NATIONAL HOME WATCH ASSOCIATION
NATIONAL HOME WATCH ASSOCIATION
NATIONAL HOME WATCH ASSOCIATION
NATIONAL HOME WATCH ASSOCIATION Welcome, Advisory Board Members
NATIONAL HOME WATCH ASSOCIATION Dan Kruger Las Vegas Home Watchers
NATIONAL HOME WATCH ASSOCIATION Dana Salo Salo Home Watch
NATIONAL HOME WATCH ASSOCIATION Randy Martin Severn Cottage Services
NATIONAL HOME WATCH ASSOCIATION Pete Playman Plan B Home Services
NATIONAL HOME WATCH ASSOCIATION Bob Myers Home Watch Group of SWFL
• All we have is our word • Your clients must trust your assessments, recommendations, decisions • Create and earn trusting relationships
• Communication is paramount to your client • Always remember that you are acting as your client’s “eyes and ears” • Clear, concise and accurate information is crucial with distance • You are your client’s main advocate
DO YOU CARRY A $1,000,000 LIABILITY LIMIT? 5% 95% Yes No (less)
NATIONAL HOME WATCH ASSOCIATION Insurance and Home Watch Marybeth Mainelli President and CEO MBM Insurance Resource Center
Here is what our members consider to be their biggest concerns about their own business: • Competing against *unlicensed/uninsured companies • Competing against neighbors and friends of the homeowner • HW becoming regulated • Increasing their profitability • Building awareness about Home Watch in their area – truly understanding what we do • Competitors with lowball pricing • Growing customer base • Growing business large enough to turn it into a full time job. • Rental companies/Property management competing in their market • How to market effectively – Website/Social Media/Mailing? • How to reach new clients • Are they insured correctly?
Issues affecting the Home Watch Industry: • Un- and underinsured and *unlicensed non-professionals. • Uninsured neighborhood HW types making it look like anyone can do HW • Too many inexperienced people with little or no knowledge of the components of the home, and how a home should be operating on the inside and outside. A lack of diagnostic background and hands on skills. Then falling short on responsibilities. • Companies not being diligent with inspections. • Finding quality, competent inspectors willing to do an extraordinary job. • No formal training • Consistent/uniform form of inspection • Follow through and professionalism. • Ridiculously low pricing • Perception/awareness of HW – Educating consumers as to what HW is • Lack of a NAICS code • Insurance Issues
NATIONAL HOME WATCH ASSOCIATION A Close Call in Manson: Home Watch and Natural Disasters Ron Trickett Owner Lake Chelan Home Watch
NUMBER OF ACCOUNTS 16 % 0 35 % 19 % 11 % 19 % Under 20 20-30 31-50 51-75 76-100 Over 100
FREQUENCY OF VISITS 4% 8% 47% 41% Weekly Bi-Weekly Monthly Other
TYPES OF HOMES 2% 14% 84% Single-Family Homes Condo/ Townhomes Other
AVERAGE FEES $80 $40 $47 $67 $60 $73 $44 $40 $20 $0
WHEN YOU SAY, “HOME WATCH.” THEY THINK….
• HOUSE SITTING • HOME SECURITY • PROPERTY MANAGEMENT
NATIONAL HOME WATCH ASSOCIATION The Wacky World of Home Watch Diane Pisani Founder Your Home Watch Professionals Training and Resources
WHILE PERFORMING HOME WATCH, DO YOU CARRY PROTECTION? 32% 68% Yes No
TYPES OF PROTECTION CARRIED 26% 46% 14% 14% Handgun Pepper spray Knife Other
NATIONAL HOME WATCH ASSOCIATION “Let’s Be Careful Out There: Personal Safety and Home Watch” Bob O’Brien CEO Smokey Mountain Home Watch, LLC
NATIONAL HOME WATCH ASSOCIATION Dan Kruger Las Vegas Home Watchers
NATIONAL HOME WATCH ASSOCIATION “Transform Your Business: QRIDit Home Watch Edition” Randy Martin President, Quick Report Systems Owner, Severn Cottage Services, Inc.
