Arrive-n-Ride
Marketing Presentation
“What is the Arrive -n- Ride Program?” A New Innovation in Racing Support • KR4 Arrive-n-Ride is a unique motorcycle racing business in that we are an Arrive-n-Ride contracted service "Race Team“ competing in the Grand National Cross Country Series (GNCC). The GNCC series is considered to be “America's Premier Off-Road Racing Series” and is made up of 13 rounds in a single season. • What we do: • Carry the bike to and from each race • Prep the bike between the races • Support the rider at the races • 3 Primary Benefits: Preparation – Time - Money • The rider can ride/train right up to the day before the event • Save travel time/days getting to and from the races • Save money on the cost of getting to the races plus cost of competing at the races • Our amatuer program is made up of Youth, Women, A, B, and C level riders - who want to get to the pro level. We help the rider live out their dreams and help cut some of the burden and high cost of racing. • The Pro Team consists of two fully supported riders. • The amatuer team serves as a feeder to pro teams, i.e. ours or a competitors.
Turn-Key Race Team “ Turnkey ”: \ ˈtərn - ˌkē \ built, supplied, or installed complete and ready to operate KR4 Race Team • 15 Riders in 2014 • 13 Amatuer • 2 Pro • 48 ft. fifth wheel trailer with dually tow truck capable of carrying 15+ bikes and all equipment • 3200 sq. ft. race shop complete with all support equipment • 15 acre riding/training facility • 10 Member Team Support Personnel • Vast Industry Experience • Mechanical • Management
2013 Race Team 10 riders in 2013 The team will expand to 15 in 2014 Pro Squad Chris Bach – XC1 Aspiration Amateur Squad • Luke Parsons – 4-Stroke A Lites • Jeremy Randolph – Open B • Colin Keegan – 250 B • Ben Parsons – 250 B • Kurtis Palmer – 200 B • Karlynn Beam – Women Pro • Conner Keegan - Super Mini (14-15) • Brandon Keegan – 85 (12-13) • Brian Keegan – 85 (7-11)
Meet the 2013 Pros KR4 is currently negotiating with several top 5 XC1 and XC2 racers to start a Pro Row Team in 2014. Rider names will be available soon! Chris Bach – XC1 Ian Blythe – XC2 • 3 rd Overall Currently in GNCC Championship • Currently 12 th Overall 2013 XC2 GNCC Championship • 4-Time National Champion • Numerous Regional Offroad Series Overall Wins • 15-Time Regional Champion • One Special Test Win in National Enduro Competition • AMA “Top Amateur” Award Winner • Numerous ST Podiums in National Enduro Competition • AMA “Most Improved Rider” Award Winner
Achievements Achievements • 2012 XC2 Championship • 2012 GNCC Ambassador Award
Resources-Resources-Resources Tow Vehicle and Shop • 48 ft. fifth wheel trailer with dually tow truck capable of carrying 15+ bikes and all equipment • 3200 sq. ft. race shop complete with all support equipment
Resources-Resources-Resources 15 Acre Riding / Training Facility • Offroad Trails • Motocross Track • Endurocross Track
Resources-Resources-Resources Brian Keegan Bill Beam Team Manager Operations Manager Frank Keegan Craig Martin President Team Consultant/Sponsor The Crew • 10 Member Team Support Personnel Tori Molnar • Vast Industry Experience Krissy Keegan Social Media Coach Hospitality Brian Stanis TBA Mike Zofchak Bill Theakston Team Mechanic Team Mechanic Team Mechanic Team Mechanic
Resources-Resources-Resources Every team must have a leader in order to define it’s purpose. KR4 is fortunate to have a leader who does that and more in President, Frank Keegan Jr. Frank has been off-road inspired since childhood and competed on the GNCC pro circuit from 1990-1997. Frank is a successful business man owning a 65 employee cell tower construction and electrical contracting company along with KR4. Frank Keegan President GNCC Pro 1990-1997 GNCC Most Improved Rider 1990 Blackwater 100 5 th OA District 5 Champion PA State Champion AMA National HS Series 6 th OA Team Yamaha Rider Team ATK Rider
Resources-Resources-Resources Arguably “The Man” on the KR4 crew as viewed by KR4 personnel and dare we say – industry veterans as well. Craig Martin is a wealth of information and guidance for the KR4 Arrive-n-Ride Program. Not only that, Craig is a sponsor of the team with his Action Motorsports KTM dealership located in Decatur, TX – one of the top KTM dealerships in the country. Craig is a former seven-year manager of the Team Green program and responsible for the founding of Extreme Team Green – currently the Rockstar KTM team with rider Davy Millsaps. Craig Martin Team Consultant/Sponsor Former Team Green Manager Former Team Green Rider Founder of Extreme Team Green Involved in the development of such riders as: Ryan Villopoto James Stewart Mike Alessi Andrew Short Adam Cianciarulo
