Asiasoft Corporation PLC. (AS) 4Q11 Opportunity Day 14 th March 2012 - PowerPoint PPT Presentation

Asiasoft Corporation PLC. (AS) 4Q11 Opportunity Day 14 th March 2012

Disclaimer The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for shares of Asiasoft Corporation Pcl. (“Asiasoft” ) in any jurisdiction nor should it or any part of it form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever. This presentation may include information which is forward-looking in nature. Forward-looking information involve known and unknown risks, uncertainties and other factors which may impact on the actual outcomes, including economic conditions in the markets in which Asiasoft operates and general achievement of Asiasoft business forecasts, which will cause the actual results, performance or achievements of Asiasoft to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation This presentation has been prepared by Asiasoft. The information in this presentation has not been independently verified. No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of Asiasoft or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation This presentation is made, furnished and distributed for information purposes only. No part of this presentation shall be relied upon directly or indirectly for any investment decision-making or for any other purposes This presentation and all other information, materials or documents provided in connection therewith, shall not, either in whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws Page 2

Agenda • Thailand Market Overview • Overseas Market Overview • Asiasoft Overview • Asiasoft Publishing Network • 2011 Consolidated Performance Review • Acquisition of CIB Development Sdn. Bhd. (CIB) • 2012 Business Plan • Appendices Page 3

Thailand Market Overview Page 4

Online Game Publishers in Thailand TOTAL: 65 Games 78 Games 111 Games 127 Games 25 New Games 34 New Games 27 New Games 39 New Games 33 Companies 4 (5 New companies) (5 close company) 3 33 Companies (8 New companies) (1 close company) 2 26 Companies (6 new companies) (3 close Company) 23 Companies 1 (5 new companies) (- close company) 2008 2011 2009 2010 Page 5

2011 Market Share by Genre INI3 Digital Others 17% 22% Asiasoft/Funbox Asiasoft/Funbox 55% 44% INI3 Digital TDE/NC True 4% 14% MMOPRG CASUAL I Digital Connect TOT 5% 11% Asiasoft/Funbox Others Winner Online 38% Golden Soft 18% 7% 7% Others Golden Soft Golden Soft 7% 7% 6% INI3 Digital 7% Winner Online INI3 Digital 11% 56% Asiasoft/Funbox Winner Online Others 3% TDE/NC True 7% 5% 24% Web Golden Soft FPS EMMO Game 3% 2% RS Virus Studio 5% TDE/NC True 1% 81% Others Asiasoft/Funbox Travian Team 1% 23% 9% Prior 4Q11, AS had no market share in web game. Page 6 Source: Company’s data based on 2011 Avg. Max CCU

Overseas Market Overview Page 7

Online Game Publishers in Singapore TOTAL: 5 Games 7 Games 21 Games 24 Games 14 New Games 2 New Games 3 New Games 4 8 Companies 3 8 Companies (4 New companies) 2 4 Companies 1 4 Companies 2008 2011 2010 2009 Page 8

Online Game Publishers in Malaysia TOTAL: 81 Games 119 Games 135 Games 117 Games 7 New Games 6 New Games 4 33 Companies (5 New companies) 3 29 Companies (4 New companies) 2 29 Companies (6 new companies) 1 20 Companies 2008 2011 2010 2009 Page 9

Asiasoft Overview Page 10

Publishing Network & Market Positioning Singapore No.1 Malaysia Philippines No.1 Thailand No.1 Vietnam Indonesia No.8 Page 11

Thailand: Market Overview • Population: 66.7 mn • Internet users: 18.3 mn or penetration rate of 27% • Avg. 330,000 CCUs in 2011 in Thailand online gaming market Market Breakdown by Genre Market Share by Publisher Web based 5% Others 18% Casual Golden 15% Soft 6% Asiasoft Winner 38% MMORPG Online 54% 7% FPS 26% INI3 7% TRUE 24% Page 12 Source: Company’s data based on 2011 Avg. Max CCU

Singapore: Market Overview • Population: 4.7 mn • Internet users: 3.7 mn or penetration rate of 77% • Approx. 63,000 CCUs in Singapore online gaming market Market Breakdown by Genre Market Share by Publisher Others 13% IAH Casual Games 36% 10% Asiasoft 46% Garena MMORPG 11% 64% Cherry Credits 20% Page 13 Source: Company’s data based on 2011 Avg. Max CCU

Malaysia: Market Overview • Population: 28.7 mn • Internet users: 17.7 mn or penetration rate 62% • Approx. 63,000 CCUs in Malaysia online gaming market Market Breakdown by Genre Market Share by Publisher FPS Others 14% 20% CiB 26% Casual 12% Runup 6% MMOR Eagle PG Cubinet Game 74% 21% 10% Asiasoft 17% Page 14 Source: Company’s data based on 2011 Avg. Max CCU

