Asiasoft Corporation PLC. Opportunity day Q3/2011 17 November 2011 - PowerPoint PPT Presentation

Asiasoft Corporation PLC. Opportunity day Q3/2011 17 November 2011

Market Overview in Q3/2011 Asiasoft Overview in Q3/2011 Asiasoft Performance in Q3/2011 Next Step in Q4/2011 Page 2

Online Game Market in Thailand TOTAL: 65 Games 90 Games 110 Games 123 Games 25 New Games 35 New Games 27 New Games 32 New Games 34 Companies 4 (4 New companies) (3 close company) 3 33 Companies (8 New companies) (1 close company) 2 26 Companies (6 new companies) (3 close Company) 23 Companies 1 (5 new companies) (- close company) 2008 9M2011 2009 2010 • A few new comers entered the market each year, however there are also a few companies closing down. Page 4

Online Game Breakdown by Game Type TDE/NC True Asiasoft/Funbox 14% Others Asiasoft/Funbox 42% 25% 54% INI3 Digital CASUAL 17% MMOPRG Golden Soft 7% MMORPG (74 games) Casual (21 games) FPS (12 games) WEB (15 games) Winner Online Winner Online 1% 8% INI3 Digital Golden Soft TDE/NC True 4% Others 7% 54% 2% 14% 19% Winner Online Golden Soft 11% 5% Others Others 1% 27% 31% 5% Asiasoft/Funbox 3% FPS Web Game Golden Soft INI3 Digital TDE/NC True 68% 1% 80% • MMO accounts over 50% of total and followed by FPS of 27% and casual of 14%. • Asiasoft is no. 1 in MMO (54%) and Casual (42%), still no comparable range in MMO, but in Casual followed by INI3 of 17% and True group of 14%. • No. 1 in FPS was true with very high market share of 80% and INI3 was leader in web game of 68%. Page 5 Remark : base on Average Max CCU Q3/11 Proportion base on Max CCU end of Dec 10

New Game Launch Online Game Publisher Type Online Game Publisher Type 8Inw Asiasoft/Funbox MMORPG God of Emperor Asiasoft/Funbox MMORPG Rohan Asiasoft/Funbox MMORPG AVA Asiasoft/Funbox MMORPG Shot Online Games Campus Casual king of king 3 Cubinet MMORPG Weapons of the Gods Golden Soft MMORPG GodsWar Online GameIndy MMORPG BumpyCrash Golden Soft Casual WARFLOW Golden Soft WEB Bounty Hounds Online Lemniscate MMORPG Boomz INI3 Digital WEB Mu Blue Online Winner Online MMORPG Magic School Online VNO WEB New 7 games from 5 Publishers Jubkoo Vplay Casual Grand Fisher Vplay Casual Grand Fantasia Winner Online MMORPG Xdition Winner Online Casual New 11 games from 8 Publishers WEB 1 games WEB 14% 2 games 19% FPS MMORPG MMORPG FPS 5 games - 5 games - 72% 0% 47% 0% Casual 1 games 14% Casual 4 games 34% • A few new comers entered the market each year, however there are also a few companies closing down. Page 6

Historical New Game Launch New Game Launch Publisher Q1/10 Q2/10 Q3/10 Q4/10 Q1/11 Q2/11 Q3/11 Asiasoft/Funbox 1 - 2 1 2 4 2 TDE/NC True - - - 2 - - - Winner Online 2 2 2 2 2 2 1 INI3 Digital - 1 1 - - 2 - Golden Soft - - 1 - 1 1 2 Others 4 3 6 4 4 4 2 Grand Total 7 6 12 9 9 13 7 %New Game Launch / Total Game Publisher Q1/10 Q2/10 Q3/10 Q4/10 Q1/11 Q2/11 Q3/11 Asiasoft/Funbox 14.3% - 16.7% 11.1% 22.2% 30.8% 28.6% TDE/NC True - - - 22.2% - - - Winner Online 28.6% 33.3% 16.7% 22.2% 22.2% 15.4% 14.3% INI3 Digital - 16.7% 8.3% - - 15.4% - Golden Soft - - 8.3% - 11.1% 7.7% 28.6% Others 57.1% 50.0% 50.0% 44.4% 44.4% 30.8% 28.6% Grand Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% • A few new comers entered the market each year, however there are also a few companies closing down. Page 7

