Asiasoft Corporation PLC. (AS) Opportunity Day FY 2014 11 March 2015 1
Disclaimer The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for shares of Asiasoft Corporation Pcl. (“Asiasoft” ) in any jurisdiction nor should it or any part of it form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever. This presentation may include information which is forward-looking in nature. Forward-looking information involve known and unknown risks, uncertainties and other factors which may impact on the actual outcomes, including economic conditions in the markets in which Asiasoft operates and general achievement of Asiasoft business forecasts, which will cause the actual results, performance or achievements of Asiasoft to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation This presentation has been prepared by Asiasoft. The information in this presentation has not been independently verified. No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of Asiasoft or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation This presentation is made, furnished and distributed for information purposes only. No part of this presentation shall be relied upon directly or indirectly for any investment decision-making or for any other purposes This presentation and all other information, materials or documents provided in connection therewith, shall not, either in whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws 2
Agenda Market Overview 2014 Asiasoft Overview in FY2014 Asiasoft Performance in FY 2014 Asiasoft Moving Forward 2015 3
Market Overview 4
Online Game Publishers Breakdown by Market No. of Game No. of Publisher Market New 2014 Closed FY 2014 New 2014 Closed FY 2014 47 71 158 8 2 53 Thai 24 6 40 1 1 14 Singapore 15 9 129 2 0 37 Malaysia 173 181 190 20 20 49 Vietnam 11 6 43 1 0 9 Philippines 560 270 273 32 23 162 Total 5 Remark: All games are shown including only PC games, excluding mobile games
Online Game Publishers in Thailand TOTAL: 78 Games 111 Games 129 Games 165 Games 196 Games 158 Games 27 New Games 34 New Games 44 New Games 61 New Games 75 New Games 47 New Games 6 53 Companies (8 New companies) 5 (2 close company) 47 Companies 4 (10 New companies) (3 close company) 40 Companies 3 (11 New companies) (3 close company) 32 Companies 2 (5 New companies) (5 close company) 32 Companies 1 (8 New companies) (1 close company) 26 Companies (6 new companies) (3 close Company) 2009 2013 2014 2012 2010 2011
Total Online Games Y2011-Y2014 Total Online Games 2011 – 2014 200 180 160 140 120 100 196 80 158 165 60 129 40 20 0 2011 2012 2013 2014
Total Online Games Breakdown Each Genre Game Genres 2012 - 2014 88 75 72 68 59 54 6 6 23 18 2 13 12 11 12
Total New Online Games Total New Online Games 2013 – 2014 41 22 20 18 5 5 4 2 3 2
Thailand PC Online Game Estimated Market Share Cute MMORPG MOBA 47,286 (14%) Hardcore MMORPG 25,433 (7%) 126,200 (36%) 80,908 (23%) Casual Web Game 16,405 (5%) 50,140 (15%) FPS/TPS FPS & MOBA occupied over 50% of total market
Number One Market Share In MMO & Casual Asiasoft Garena Other Other, 33% Asiasoft, 37% Garena, 29% 12
What happened in 2014 • Mobile gaming revenue grows at exponential rate • Declining online games revenue • MMO Gamers playing more games and becoming very selective in the game they play
Asiasoft Overview 15
New Game Launch 2014 Domestic Quarter 2 Quarter 3 Quarter 4 Quarter 1 Quarter 2 Quarter 2 Quarter 2 Type: MMORPG From: USA Launch: July 2014 Operate: Regional DCUO Type: MMORPG Advance PSO2 RO Mobile From: Korea Dino Launch: Aug 2014 Operate: TH Type: Mobile From: Korea YG2 Type: MMORPG Type: Mobile Launch: Nov 2014 From: Japan From: Korea Operate: TH Launch: May 2014 Launch: Jan 2014 Operate: TH Operate: TH Type: MMORPG From: USA Launch: Aug 2014 Operate: Regional Strife 16
