Beyond Crafts Introducing Food & Beverage Products to Your Retail Mix
Who are these people? Manju Gupta Brad Burrow
How did we arrive here? • Coffee and cocoa were first fair trade food products; carried by alternative retailers • Fair trade grows in popularity...tea and bananas also desired • Currently, coffee, tea, chocolate, cocoa, nuts, dried fruits, quinoa, bananas, avocados, mango, pineapple, etc.
Why should I? • Need for Consumable Gifts • Potential for Sales Consistency (20%) • Further educate consumers • Fair trade is growing in U.S. • Benefit producers • Who likes pie?
What Choice(s) do I Have? • Equal Exchange (coffee, tea, chocolate, dried fruits, nuts, cocoa, fruit bars, etc.) • Alaffia (shea soaps, lotions, hair products) • Dr. Bronners (soaps, shampoos, etc.) • Guayaki (tea, mates) • Divine Chocolate • Just Coffee
Fair Foods!
Not a square to spare? Annual Sales per Square Foot (appx. 45 sq ft) • 2013 = $1,021 • 2012 = $994 • 2011 = $1,058
Picture this...
When should I Buy? • Seasonal/Peak sales (Feb.May.Oct-Dec.) • Stock up before Summer (Hot rates) • Free shipping promos, if available • Order frequency
Tips: If they taste it... • Loyalty Program • Sampling, sampling, selling • Location, location, pretty distractions • Know your wholesalers’ minimums • Who’s the competition? • Carry full lines of products (4-6skus) • POS & education matter
You have questions, we have answers. You go first, please. Thanks!
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