Top 5 Ranking for Each Game Type Ragnarok YulGang Cabal ray city Battle of the Audition PANGYA Tales Runner Fifa 2 Zone4 Immortals Point Blank Special Force xshot AVA SD Gundam Boomz Travian War2 Zhezafighter WARFLOW Capsule Fighter Online • AS is still in the top rank for both MMORPG and Casual and already in the top 5 in FPS for AVA our new game launched in 3Q11. • True group’s game was in top rank for FPS and INI 3 was in web game. Page 8 Remark : base on Average Max CCU Q3/11

New Game Launch Online Game Publisher Type Online Game Publisher Type Heros of Thessalonica Game Base MMORPG Rappelz Eagle Games MMORPG (Singapore) (Philippines) Xuan Wu Online Asiasoft MMORPG Special Force DF Interactive FPS Plant War i1Play Casual Web (Singapore) (Malaysia) New2 games from 2 Publishers Pocket Ninja GamBunny Casual Web (Malaysia) Genghis Khan 2 i1Play MMORPG (Malaysia) SEAL Online LYTO Game MMORPG (Indonesia) HE2 ChineseGo MMORPG (Malaysia) Dragon Nest Cherry Credits MMORPG (Singapore) New 8 games from 8 Publishers Page 10

Online Game Market in Singapore TOTAL: 5 Games 7 Games 10 Games 15 Games 6 New Games 2 New Games 6 New Games 4 8 Companies 3 8 Companies (4 New companies) 2 4 Companies 1 4 Companies 2008 9M2011 2010 2009 Page 11

Online Game Market in Malaysia TOTAL: 81 Games 119 Games 150 Games 132 Games 13 New Games 18 New Games 15 New Games 4 30 Companies (7 new companies) 3 30 Companies (4 New companies) 2 26 Companies (6 new companies) 1 20 Companies 2008 9M2011 2010 2009 Page 12

Singapore Top 5 Ranking Online Game Page 13 Note: Ranking based on CCU of August 2011.

Malaysia Top 5 Ranking Online Game Page 14 Note: Ranking based on CCU of August 2011.

New Game Launch in Thailand Q3/2011 • • • Page 16

New Game Launch in Funbox Q3/2011 • • • Page 17

New Game Launch in Malaysia Q3/2011 Launched Dates: CBT – 19 th August – 21 st August OBT + CM – 26 th August Target CCU: 5000 Max CCU growth from Aug to Sep 11% ARPU growth from Aug to Sep 34% Page 18

Group Performance Items 3Q10 2Q11 3Q11 YoY QoQ 9M10 9M11 YoY ▲ 9.8% ▼ 3.3% ▲ 11.9% Revenues 359.21 407.62 394.35 1,068.56 1,196.10 <By Region> ▼ 4.4% ▼ 5.7% ▲ 3.3% Domestic 257.73 261.27 246.47 758.33 783.50 ▲ 45.7% ▲ 1.1% ▲ 33.0% Oversea 101.49 146.35 147.89 310.23 412.60 <By Business Type> ▲ 14.1% ▼ 3.8% ▲ 16.4% Online 321.37 381.15 366.69 951.72 1,108.09 ▼ 31.2% ▲ 10.6% ▼ 36.9% Distribution 31.02 19.28 21.32 103.09 65.02 ▼ 4.3% ▼ 11.7% ▲ 67.2% Advertising and others 6.62 7.19 6.34 13.75 22.99 ▲ 18.9% ▼ 0.2% ▲ 18.8% COGS 184.42 219.84 219.30 548.21 651.16 ▲ 0.1% ▼ 6.8% ▲ 4.7% Gross Profit 174.80 187.77 175.05 520.35 544.94 GP% 48.7% 46.1% 44.4% 48.7% 45.6% ▲ 19.6% ▲ 16.4% ▲ 5.7% SG&A 87.57 89.97 104.69 267.05 282.19 SG&A% 24.4% 22.1% 26.5% 25.0% 23.6% ▼ 19.3% ▼ 28.1% ▲ 3.7% EBIT 87.23 97.80 70.36 253.30 262.75 EBIT% 24.3% 24.0% 17.8% 23.7% 22.0% ▲ 67.7% ▼ 7.1% ▲ 6.9% Other Revenues 4.28 7.73 7.18 14.90 15.92 ▲ 17.1% ▼ 18.2% ▲ 13.9% Net Profit 58.54 83.76 68.56 195.25 222.30 Net Profit% 16.3% 20.5% 17.4% 18.3% 18.6% (4.34) ▼ 130.7% ▼ 513.2% ▼ 55.4% Major Adjustment 14.14 1.05 14.14 6.31 ▼ 11.6% ▼ 24.3% ▲ 9.2% Normalized Net Profit 72.68 84.81 64.21 209.39 228.61 Normalized NP% 20.2% 20.8% 16.3% 19.6% 19.1% • Normalized Net Profit-Q3 is down 11.6% from last year. The increase in revenue did not cover the rising in expenses, especially increase in game operating expense, license fee, employee costs both in COG & SG&A, server and network cost. • Major adjustment 9M11 = 6.31MB including tax refund in ASO 9.05 MB, employee benefit 4.15MB, VN revenue 5.72MB, Allowance debt VN 2.64MB, lower CIT in Y10=2.41MB, Partner Cost 0.44MB. Page 20

