2019 Atlantic Marketing Association Conference Asheville, NC. September 25 – 28
At-A-Glance Wednesday, September 25, 2019 1:00PM – 4:00PM Registration: Main Lobby (TBD) 7:00PM – 10:00PM Registration/Hospitality Suite (TBD) Light refreshments (beer/wine/soda) and snacks will be served.
At-A-Glance Thursday, September 26, 2019 8:00AM – 3:30PM Registration: Main Lobby 8:00AM – 9:30AM 1.1 Analytics Room 1.2 Consumer Behavior Room 1.3 Education Room 9:45AM – 11:15AM 1.4 Art Room 1.5 Advertising & Non-Profit Room 1.6 Education Room 1.7 Student Session #1 11:30AM – 1:00PM 1.8 Social Media Room 1.9 Sports Marketing Room 1.10 Entrepreneurship, Ethics & Food Marketing Room 1.11 Student Session #2 1:00PM – 2:00PM Lunch Break 2:15PM – 3:30PM 1.12 Social Marketing & Services Room 1.13 Hospitality & Sports Marketing Room 1.14 Consumer Behavior & Culture Room 1.15 Student Session #3 7:00PM – 10:00PM Registration/Hospitality Suite (TBD) Light refreshments (beer/wine/soda) and snacks will be served.
At-A-Glance Friday, September 27, 2019 8:00AM – 1:00PM Registration: Main Lobby 8:00AM – 9:30AM 2.0 AtMA Board of Directors Meeting (Hospitality Room TBD) 2.1 Student Session #4 2.2 Global Marketing Room 2.3 Education Room 9:45AM – 11:15AM 2.4 B2B Room 2.5 Social Media Room 2.6 Green Marketing & Marketing Strategy Room 11:30AM – 1:00PM 2.7 Education Room 2.8 Global Marketing & Analytics Room 2.9 Student Session #5 1:00PM – 2:30PM Atlantic Marketing Association Awards Luncheon 7:00PM – 10:00PM Registration/Hospitality Suite (TBD) Light refreshments (beer/wine/soda) and snacks will be served.
At-A-Glance Saturday, September 28, 2019 8:00AM – 9:30AM 3.1 Case Studies/Special Topics 9:45AM – 11:15AM 3.2 Case Studies/Special Topics 11:30AM – 1:00PM 3.3 Case Studies/Special Topics
Thursday, September 26, 2019 8:00 AM – 9:30 AM Session 1.1: Analytics, Technology, The Internet of Things Room: Stuyvesant Session Chair: New Era of Marketing Data Analytics Up-Skilling Robert Joseph, Stanley Black & Decker Beverly Wright, RelationalAI, beverlywrightphd@gmail.com Artificial Intelligence: A diffusion of innovation view of the manufacturing and health-care industries William T. Rupp, Austin Peay State University, ruppw@apsu.edu Financial Technology Usage 2017 Predictive Analytics Study Alan D. Smith, Robert Morris University, smitha@rmu.edu
Thursday, September 26, 2019 8:00 AM – 9:30 AM Session 1.2: Consumer Behavior / Retailing Room : Amherst Session Chair: Social Media and University Enrollment: Can social media be used to raise awareness of university programs? Hannah N. Starnes, East Tennessee State University, starnesh@etsu.edu Kelly Atkins, East Tennessee State University, atkins@etsu.edu Consumer Choice Criteria When a Product Is Free Shaheen Borna, Ball State University, sborna@bsu.edu Susan Brudvig, Northern Kentucky University, brudvigs1@nku.edu How has the Changing Retail Landscape Affected the Occupational Status of Women and Minorities? Aberdeen L. Borders, Kennesaw State University, aborder4@kennesaw.edu Hot Hand, Regression to Mean, and Unmet Expectations: Marketing the Mutual Fund Mirage David Whitlark, Brigham Young University – Utah, dbwbyu@gmail.com
Thursday, September 26, 2019 8:00 AM – 9:30 AM Session 1.3: Education/Experiential Learning Room: Vanderbilt Session Chair: Curating Engaging Content: Student Perceptions of Content Delivery Methods in a Hybrid Course Heather Kirkwood, SUNY Farmingdale, heather.kirkwood@farmingdale.edu Thomas Tanner, University of Pennsylvania, Bloomsburg, ttanner@bloomu.edu Ashutosh Dixit, Cleveland State University, a.dixit1@csuohio.edu You Agreed to Teach WHAT? How to Succeed in a Social Media Marketing Course! Michelle Carpenter, Old Dominion University, mc@michellecarpenter.com Incentivizing Better Writing: The Fatal Flaw Policy Kirsten Passyn, The Citadel, kpassyn@citadel.edu Michael Weeks, The Citadel, mweeks@citadel.edu An Ethnographic Approach to Understanding Consumer Behavior using Team Projects Elaine M. Notarantonio, Bryant University, enotaran@bryant.edu