Indonesia: Market Overview • Population: 245.6 mn • Internet users: 55 mn or 22% penetration rate • Approx. 290,000 CCUs in Indonesia online gaming market Market Share by Publisher Market Breakdown by Genre Wavega me 3% Others Casual 14% 15% Prodigy 5% Megaxus FPS MMORP 7% Gemscool 51% G 54% 34% Lyto 17% Page 15 Source: Company’s data based on 2011 Avg. Max CCU

Philippines: Market Overview • Population: 101.8 mn • Internet users: 29.7 mn or 29% penetration rate • Approx. 200,000 CCUs in Philippines online gaming market Market Breakdown by Genre Market Share by Publisher Web Others based 6% Casual 6% 8% MMORPG Level-Up 30% 20% Game RTS/MO Club BA 50% 26% E-Games 24% FPS 30% Page 16 RTS: Real-time strategy MOBA: Multiplayer Online Battle Arena

Vietnam: Market Overview • Population: 90.5 mn • Internet users: 30.5 mn or 34% penetration rate • Approx. 400,000 CCUs in Vietnam online gaming market Market Breakdown by Genre Market Share by Publisher CTCM (Asiasoft's sublicense e) 2% Others One World 8% 2% MMOR VDC- Web Net2E PG 2% 34% FPT 37% Vinagame Online 47% 11% Casual VTC Game 28% 29% Page 17

Southeast Asia Online Gaming Market Country 2009 Revenue 2009 Market 2010 Revenue 2010 Market Year on Year Share Share Growth (US$ Million) (%) (US$ Million) (%) (%) Vietnam 102.0 42.2% 137.3 45.2% 34.6% Thailand 68.3 28.3% 82.4 27.1% 20.6% Malaysia 32.5 13.4% 38.1 12.5% 17.0% Singapore 16.8 7.0% 20.4 6.7% 21.6% Philippine 14.3 5.9% 15.5 5.1% 7.9% Indonesia 7.8 3.2% 10.0 3.3% 28.4% Total 241.7 100.0% 303.6 100.0% 25.6% Page 18 Source: IDC, February 2012

Cost of Internet and GDP per Capita Country Population Internet User Penetration Cost of Internet GDP per Capita Rate (million) (million) (USD) (USD) Vietnam 90.5 30.5 34% 16.2 3,326 Thailand 66.7 18.3 27% 21.9 9,598 Malaysia 28.7 17.7 62% 42.6 15,384 Singapore 4.7 3.7 77% 32.7 59,123 Philippines 101.8 29.7 29% 30.5 3,890 Indonisia 245.6 55.0 22% 38.9 4,657 Page 19 Source: http://en.wikipedia.org

2011 Consolidated Performance Review Page 20

Consolidated Performance Page 21

Performance Analysis Page 22

CGS and SG&A Breakdown % to Total Revenue % Change % to Total Revenue Items 4Q10 4Q11 FY10 FY11 % Change 4Q10 4Q11 FY10 FY11 ▲ 0.9% ▲ 16.8% Royalty 161.99 163.43 37.0% 37.1% 506.60 591.85 33.5% 36.1% COGS 8.4% ▼ 16.9% ▲ 5.3% Employee 44.65 37.10 10.2% 143.14 150.72 9.5% 9.2% 6.9% ▲ 46.1% ▲ 28.3% Network&Depreciation 20.87 30.49 4.8% 91.72 117.72 6.1% 7.2% 3.9% ▲ 122.5% ▲ 0.7% Direct Cost 7.73 17.19 1.8% 40.01 40.30 2.6% 2.5% 56.3% ▲ 5.5% ▲ 15.2% Total 235.24 248.22 53.7% 781.46 900.58 51.7% 55.0% SG&A • Head count at the end of 4Q11 is 751, compared to 638 last year was due to preparation for aggressive game launch and additional BU, PT Asiasoft. Page 23

Total Revenue Structure Domestic Overseas Singapore Thailand Malaysia Vietnam Indonesia 34% 66% 2011 Total Revenue: THB 1,684 mn Page 24

2011 Total Revenue Breakdown Advertising Others 2% GROUP 4% Distribution Income Others Advertising 7% 3% 2% Distribution Income 5% DOMESTIC Online Income 87% Distribution Advertising Income 0.5% 2% Other 0.5% Online Income 90% OVERSEAS Online Income 97% Page 25

2011 Group Cost Breakdown Selling Expenses Employee COGS 16% Others 5% Depreciation Commission 3% Others 5% Network and 3% Marketing Service 10% 74% Direct Cost 4% Total Selling Exp. is THB 118.5 mn Employee Administrative Expense Expense Royalty Fee 17% 63% Others 25% Depreciation Total COGS is THB 900.6 mn Employee 6% 57% Rental and Center Services 12% Total Admin. Exp. is THB 300.5 mn Page 26