Revenue break-down by Company Items 3Q10 2Q11 3Q11 YoY QoQ 9M10 9M11 YoY ▼ 6.0% ▼ 8.5% ▼ 0.1% ASC 246.37 253.23 231.62 737.35 736.55 ▼ 3.7% ▼ 7.3% ▲ 2.6% Online 210.09 218.27 202.42 623.73 640.03 ▼ 33.8% ▲ 13.6% ▼ 34.8% Distribution 30.26 17.64 20.03 93.29 60.86 ▲ 52.5% ▼ 47.1% ▲ 75.4% Advertising and Others 6.01 17.32 9.16 20.32 35.66 % of Total 68.7% 61.2% 59.9% 68.4% 62.0% ▲ 36.5% ▼ 5.3% ▲ 72.1% Funbox 13.14 18.94 17.94 36.95 63.59 ▲ 54.9% ▼ 8.1% ▲ 92.2% Online 10.69 18.02 16.56 30.48 58.58 ▲ 44.5% ▲ 570.3% ▼ 44.3% Distribution 0.95 0.21 1.37 4.47 2.49 ▼ 100.0% ▼ 100.0% ▲ 26.0% Advertising and Others 1.50 0.71 0.00 2.00 2.52 % of Total 3.7% 4.6% 4.6% 3.4% 5.3% ▲ 35.9% ▼ 4.5% ▲ 28.4% ASO 83.96 119.54 114.10 251.15 322.37 ▲ 37.3% ▼ 3.4% ▲ 30.6% Online 82.12 116.70 112.78 241.99 315.95 ▼ 39.4% ▼ 54.8% ▼ 47.4% Distribution 1.63 2.19 0.99 8.02 4.22 ▲ 56.3% ▼ 49.0% ▲ 91.3% Advertising and Others 0.21 0.65 0.33 1.15 2.20 % of Total 23.4% 28.9% 29.5% 23.3% 27.1% ▲ 49.7% ▲ 2.3% ▲ 26.5% ASM 15.28 22.38 22.88 52.46 66.38 ▲ 38.7% ▲ 8.6% ▲ 30.5% Online 10.07 12.85 13.96 31.37 40.94 ▲ 70.5% ▼ 1.5% ▲ 20.5% Distribution 5.23 9.05 8.92 20.72 24.97 ▲ 100.0% ▼ 100.0% ▲ 26.7% Advertising and Others (0.02) 0.47 0.00 0.37 0.47 % of Total 4.3% 5.4% 5.9% 4.9% 5.6% ▲ 7.7% ▼ 6.7% ▲ 10.3% Total Revenues 358.76 414.08 386.54 1,077.91 1,188.89 Note te : Total tal rev revenue are re base sed on comb mbined basis, sis, the therefo refore re not t equal to to conso solidated rev revenue. • Q311, ASC under-performed the subsidiary companies, declining in revenue of 6% vs increasing 36% in FB and ASO, 50% in ASM YoY basis. • Declining in ASC revenue contribution to the group from 69% to 60% for Q32011 and for 9M11 down from 68% to 62%. Page 21