Thursday, September 26, 2019 9:45AM – 11:15AM Session 1.4: Arts, Music and Entertainment Marketing Room: Exeter Session Chair: Combining Sport and Performance: Dramaturgical Identity Enactment among Independent Wrestlers Santi Angel, Dalton State College, sangel@daltonstate.edu Jon Littlefield, Dalton State College, jlittlefield@daltonstate.edu BlockChain Technology and the future of Video Games, Is Presence still Relevant? Stef Nicovich, University of Lynchburg, nicovich@lynchburg.edu Jessica Scheld, University of Lynchburg, scheld_j@lynchburg.edu How Impressionism Was Rescued: A Marketing and Cultural Perspective Kimball P. Marshall, Advance Market Planning, kimball.p.marshall@netzero.net Rene Desborde, Kentucky State University, rene.desborde@kysu.edu Pj Forrest, Alcorn State University, forrest@alcorn.edu
Thursday, September 26, 2019 9:45AM – 11:15AM Session 1.5: Advertising / Direct Marketing / Nonprofit Marketing Room: Stuyvesant Session Chair: A research note on gender and taboo advertisements: the case of Spirit Airlines Blaise P. Waguespack, Embry-Riddle Aeronautical University - Daytona Beach, waguespb@erau.edu I Help People Similar to Me: The Role of Incidental Similarity on Heuristic Processing of Donations Jihye Lee, Jacksonville State University, jlee15@jsu.edu Academic ASK: Expanding the Arena of Charitable Marketing Targets Jacqueline A. Williams, North Carolina Agricultural and Technical State University, jacq@ncat.edu Kimberly McNeil, North Carolina Agricultural and Technical State University, krmcneil@ncat.edu G Carletta Simmons, North Carolina Agricultural and Technical State University, gcsimmon@ncat.edu Does Building Brand Communities in A Nonprofits Organization Lead to Organizational Commitment? Doreen E. Sams, Georgia College & State University, doreen.sams@gcsu.edu Janna Parker, James Madison University, parke4jm@jmu.edu
Thursday, September 26, 2019 9:45AM – 11:15AM Session 1.6: Education/Experiential Learning Room: Vanderbilt Session Chair: The Self- Brand Similarity and Choice of Business Major: Theoretical Considerations Ceyhan Kilic, Tarleton State University, kilic@tarleton.edu Academic Dishonesty: Then and Now, A Comparison Elizabeth C. Alexander, Marshall University, alexanec@marshall.edu Kent Willis, Marshall University, willis23@marshall.edu An Evaluation of the Marketing Curriculum Based on Where the Arrows Land Victor J. Massad, Kutztown University of Pennsylvania, massad@kutztown.edu Feisal Murshed, Kutztown University of Pennsylvania, murshed@kutztown.edu
Thursday, September 26, 2019 9:45AM – 11:15AM Session 1.7: Student Session #1 Room: Amherst Session Chair: Promoting Prosocial Consumption for Socially Excluded Customers: The Role of Categorizing and Message Assertiveness Mohammed Alzanbagi, Florida International University, malzanba@fiu.edu Alexandra Aguirre-Rodriguez, Florida International University, aarodrig@fiu.edu Consumers’ Impact and Actions towards Online F ake Product Reviews Ying Jiang, University of Houston- Clear Lake, evansjiang@gmail.com L. Jean Harrison- Walker, University of Houston- Clear Lake, walker@uhcl.edu Breaking up Before You Get Together: Brand Honesty and Product Preferences Karen Wallach, Emory University, karen.wallach@emory.edu Jagdish Sheth, Emory University, jag@jagsheth.com IKEA in India: Naan’ Your Average IKEA: An International Marketing Case Study Lauren Gaines, Kennesaw State University, lgaines8@students.kennesaw.edu Jessica Parkhurst, Kennesaw State University, jessicaparkhurst21@gmail.com Mona Sinha, Kennesaw State University, msinha1@kennesaw.edu
Thursday, September 26, 2019 11:30AM – 1:00PM Session 1.8: Social Media Marketing Room: Vanderbilt Session Chairs: A Comparison of Demographics and Social Media Preferences in An Obgyn Office Jerome Christia, Coastal Carolina University, christia@coastal.edu Exploring CSR Communication on Twitter Terry Damron, Austin Peay State University, damront@apsu.edu Lindsey Batts, Austin Peay State University, lbatts1@my.apsu.edu How College Departments Can Use Inbound Digital-Content Marketing to Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, and Unanswered Questions Julie M. Pharr, Tennessee Technological University, jpharr@tntech.edu Social Media WOM: How Social is Your Social Media? Nik Nikolov, Appalachian State University, nikolovan@appstate.edu Ismail Karabas, Murray State University, ikarabas@murraystate.edu
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