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Strictly Private & Confidential Disclaim imer The information contained in our presentation is intended solely for your personal reference only. Investment involves risk. Prospective should understand the characteristics of Securities and study information about Plan B Media Public Company Limited (“Plan B” or the “Company”) before making a decision to invest in Securities. This Presentation is not intended to provide the basis for any investment decision, nor to substitute your own analysis and investigation, and should not be considered as a recommendation to any recipient of this Presentation. Some statements made in this presentation are forward-looking statements, which are subject to various risks and uncertainties. These include statements with respect to the Company’s corporate plans, strategies and beliefs and other statement that are not historical facts. These statement can be identified by the use of forward- looking terminology such as “may”, “will”, “expect” , “intend”, “estimate”, “continue”, “plan” or other similar words. The statements are based on the assumptions and beliefs of the Company’s management in light of the information currently available to the Company. These assumptions involve risks and uncertainties which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Nothing in this Presentation is, or should be, relied on as promise or representation of the Company as to the future. 1
Strictly Private & Confidential Key y Dis iscussio ion Ag Agendas Overview of Thailand OOH Business Strategy Plan B Media &2017 review & 2018 Direction Overview of Plan B Media 01 02 2016 Review Business Strategy 03 International 2017 – 2018 Guidance International Expansion 04 Expansion Operational Highlights 2017 Operational Highlights 05 Guidance 06 2
Strictly Private & Confidential Overview of Plan B Media 1 2016 REVIEW 3
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Media segment BUS: Moving Billboard Broad range including • • Highly desirable Gateway to • • across Bangkok large and small Most intensified digital Most powerful advertiser location consumers’ Highlight MRT: Capture unique format option OOH network in one advertising platform at • Variety of digital and journey in digital • urban commuter Focus on high quality city in the world the point of purchase • classic opportunities world audience displays Premium shopping Bangkok and CBD,city Full coverage bangkok Bangkok and Geographical Bangkok Metropolitan center in bangkok and Airport in Thailand center nationwide and nationwide Nationwide nationwide 18 MRT stations Highend shopping Mall 31 airports across 550 bus with free wifi Coverage 19 MRT trains Nationwide coverage 50 cities coverage Big C Hypermarket Thailand 120,000 top up Kiosk 128 bus route 2,000 buses 1,500+ billboards and 300+ bangkok 500+ led screens 550 bus with free wifi Network 1,000+ digital screens 1,800+ screens street furniture 100+ nationwide 169 mobile charging 120,000 top up Kiosk Bus Audience Reach 35.9 mn / day Upto 1.5 mn / day / Upto 31.9 mn / day / 1.1 mn /day 0.16 mn / day 39,211 reach / day per day MRT package package 0.34 mn / day New 489 bus New concession Street Furniture network Expansion in bangkok 2,000 additional top Key growth Blue MRT loop line Static Media New concession in other major cities and nationwide up machine/month Other new MRT line in Hyper market Capacity (THB mn) 673 1,222 1,763 180 315 50
Rec ecent Business Development nt Q4 Q4 2017 17 - Q1 1 2018 Dec 2017 Jan 2018 Feb 2018 Investment in Joint Venture Investment in Bangkok Metro Network WPS Media Sanctuary Billboard Sdn Bhd Limited Airport Media Static Media Transit Media • Increase investment in • Strengthen leading • Intensify media network in Sanctuary Billboard from position for Transitmedia Suvarnabhumi Airport 30% to 40% • Potential growth from Blue • Innovative Media line extension and future • Digital touch screen concession under BEM with mobile charging station
Sec ecure lea eading position fo for Transit Med edia with BMN Shareholding structure Overview business Shareholder Structure BMN Business Overview 65.2% 19.5 % 15.3% Other Out of Home Advertising • 18 Stations • 19 Trains Potential growth not limited to OOH Media Retail Spaces • 8 stations • + 3 stations Estimated 2017 Revenue Break down for BMN under construction Retail Spaces 10% 67% Advertising Telecommunication 23% Telecommunications Mobile phone • network High speed internet • Source: BMN
