RMS Technology at Aurum Stacie Wood & Aron Simpson
Who are we? UK’s Biggest Watch and Jewellery Retailer • Goldsmiths • Mappin & Webb • Watches of Switzerland • Watch Shop • The WATCH Lab • Watch Hut
What do we do? ???
What do we do?
The ONEderful World of ONE…
A ONE branded login page leads onto personalised homepages, depending on the brand the colleague works for.
Each brand within the group has a site that is personalised to the individual brand identity.
Our Resource Pages are very popular and provide a host of useful forms and information at the click of a button.
ONE: What it now offers us • Unified Communications – A single channel for all internal communications, offering a more efficient and manageable communication solution. • Task Centre – A structured, fully trackable Task Centre, for colleagues to manage the tasks asked of them from Support Teams. • Resource Pages – Central pages for a host of resources, allowing colleagues to access daily tools and useful forms in the click of a button. • Compliance - Full visibility of compliance in all locations.
ONE: What it offers – a summary • Brand Personalisation – Individual homepages and brand colourways are implemented throughout ensuring brand identity is maintained. • Current Promotions – Widgets just highlighting current promotions, allowing colleagues to always offer clients the most current and accurate promotional information on request. • Plus – Our latest addition, Video Communications – Offering a new, dynamic way to communicate to colleagues. MORE TO COME ON THIS SHORTLY!
ONE: What we’ve achieved The Measurable… • 98% Task Completion Rate from Retail Teams • 95% News Read Rate from Retail Teams O n top of the numbers, we’ve had some great feedback too…
User Feedback … all unprompted! “How simple is this compared to the old AurumNet. It will make our lives and daily operations run so smoothly. Thanks to all who have been involved in developing the site” “Congratulations on ONE, I think it is a fantastic tool, I can see every advantage in it for the store teams. Really great. Very well done and thank you!” “Just a bit of feedback on ONE...what a fantastic system you and your team have designed! So easy to use, clear and concise. This will make our daily and weekly jobs much, much easier”
Introducing the ONE Theatre… Video Communications arrived on ONE! Theatre
How we Launched the ONE Theatre • ONE Theatre Launch Video • Tubs of Popcorn to all stores • Plus, chance to win one of FIVE £25 cinema vouchers!
The ONE Theatre Homepage allows users to choose a movie from our ‘Box Office’ by clicking a title. We’re able to see exactly who has clicked to see each video too.
A short summary of the video content is provided, including duration and video length. If the user wants to watch the video, they just click their ‘admission ticket’!
The video is then watched by simply clicking play!
How we’ve used the ONE Theatre so far… Step-by-step video guides on how to implement the visual merchandise aspects of new campaigns or window displays
How we’ve used the ONE Theatre… Behind the scenes videos to enhance colleague product knowledge and build excitement around new product launches.
How we’ve used the ONE Theatre… Tutorial videos, showing users how to use more complicated or lesser known areas of ONE
How we’ve used the ONE Theatre… Videos from international and world-renowned Trade Fairs, allowing colleagues to see what happens at these important events for our business
How we’ve used the ONE Theatre… To support incentives, either by showing videos of what can be won or by doing prize draws to announce winners … both of which create great excitement!
How we’ve used the ONE Theatre… Sharing TV/Internet adverts from ourselves and our brand partners, so our colleagues are seeing exactly what our customers are
How we’ve used the ONE Theatre… Interviews and introductions from a variety of topics, sharing expert knowledge and advice to our colleagues in a personal, engaging way
The Future of the ONE Theatre… • Feedback from colleagues has been strong. "a visual and engaging way to communicate messages, the team looks forward to new videos being posted to the ONE Theatre.” • THEY want more content and WE Theatre want to give them more content!
The ONEderful World of ONE…
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