#ZeroWasteDC Helen Lee Currently How the District is using digital tools to Environmental Program Manager Resource Recovery Division, communicate Zero Waste Transportation & Environmental Services, City of Alexandria Formerly Office of Waste Diversion DC Department of Public Works
AGENDA 1. Creation Story: Establishing the Zero Waste DC Brand and Social Media Accounts 2. Building the Social Media Calendar: a. Planning & Goal Setting b. Utilizing Existing Tools & Resources c. Other Considerations 3. zerowaste.dc.gov On your phone multi-tasking? Quick, Follow us! 4. Results & Lessons Learned @dczerowaste
CREATING THE ZERO WASTE DC BRAND Information related to waste was dispersed across multiple agencies
ZERO WASTE IS TRENDING
Fitting into Established Brands
Development of Zero Waste DC Blue - Industry standard for recycling Same Family of Blue as DPW Blue
Social Media Getting the Buy-In
Learning from Our Neighbors
Building the Monthly Calendar
Overall Campaign Step 1: Communications Measures ● Increase ZW Social Media Followers by 15% by March 2018 Setting ● Recycling guideline page receives engagement of 500 clicks during Oct 2017-Feb 2018 Goals ● Sustain web traffic until March 2018 ● Educational recycling videos receive 200 views from Oct-Dec ● Monthly recycling tonnage increases by 15% from previous year
The Big 3: Social Media Accounts @dczerowaste @dczerowaste @dczerowaste
Planning & Building • Main Topics for May • Reduce Contamination in the Recycling • Recycling Video - How to Prep Recyclables and Trash • What Goes Where tool • Source Reduction • Grasscycling • Organics – Food Waste Drop-Off • May 5: Launch of UDC Farmers Market • May 19: Launch of Glover Park- Burleith Farmers Market • Special Events • International Compost Awareness Week – May 6 th – 12 th • National Teacher Day – May 8th • Mother’s Day - May 13 th • National Public Works Week – May 20 – May 26 • Memorial Day – May 28 th 12
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Hootsuite 14
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Understanding your Audience
Facebook Live 17
RecyclingVideos through the FPI Community Partnership Advertising campaign with social media- English: 15K & Spanish: 17K 18
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Other Considerations
CONSIDERATIONS FOR EQUITY & DIVERSITY
USER EXPERIENCE
zerowaste.dc.gov
Development of Zero Waste DC
Reduce & Reuse Directory
Resources for Businesses
Translated Resources
Results
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Steady growth in website traffic Results • Zero Waste Residential Recycle Page: 12,349 page views • Zero Waste Resources: 8,251 downloads • ZW Facebook: 1791 Followers • ZW Twitter: 889 Followers Recycling Video had a total of 142k views • English 74k views , Spanish 68k views Facebook 32k views , Twitter 74k views
OPERATIONAL CHANGES Route Dedicated optimization supervisors New fleet of recycling for recycling routes collection Dedicated Improved recycling equipment crews availability
RECYCLING VOLUMES BY MONTH 3500 11.7% increase since FY 17 3000 2500 2000 1500 1000 500 0 October November December January February March April May FY 16 FY 17 FY 18
RESIDUE CHANGE 2017: 27% 2018: 19%
THANK YOU Email: Zero.Waste@dc.gov Website: zerowaste.dc.gov @dczerowaste #ZeroWasteDC
Appendix
Free Online Tools & Resources: : Recycling Partnership https://recyclingpartnership.org/social/ 36
Free Online Tools & Resources: : Foodserv rvice Packaging In Institute http://www.recyclefsp.org/residenteducationkitportal 37
Free Online Tools & Resources: : Recycle Your Pla lastics 38 https://www.recycleyourplastics.org/consumers/resources/
Free Online Tools & Resources: : Keep America Beautiful http://www.iwanttoberecycled.org/contribute 39
Free Onli line Tools ls & Resources: Carton Council https://www.recyclecartons.com/act/#government 40
Free Onli line Tools ls & Resources: Save th the Food https://www.savethefood.com/share-it 41
THANK YOU Email: Zero.Waste@dc.gov Website: zerowaste.dc.gov @dczerowaste #ZeroWasteDC
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