IS IT A GOOD “GIG”? HOW DIGITAL PLATFORMS HELP YOUTH THRIVE IN THE GIG ECONOMY Lessons from the Kenya Gig economy 0
IMPACT LABS 14M informal sector workers in Kenya 1
IMPACT LABS Digital platforms play a critical role in job matching – making finding gigs “easier” 2
IMPACT LABS “ Like the vast majority of people who register on Upwork, many Kenyans are bound to serious disappointment . I think it's safe to say that the vast majority of people registered on Upwork don't earn a single dollar on the platform. This is mostly because freelancing is about selling expertise and people without any marketable skill who come to Upwork out of despair find themselves with nothing to sell at all ” Rene K community Guru 3
Thriving in the gig economy requires workers to be seasoned entrepreneurs To succeed in today’s gig economy … but most gig workers are not must be great entrepreneurs Skilled/ First time 1 5 experienced entrepreneurs Aggressive No soft skill 2 6 marketer training Skilled 3 7 No differentiator negotiator Excellent client Competing priorities 4 8 management for time
We need end-to-end micro-entrepreneurship support 5
End-to-end micro-entrepreneurship support Lorem Ipsum Vet gig workers Lorem Ipsum Client feedback and rating mechanism Quality Lorem Ipsum assurance processes Lorem Ipsum Digital trust Train/ upskill Lorem Ipsum workers
Lynk provides entrepreneurship infrastructure Worker profiles Demand generation 6:32 PM Client relationship management Payment mechanism Quality control Rating system
IMPACT LABS Lessons from gig work platforms in Kenya Plug and play gig platforms do not work ; need to contextualize offer to work for different gig worker types It’s not enough to provide market opportunities; platforms need to provide quality assurance to sustain demand on the platforms Need to provide end-to-end service to provide full infrastructure support including access to micro- lending and upskilling services Everyone cannot thrive in the gig economy, but we can build infrastructure to support majority to learn and thrive 8
IMPACT LABS Role of Youth Impact Labs in the Gig economy Financial support Support platform design Support UI/UX design Support pilot and marketing Technical support Embedded Google volunteers to support UI/UX design and marketing strategy 9
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