New Game Launch 2014 Oversea Quarter 2 Quarter 2 Quarter 3 Quarter 4 Quarter 1 Quarter 2 Quarter 2 DCUO Type: MMORPG Type: Mobile Type: MMORPG From: USA From: Korea From: Japan Launch: July 2014 Launch: Nov 2014 Launch: May 2014 Operate: Regional Operate: SG/MY/ID/VN Operate: TH Hero Touch KH The Four For the Tribe Type: Web Game Type: Mobile Type: MMORPG From: China From: Korea From: China Type: Mobile Launch: Apr 2014 Launch: Aug 2014 Launch: 2014 Operate: MY From: China Operate: SG/ MY Operate: MY Launch: Mar 2014 Operate: MY LYSS Type: MMORPG Type: MMORPG Type: Casual From: USA From: China From: Korea Launch: Aug 2014 Launch: May 014 Launch: 2014 17 Operate: Regional Operate: MY Operate: SG/MY
Games Title Operated in 2014 At the end of 4Q14, AS group operates 35 online game titles in 6 countries: Mobile Web-Based 2Games 1Game MOBA 6% 3% • Thailand 19 Titles 2Games 29 Titles 6% • Singapore 11 Titles MMORPG 9 Titles 21Games FPS 60% 3Games • Malaysia 12 Titles 20 Titles 8% • Indochina 8 Titles 6 Titles • Indonesia 4 Titles 2 Titles Casual 6Games • Philippines 9 Titles 2 Titles 17% Total 35 Games 56 Games Y2013 excluding LUI 18 Note: some game were served in more than one country
4Q14 Portfolio Mobile Web-Based 1Games 2Games 3% 6% MOBA 2Games 6% MMO 21Games 60% FPS 3Games 8% Casual Web Mobile 6Games Mobile 1Games 1Games 17% MOBA 2Games 4% 4% 2Games MOBA 11% 8% 2Games 11% FPS FPS 3Games 1Game 11% 5% Casual 2Games Casual 10% MMO 6Games 12Games 23% MMO 63% 13Games 50% 19 Note: some game were served in more than one country
Asiasoft Performance 20
Total Revenue Structure Domestic Overseas Singapore Thailand Malaysia Plus Sublicense • Indonesia revenue in Vietnam Philippines Indochina 70% 68% 66% 57% 54% 52% Thailand 48% 46% 43% Overseas 34% 32% 30% 2009 2010 2011 2012 2013 2014 21
Total Revenue Breakdown Other Advertising Other Mobile 2% 2% Advertising 4% 2% Distribution Online Online 10% 7% Income Income 75% 89% Distribution 9% GROUP Total Revenue is THB 1,262 mn Total Revenue is THB 1,713 mn OVERSEAS OVERSEAS DOMESTIC DOMESTIC Ads Ads. Other Other Other Ads 4% 3% 1% 3% Dist 16% 3% Ads Dist Dist 7% 1% 6% 7% Dist 12% Online Income Online 92% Online Online Incom Income Income e 87% 87% 71% 22
2014 Group Cost Breakdown SG&A COGS Write-off Game Other Selling Licensing Expense Employee 21% 36% Royalty Fee Expenses 46% 28% Depreciation 4% Advertising Expenses 6% Network Service 8% Rental and Promotion Center Service Expenses Direct Cost Employee Fee 7% 6% Expenses 7% 15% Travelling Depreciation Advisory and Utilities Expenses 3% Professional Fee Expenses 3% 7% 3% Total COGS is THB 1,218 mn Total SG&A is THB 521 mn Write Off in licensing 256,896,587 Loss on impairment of investment 11,631,049 Loss on impairment of goodwill 94,205,225 23
Total Revenue Structure Advertising Other Other Mobile 2% 2% Advertising 2% 4% Distribution Online Online 10% 7% Income Income 89% 75% Distribution 9% • AS tried to increase its income from other sources to diversify source of income. In 2014, revenue from distribution income increased from 7% to 9%.while Advertising income increased from 2% to 10%. 24
Revenue Breakdown by Genre Web- Web- MOBA Based Mobile Based MOBA FPS 0% 0% 1% 0% 4% FPS 15% 13% Casual Casual 19% 16% MMO MMO 65% 66% • Mobile revenue (RO Mobile) contributed of 4% of total revenue in 2014. 25
Top 5 Online Games by Revenue 1 1 2 2 3 3 4 4 5 5 10 • Top 5 games accounted for 58% of total revenue. • First introduce Mobile game in 2014. Mobile revenue (RO Mobile) contributed to 4% total revenue in 2014. 26
Success Story 1 st Rank in IOS Free App within 1 st day launch. 3 rd Gross Rank when update new patch on 25 Mar. 2014 on PlayStore and 4 th Gross Rank on AppStore
Total Downloads 1,800,000 since Jan 2014 600,000 500,000 400,000 300,000 200,000 100,000 0 iOS Android AS APK DTAC Update on 6/11/14
Total Revenue 26% / - 451M. Y-Y - Online revenue showing a decreased 532 Million Baht or dropped 35% from last year. - Higher Advertising Revenue contributed by newly acquired LUI and Thinkplus Digital Unit: THB mn % 1,262 1,713 2,016 1,800 100% 1,661.97 80% 1,600 1,529.9 60% 1,400 43.0% 31.4% 40% 1,200 20% 997.9 1,000 1.2% 0% 800 -20% 600 -40% 400 -60% 277.7 200 124.5 114.9 110.4 -80% 44.4 40.7 32.3 27.7 29.2 0 -100% 2012 2013 2014 Online Revenue Distribution Advertising and Other Other Revenues Gross Margin 29
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