NATIONAL HOME WATCH ASSOCIATION “Improving Profitability with Concierge Services” Dan Kruger President, Las Vegas Home Watchers, Inc. NHWA Advisory Board
NATIONAL HOME WATCH ASSOCIATION “The State of the Internet - 2014” Spike Cohen President and Owner spikecohen.com
NATIONAL HOME WATCH ASSOCIATION “From Part-time to a Full- time Business: Building Toward Your Future” Dana Salo Owner, Salo Home Watch NHWA Advisory Board
NATIONAL HOME WATCH ASSOCIATION Communication and Information Faith Luber Administration/Membership National Home Watch Association
• What you see or hear in a client’s home…stays in that client’s home • Protect your client’s privacy at all costs
DISTANCE WILLING TO TRAVEL 3% 6% 9% 51% 31% 0-5 Miles 6-10 Miles 11-15 Miles 16-20 Miles 21+ Miles
RAISED RATES/INCREASED BUSINESS 86% 100% 80% 40% 60% 42% 41% 40% 20% 0% Business I ncrease I ncrease Raised Rates Percentage Raised Rates/ I ncreased Business
METHODS OF INSPECTION REPORTING 80% 78% 60% 19% 40% 19% 24% 20% 0% Call Text Software Email Program
DEVICESUSEDFORREPORTING 92% 100% 80% 51% 51% 60% 46% 40% 20% 0% Smartphone Tablet Laptop Desktop Average report time: 10.5 minutes
AVERAGE TIME SPENT ON HOME WATCH INSPECTIONS 3% 14% 22% 35% 27% < 10 minutes 10 - 15 minutes 16 - 20 minutes 21 - 30 minutes > 30 minutes
DEDICATED HOME WATCH EMPLOYEE PAY 19% 37% 13% 6% 19% 6% $10 - $12/ hr. $13 - $14/ hr. $15 - $16/ hr. $17 - $20/ hr. > $20/ hr. Set amount
WHERE CLIENTS ARE COMING FROM 31% 36% 5% 3% 3% 9% 13% Your Website Google Ad Words Facebook Direct Mail Print Advertising TV/ Cable Ads Referrals
ANNUAL MARKETING EXPENSE 2% 19% 49% 30% $100 - &1,000 $1,001 - $5,000 $5,001 - $10,000 > $10,000
DO YOU FEEL YOUR MARKETING IS EFFECTIVE? 3% 43% 54% Yes No Somewhat
DO YOU BELONG TO THE BETTER BUSINESS BUREAU? 24% 76% Yes No
ARE YOU A MEMBER OF THE CHAMBER OF COMMERCE? 49% 51% Yes No
ARE YOU A MEMBER OF ANY NETWORKING GROUPS? 32% 68% Yes No
DO YOU FEEL THESE MEMBERSHIPS ARE EFFECTIVE? 43% 57% Yes No
ANGIE’S LIST USERS 31% 69% Yes No
LINKEDIN USERS 44% 56% Yes No
GOOGLE USERS 22% 78% Yes No
FACEBOOK USERS 35% 65% Yes No
OF FACEBOOK USERS, DO YOU POST VIDEOS? 25% 75% Yes No
DO YOU SHARE OTHER MEMBERS FACEBOOK POSTS? 13% 87% Yes No
DO YOU SHARE NHWA’S FACEBOOK POSTS? 30% 70% Yes No
DO YOU PAY FOR FACEBOOK ADS? 25% 75% Yes No
PAYS FACEBOOK TO BOOST POSTS 17% 83% Yes No
September 2014 Improve the Air Quality in Your Home Many homes contain toxins, allergens and molds from daily use and activity. Improving the quality of indoor air is directly related to the quality of your health. Here are a few highlights to turn a sick home into a healthy home. Mold and Fungus Know where and how mold grows. With the right conditions it doesn’t take long for mold to start growing. Cleaning and fixing these potential problem areas can save you thousands of dollars down the road. These are just a few moist places to consider according to HouseLogic.com • Chimney Caps – Check for rusted chimney caps that allow water intrusion • Air Conditioners (ducts, coils, and filters are prone to mold growth) • Refrigerator drip pans • Front-loading Washing Machines • Window sashes and seals • Dishes stored in cabinets Ask Florida Estate Management how we can assist you with inspections and reduce your risk for mold growth. Cleanse the Air How is the air quality in your home? Here are some steps you can take toward ensuring you and your family are breathing cleaner air. • Change AC filters on a monthly or bi-monthly basis, clean air ducts and coils • Carpet / upholstery / mattress cleaning -- Get rid of those nasty dust mites • Switch to exterior pest control with interior treatments as needed • Ventilate your home • Try using natural cleaning products For more information ask us about our maintenance routines, cleaning programs and IPO Pest Control. Want a more natural way to cleanse the air? Adding these indoor plants will not only add beauty to your home, but will also clean and freshen the air. Some of these plants have been proven by NASA to remove 85% of indoor air toxins . Click here for the full list. • Spider Plants • Snake Plant • Rubber Plant • Heart-leaf Philodendrom • Golden Pothos • Chinese Evergreen Florida Estate Management Services has a variety of home maintenance and cleaning programs to ensure a clean and healthy home. Call us today to learn more about creating a Clean Air Plan for your home.
Recommend
More recommend