Pot otential growth fr from MRT Net etwork ex expansion Future rail line in next 5 years Under BEM Distance Station Expected Blue 21 19 Operating (Bang Sue-Hua Lamphong) Purple 23 16 Operating (Bang Yai-Tao Poon) Blue Extension 1 13 8 2020 (Bang Sue-Tha Pra) Blue Extension 2 14 11 2020 (Hua Lamphong-Bang Khae) Orange 21.2 17 2023 (TCC-Minburi) Other operators Distance Station Expected Pink 36 30 2020 MRT Blue & Purple line Potential in 2020 (Kae Rai-Min Buri) Yellow 30.4 23 2020 (Lat Phrao-Samrong) 35 19 No. of Station 54 Red 26.3 8 2021 (Bang Sue-Rang sit) Green Extension 19 16 2021 310,000 190,000 Ridership (Daily) 500,000 (Mochit-Khut) Green Extension 13 9 2021 (Bearing-Samut Prakan) 44 27 Distance(km.) 71 Source: BMN
Strictly Private & Confidential OOH Trend &2017 review 10
Strictly Private & Confidential Consistent growth of f Global OOH industry And solid growth outlook Global OOH media been growing steadily Australian OOH 2016 grew with a third year at 4% CAGR from 2009-2016 double-digit growth Unit: USD bn. Unit: USD mn. +4% 7.6 7.3 7.0 6.9 6.7 6.4 6.1 5.9 837 +10% 789 678 602 544 503 494 477 400 2009 2010 2011 2012 2013 2014 2015 2016 2017 2009 2010 2011 2012 2013 2014 2015 2016 • Expecting 3-4% growth per year in next 5 • Digital OOH as a main driver for Double-digit years growth of Australian market during 2014-2017 . . Source: Outdoor Media Association Australia: www.oma.org.au Source: OAAA 2017, MAGNA Intelligence’s report 11
Strictly Private & Confidential St Stil ill se second Fastest gr growin ing media ia pla latform am among ot other me media ia se sectors for 201 017 Thailand Out of home Industry – … continue to gain share from traditional One of the fastest growing media sectors… media, penetration rate 2017 surpass 13% Unit: THB mn. 17.1% 2016 -6.0% 2017 13.0% 107,923 8.0% 101,446 Thailand 2015 -10.3% 89,040 Thailand 2017 79,911 +12.9% Hong Kong 2016 17.1% 11,707 13,215 OOH Share 2016 11.0% 9.8% 6.5% 2.6% 1.4% Media Industry Traditional Media Out-of-home Media Singapore Philippines Malaysia Vietnam Hong Thailand Kong . . 12 Source: The Neilsen Company Source: Zenith Advertising Expenditure Forecasts June 2017
Strictly Private & Confidential 201 018 developments ac across the cit city 13 35 1 3
Strictly Private & Confidential 201 018 developments ac across the ci city 14 35 1 4
Strictly Private & Confidential Sol Solid id r revenue gr growth on on pla lan i increasin ing ca capacit ity Over 25 % CAGR on capacity expansion to Strong underlying revenue growth across catch up increasing demand major media platforms Unit: THB mn. Unit: THB mn. Total Revenue 4,672 3,007 +25.1% CAGR 4,345 +21% 3,940 2,446 31% 2,170 3,025 41% 27% 1,469 1,383 2,026 31% 1,528 2,980 11% 73% 59% 69% 90% 2017 2018 2013 2014 2015 2016 2017 2013 2014 2015 2016 15 Source: Plan B Media
Strictly Private & Confidential Ra Rampin ing up up performance to to nor ormal le level Rising utilization rate from well-received new Promptly improving net profit margin after media development business disruption Utilization Rate Net Profit Margin 90% 19% 73% 15% 69% 69% 14% 3/ 14% 2/ 59% 12% 1/ 2013 2014 2015 2016 2017 2013 2014 2015 2016 2017 • Rebounded utilization rate to 68.5% in 2017 despite • Net profit margin 2017 raised to 15% due to improved mourning period in October 2017 utilization rate Remark: 1/ Net profit Margin after impairment loss on Intangible assets of THB 125 Mn 2/ Impact from military coup in 2014 3/ Impact from mourning period Oct 2016 16 Source: Plan B Media
Strictly Private & Confidential Sol Solid id r revenue gr growth Business Strategy & 2018 Direction 17
Strictly Private & Confidential Pla lan B ’ s s Gr Growth St Strategy and an Cl Clear St Strategic Dir Directio ion Become a leading media player in ASEAN with THB 5 Bn revenue by providing the most effective communication channels +20% 5,000 THB Revenue Mn +36% 3,007 2,445 2,170 1,465 1,379 1,010 677 382 2010 2011 2012 2013 2014 2015 2016 2017 2020 Plan B Long-term Growth Strategy 1 Core Media: Focus on building strong and well diversified OOH network, by media diversification and by entering new territories 2 Adjacencies Media: Explore opportunities in adjacencies media to enhance integration 3 Step-out Opportunities: Seek step-out channel to add to portfolio to leapfrog growth 18
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