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LADYLUX L2 September 2019 Launch Strictly Confidential Strictly - PowerPoint PPT Presentation

LADYLUX L2 September 2019 Launch Strictly Confidential Strictly Confidential 1 LADYLUX L2 AGENDA - RANGE OVERVIEW - PRICING OVERVIEW - CODES AND STANDARDS - FAQs Strictly Confidential 2 LADYLUX L2 Strictly Confidential 3 LADYLUX


  1. LADYLUX L2 September 2019 Launch Strictly Confidential Strictly Confidential 1

  2. LADYLUX L2 AGENDA - RANGE OVERVIEW - PRICING OVERVIEW - CODES AND STANDARDS - FAQs Strictly Confidential 2

  3. LADYLUX L2 Strictly Confidential 3

  4. LADYLUX L2 RANGE OVERVIEW Pot Filler Pull-Down 3 sprays Pull-Down Touch-faucet Pull-Down 3 sprays Dual-spray Pull-Down Dual-spray Pull-out Prep-Sink Dual-spray Beverage Faucet Soap Dispenser (incl. filter) Strictly Confidential 4

  5. LADYLUX L2 RANGE OVERVIEW SKU Image Description List Price # of Sprays 30026002 Ladylux Beverage Faucet C-spout $ 309 1 30026DC2 Ladylux Beverage Faucet C-spout $ 399 32298003 Ladylux C-spout Triple Spray $ 499 3 32298DC3 Ladylux C-spout Triple Spray $ 599 30205002 Ladylux Touch C-spout Triple Spray $ 719 3 30205DC2 Ladylux Touch C-spout Triple Spray $ 849 30368002 Ladylux Prep Sink C-spout Triple Spray $ 449 3 30368DC2 Ladylux Prep Sink C-spout Triple Spray $ 599 33893002 Ladylux L-spout Dual Spray $ 539 2 33893DC2 Ladylux L-spout Dual Spray $ 669 Ladylux C-spout Dual Spray $ 449 32226003 2 Ladylux C-spout Dual Spray $ 549 32226DC3 Ladylux Prep Sink C-spout Dual Spray $ 399 32283003 2 Ladylux Prep Sink C-spout Dual Spray $ 539 32283DC3 31075DC2 Ladylux Pot Filler $ 1,119 1 Strictly Confidential 5

  6. LADYLUX L2 NEW FUNCTIONALITIES AND FEATURES New variants: Pull-Down Spray, Touch Pull-Down Spray, Pull-Out Spray, Prep Sink Faucet, Pillar Finishes: Tap with Filter, Potfiller 000 (Chrome), DC0 (SuperSteel) Grohe Magnetic Docking (new hose incl. lead weight + magnetic docking) LEGENDARY LADYLUX LEVER-CONCEPT New LADYLUX-SPRAY (including w/ superior haptic Laminar, Shower spray and properties NEW Blade spray (best cleaning performance w/ >50% less water-consumption) 35mm cartridge GROHE ZERO 100% lead and nickel-free Lever fixation from bottom side (signature element) Strictly Confidential 6

  7. LADYLUX SPRAY OPTIONS Pause Button Toggle for Shower Spray; Hold for Blade Spray Laminar Spray Author l DD.MM.YYYY Strictly Confidential 7

  8. LADYLUX L2 PRICING OVERVIEW SKU Description List Price Old SKU Old Price Difference 30026002 Ladylux Beverage Faucet C-spout $ 309 30026000 $ 349.00 ($40) 30026DC2 Ladylux Beverage Faucet C-spout $ 399 30026DC0 $ 449.00 ($50) 32298003 Ladylux C-spout Triple Spray $ 499 32298000 $ 499.00 $0 32298DC3 Ladylux C-spout Triple Spray $ 599 32298DC0 $ 649.00 ($50) 30205002 Ladylux Touch C-spout Triple Spray $ 719 30205000 $ 799.00 ($80) 30205DC2 Ladylux Touch C-spout Triple Spray $ 849 30205DC0 $ 949.00 ($100) 30368002 Ladylux Prep Sink C-spout Triple Spray $ 449 30368DC2 Ladylux Prep Sink C-spout Triple Spray $ 599 33893002 Ladylux L-spout Dual Spray $ 539 33893000 $ 599.00 ($60) 33893DC2 Ladylux L-spout Dual Spray $ 669 33893DC0 $ 749.00 ($80) 32226003 Ladylux C-spout Dual Spray $ 449 32226000 $ 499.00 ($50) 32226DC3 Ladylux C-spout Dual Spray $ 549 32226DC0 $ 649.00 ($100) 32283003 Ladylux Prep Sink C-spout Dual Spray $ 399 32283000 $ 449.00 ($50) 32283DC3 Ladylux Prep Sink C-spout Dual Spray $ 539 32283DC0 $ 599.00 ($60) 31075DC2 Ladylux Pot Filler $ 1,119 31075DC0 $ 1,249.00 ($130) Strictly Confidential 8

  9. LADYLUX L2 CODES AND STANDARDS cUPC (IAPMO) MASS NSF 61 / 372 Product will be Mass listed by Nov 1 st , 2019 Product testing is anticipated to be listed Product testing is anticipated to be listed by Sept 1 st , 2019 by Sept 1 st , 2019 CEC WaterSense CALGreen Product is CEC compliant and can be sold in Product is NOT applicable with WaterSense Describes the building code in California but is California standards. not a certification . CEC Strictly Confidential 9

  10. LADYLUX L2 FREQUENTLY ASKED QUESTIONS Will the current Ladylux collection be discontinued? Yes, the current Ladylux is scheduled for discontinuation 12/31/19. What’s new with Ladylux? Ladylux L2 has a refined design with enhanced functionality. Along with the sleek new design, we have added Magnetic Docking, a NEW blade spray (on select faucets) and a pause button. In addition, list pricing for our Ladylux faucets has decreased 10%+ across the board. What finishes is this collection offered in? Ladylux L2 is offered in StarLight Chrome and SuperSteel InfinityFinish. Does the beverage faucet come with a filter? No, a filter head and filter must be purchased separately. The bundle SKU for these items is 40 438 001. Once filter head is purchased, any of the GROHE Blue filters may be used. What is the flow rate of the Pot Filler? The flow rate for the Pot Filler is 4.2 gpm. Can the new Ladylux be retro-fitted with Foot Control? Yes, Ladylux can be retro-fitted with GROHE Foot Control retro-fit set (30 310 000). Strictly Confidential 10

  11. LADYLUX L2 KEY PRODUCT MESSAGES Key Messages Detail • GROHE Ladylux design has been updated with a sleek new look and Design • Refined Design, innovative technology New features include: Magnetic Docking, 3 rd Spray (Blade) to clean Enhanced Functionality • plates quickly and Pause Button Product Products open to order Most products available to ship August 2019 • • Availability now Pillar tap, Dual Spray Prep Faucet and Pot Filler available in • September Codes and Standards Products expected to IAMPO approval for September 1, 2019 • • complete testing by Sept CEC compliant • 1 st Strictly Confidential 11

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