Resources-Resources-Resources Brian Keegan is a former GNCC Pro racer and event winner. Brain has ten years of experience racing on the GNCC pro circuit. Brian helps with the management and duties of the team mechanics including event tasks such as rider support during the races. GNCC Pro 1990-1999 GNCC Overall Winner GNCC Most Improved Rider District 5 Champion Brian Keegan PA State Champion Team Manager Team Kawasaki Rider Team Yamaha Rider Mike Zofchak Brian Stanis Bill Theakston TBA Team Mechanic Team Mechanic Team Mechanic Team Mechanic Mike is no stranger to offroad racing Brian is a factory trained Bill is extensively involved in event KR4 is close to finalizing the hiring having supported his cousin Brett mechanic with extensive technical support handling final prep of the of an experienced team mechanic Zofchak riding XC2. Mike is detail skills tapped for the race prep of bikes and radio communication with extensive suspension and oriented to a fault, is meticulous in the KR4 AnR bikes. He has an during the races. He positions engine performance experience. bike and team equipment insatiable passion for the sport himself and other team support preparation, and is tireless in that drives him to endless hours personal at strategic locations on support of the KR4 AnR program. of preparation. the course.
Resources-Resources-Resources Bill Beam is responsible for KR4 Arrive-n-Ride business development and rider/sponsorship support – including marketing, public relations, and social media. Bill has an extensive background in the motorcycle & auto racing industry. His love for racing runs deep as a former off-road motorcycle and mini-sprint racer himself. He now supports his daughter's racing endeavors in off-road and motocross competition. 40 Years Dirt Bike Racing Experience Championships in SERA Enduro and HS Series Bike Prep and Set-up Expertise Bill Beam Operations Manager Extensive background in professional auto racing with Indy Car and Trans AM feeder teams Dissertation short of Doctoral Degree Tori Molnar Krissy Keegan Social Media Coach Hospitality Tori provides guidance and oversight of As official “Team Mom” for the KR4 AnR KR4 team members including riders and program Krissy creates a family sponsor’s image in the revolution called atmosphere and makes sure the ”race “Social Media. ” This crucial facet of the food” nourishment factor is taken care. KR4 AnR program is covered in more The team appreciates Krissy and her detail later in this presentation. tireless mental and sustenance support.
Marketing: Impressions “Impressions” is a powerful word in contemporary marketing. It is said to describe a single instance of an online advertisement being displayed. For the purpose of this marketing presentation we are going to remove “online” from that sentence and say that an impression is, “a single instance of an advertisement being displayed. ” However, this definition may be an over-simplification, as there is no standard way to count impressions. All of the differences can add up to very large discrepancies, yet people make purchases based on impression every day, vis-à-vis sponsor contributions to create impressions. The impression that leads to a purchase can include but is not limited to internet, TV, print, over-the-road trailers, radiator shroud on a dirt bike, or even a rider’s jersey. KR4 can provide all of these mediums (media) to you the sponsor of our team. What we are not going to do is blow smoke with arbitrary numbers on impressions. KR4 ’s marketing approach is as unique as our AnR concept. It is foregone that our sponsors’ logos and products are going to be on the internet, TV, print, over-the-road trailer, radiator shroud on the KR4 bikes and rider jerseys. We are also not going to prevaricate, which is, “ to avoid telling the truth by not directly answering the question”, because we know we can’t - i.e. accurately quantify those impressions any better than the experts can. The statistics for those mediums are common knowledge and we are sure you already have those – possibly from another marketing proposal submitted by another race team or rider. However, make no mistake, KR4 will generate impressions for our sponsors. Our quantifiable offering is again unique for impressions to the buying public and is based on the revolutionary frenzy of contemporary advertising. Please see the next page.
Marketing: Impressions Online Social Media Pick One –They’re All FREE!
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