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Promoting local food, drink & crafts Tracy Nash Commercial - PowerPoint PPT Presentation

Promoting local food, drink & crafts Tracy Nash Commercial Manager A local food group with over 350 members that supports producers, manufacturers & retailers of local food, drink and crafts in Hampshire Founded 25 years ago by a small


  1. Promoting local food, drink & crafts Tracy Nash Commercial Manager

  2. A local food group with over 350 members that supports producers, manufacturers & retailers of local food, drink and crafts in Hampshire

  3. Founded 25 years ago by a small group of local food producers who wanted to increase awareness of local food

  4. In 1996 they approached Hampshire County Council for support HCC offered to set up an office and provide staff to promote the local food, drink and craft producers

  5. Hampshire Fare Today Comm mmer ercial ial Manag ager er Tracy Nash Mark rketi eting & Member mbersh ship p Sales les & Admi min Assistan stant PR Offi ficer er Dev evelopm elopmen ent Nancy Judge Amanda Belinda Fordham Buckenham

  6. Key Activities • Run a membership organisation to lift the profile of local food, drink and crafts businesses • Produce a directory promoting these businesses • Fortnightly members e-newsletter • Monthly networking events • Promote members news and activities through website and social media

  7. Key Activities continued… • Organise and promote The Great Hampshire Sausage & Pie Competition • Organise annual food festival and programme • Arrange “Meet the Buyer” events • Attract funding and undertake special projects • Monthly e-newsletter to 14,000 consumer subscribers

  8. Special Projects • Preserve The Hampshire Hog – Making Pig Farming more profitable by showing producers how to make new pork products • Launched Hampshire Charcuterie with funding from The Prince’s Countryside Fund

  9. Hampshire Fare Website

  10. Monthly subscriber e- Fortnightly Fare – e-Newsletters newsletter members & sponsors

  11. Annual Local Produce Guide – 40,000 copies

  12. Hampshire Food Festival • Over 70 events across Hampshire in July • 50,000 copies of programme distributed across the county • Celebration of local food and farming • 3 times Winner of Tourism South East “Tourism Event of the Year” Gold award

  13. Monthly Networking Events

  14. Our Corporate Partners

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