biggest drivers of homelessness. Unaffordable rents, a lack of social housing, a lack of adequate welfare support for people at risk. Violence and trauma. Mental health and physical health. Relationships breaking down. Soci ciet etal al co cons nsequen uences: ces: Homelessness doesn’t just affect an individual or the people immediately around them, it has wider negative effects on communities, services, the economy, society. Ending En ng ho homeles lessnes sness s is possible ble. Our sys ystems tems are designed gned: If we make the right policy choices it is possible to stop homelessness from happening. Affordable housing; housing first and first and housing led; adequate welfare; secure work.
Wh What at do do peo peopl ple e th thin ink ab abou out t ho home melessnes lessness? s?
Practice is fuelling a ‘belief gap’
48% 48% of news stories about rough sleeping, 11% sofa surfing 35% 35% of sector materials on rough sleeping, 14% sofa surfing Only 20% 20% of media materials and 25% 25% of sector materials could be categorised as complete ‘systems’ stories 69% 69% of sector materials and 75% 75% of media materials didn’t give any societal level consequences
We can change the way we fr fram ame e homelessness to build public support and political commitment for action and change
Framing is… Using evidence to guide the language and image choices we make when telling stories: Wha hat t to to empha hasi sise se How to to expla lain n th thing ngs s - to to build d und nderstan standi ding, ng, empath thy, , emoti tional nal conn nnecti tion on Wha hat t to to leave e uns nsaid id …In order to equip people to think differently Values Metaphor
Fra raming ming wit ith h value lues s
Mora ral hu huma man n rights hts Int nter erde dependen pendence ce In our society, we believe in treating everybody with In our society, what affects one of us affects all of us. dignity and humanity and upholding everyone’s basic human rights. When some people are struggling, it hurts everyone. All of us, as human beings, have a moral right to Right now, many people in our country are homeless, decent housing, yet right now, many people in our and this affects us all. country are homeless. Making sure everybody has safe, stable housing Treating all people with dignity and humanity means benefits us all by creating a stronger society. making sure everyone can afford a safe and stable home. Watch out: - not a ‘legal right’ - avoid ‘deserves’
Using the moral human rights value ‘Behind these statistics are human beings, who like all of us, had talents and ambitions’
Interdependence framing
Constant Co stant pre ressure ssure me meta taphor phor Poverty puts constant pressure on people. If the pressure builds up, people can be pushed into homelessness. This pressure comes from high housing costs, low wages and inadequate government support, which can build up to a breaking point. A sudden increase in pressure from a life event – like losing a job, a relationship breakdown or a health crisis – can quickly become unbearable and force people into homelessness.
Framing and coronavirus: constant pressure Jon n Spark rkes es, , Chi hief Ex Executiv tive e of Cris isis is, , said “As it currently stands, the future for renters in this country is inc ncredi dibl bly y precari arious s – with mount ntin ing g fina nanc ncia ial l pressure sure and nd job ins nsecurit urity y caused by the pandemic leaving many struggling to pay rent. “The temporary ban on evictions has made a big difference in protecting tenants, but as this is currently set to lift at the end of August many people could still be forced ced int nto ho homele less ssnes ness s during this ongoing public health emergency.”
And in personal stories… I couldn’t breathe weighed down I felt suffocated under strain Couldn’t take it I needed help to ease anymore the pressure Lifted a weight from my shoulders
World Homelessness Day 2019
Wh What at did id yo you see? ? The he wider er experience ience of ho homelessn essness ss Sys yste tems ms causes s – leaving ing care, , redundan ndancy cy Press ssure re - rising ing rent nts Moral al hu human n right ghts s values es Sys yste tems ms soluti tions ns - end nding ng ho homele less ssnes ness s is possibl ble e Int nterdep rdepend endenc ence e values s
Ref efle lect ctions ions so so far ar
Su Suppor pporting ting yo you u to to refr eframe ame ho homel melessne essness: ss: Mini Workshop
Fra raming ming re resources ources availa ilable ble to to ev everyone yone
Fra raming ming wit ith h con onte text xt mi mini i wor orkshop kshop • I will pause the video for exercises as we go through • Refers to a worksheet – don’t worry • You can revisit the video series at any time on Crisis website
Fra raming ming wit ith h con onte text xt mi mini i wor orkshop kshop
Fra raming ming vid ideos: eos: fol ollo low w up Sector story Why we frame Framing with values Framing with metaphors Recap Hosting a follow-up Q&A webinar with The FrameWorks Institute this autumn
What’s the one thing you want people to know about homelessness? Do you feel heard? What might be getting in the way of people hearing your message? How w might ght you cha hange nge the he wa way you u talk about ut ho homel melessness? essness?
Ref efle lect ctions ions an and d qu ques estion tions s
Th Than ank you ou
Fr Fram aming ing Hom omelessn elessness ess Projec oject t catheri herine ne.a .ash shford ord@cris @crisis.or .org.uk .uk
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