Montgomery Planning 11/7/2019 Thrive Montgomery 2050 An update on the progress made since May 2019. Thrive Montgomery 2050 Update 11/7/2019 1
Outreach + Engagement Leading to the Draft Plan PREPARE EXCITE EDU DUCATE ENGAGE Plan for or the the Plan Kickoff, Vi Ki Visio ionin ing g and and Ana Analy lysis is Analy Ana lysis is Plan Dr Draft ft Pop opup vis visual l Morris Column rec ecording even ents ts Communit Co ity even ent t Webinars Trends Report engagement en Mailings Speaker Series Thri rive com ommunit ity THRIVE Plan Draft ch champions WEEK Content Marketing Internal Charette Mee eetin ings in in a box Meetings Council Briefings Con Content marketin ing Onlin line Tool Media Sm Small ll Gr Groups Outreach Website Thrive Montgomery 2050 Update Inclusivity l Collaboration l Respect l Knowledgeable staff l Strong relationships l Sustained engagement l Transparent process l Shared results 11/7/2019 2
Outreach + Engagement Leading to the Draft Plan We Are Here We Are Here PREPARE EXCITE EDU DUCATE ENGAGE Plan for or the the Plan Ki Kickoff, Vi Visio ionin ing g and and Ana Analy lysis is Ana Analy lysis is Plan Dr Draft ft Pop opup vis visual l Morris Column rec ecording even ents ts Communit Co ity even ent t Webinars Trends Report en engagement Mailings Speaker Series Thri rive com ommunit ity THRIVE Plan Draft ch champions WEEK Content Marketing Internal Charette Mee eetin ings in in a box Meetings Council Briefings Con Content marketin ing Onlin line Tool Media Sm Small ll Gr Groups Outreach Website Thrive Montgomery 2050 Update Inclusivity l Collaboration l Respect l Knowledgeable staff l Strong relationships l Sustained engagement l Transparent process l Shared results 11/7/2019 3
Desired Outcomes: External Audiences Visioning Phase Analysis Phase Feedback Phases Submission Periods EXCITE EDUCATE ENGAGE ENDORSE • Feel excitement and energy • Have info needed to • Support the General Plan’s • Support + advocate for around the future + how they meaningfully participate in recommendations and policies. the Plan. can shape it. plan draft feedback. • Feel some ownership of the plan • Form new groups to support the • Provide input on what they like • Recognize Montgomery – understand and are invested in main goals of the plan if there is about + the biggest issues Planning’s role in county. the vision. strong opposition to certain parts facing Montgomery County. of the plan. • Understand the complexity + • Actively communicate their • Begin to understand the impact conflicting demands of future support to the Planning Board of long-term planning on planning for this large, diverse and the County Council during community. county. public hearings. • Under-represented audiences: • Community leaders: Provide • Under-represented audiences: Feel invited + included; feel input + analysis on goal + Feel invited + included; feel that that comm + feedback methods subject areas. comm + feedback methods are are accessible. accessible. • Under-represented audiences: Feel invited + included; feel that comm + feedback methods are accessible. Thrive Montgomery 2050 Update 11/7/2019 4
Equitable Communications + Outreach Literacy Level Language • • Provide background for complex Communicate in major languages spoken concepts in community (translate + interpret) • Use images and graphics • Have staff interview verbally Culture • • Avoid acronyms Previous experience with public participation • Socioeconomic status Facilitation that considers cultural norms • Convenient location + timing of events • Accessibility to public transportation Disability • • Availability of childcare + food ADA communications • ADA access to events and services Thrive Montgomery 2050 Update 11/7/2019 5
Thrive Week – Five Events in Five Days June 26 June 27 June 28 June 29 June 30 Shady Grove Bethesda Germantown Downtown Wheaton Farmers Market Yappy Hour Splash Park Silver Spring Sunday Funday Thrive Montgomery 2050 Update 11/7/2019 6
Thrive Week Thrive Montgomery 2050 Update 11/7/2019 7
Thrive Montgomery 2050 Update 11/7/2019 8
Summer/Fall 2019 Events August 6 August 23 September 15 September 20 September 20-27 September 21 September 21 September 22 October 5 October 5-6 National Sandy Spring FutureFest Park(ing) Day Long Branch Poolesville Montgomery Wheaton Arts Taste of Burtonsville Night Out – Beer & Wine Silver Spring Silver Spring Festival Day Hills Street Parade Bethesda Placemaking Aspen Hill Garden Party Week Festival Festival Thrive Montgomery 2050 Update 11/7/2019 9
ThriveMontgomery.com • 22,433 pageviews. • 19,010 unique pageviews. • 1,249 Thrive Montgomery 2050 eletter subscribers. Thrive Montgomery 2050 Update 11/7/2019 10
Advertising Campaign – Outdoor/Transit Reach of 6,500 Daily 1.4 + Million Views Thrive Montgomery 2050 Update 11/7/2019 11
Advertising Campaign - Print Thrive Montgomery 2050 Update 11/7/2019 12
Advertising Campaign - Digital 1.1 + Million Reached 9,250 + Clicks Thrive Montgomery 2050 Update 11/7/2019 13
MontgomeryProspera.com Thrive Montgomery 2050 Update 11/7/2019 14
ThriveQuiz2050.com Thrive Montgomery 2050 Update 11/7/2019 15
ThriveQuiz2050.com 1,500 + Unique Users Thrive Montgomery 2050 Update 11/7/2019 16
Advertising Campaign – Earned Media Thrive Montgomery 2050 Update 11/7/2019 17
What We’re Hearing Thrive Montgomery 2050 Update 11/7/2019 18
Who We’ve Met With • 60+ Events, Meetings, One-on- One’s. • 15 Major Thrive Events • Regional Services Centers • Ag Reserve • Community Based Organizations • Influencers + Leaders Thrive Montgomery 2050 Update 11/7/2019 19
What We’ve Heard “Stop building so “Would like us to “Please relieve the “Running trails, many houses in have mixed congestion along walkability, the Ag Reserve” income 270 – widen lanes anything to attract communities, so or extend the independent - Poolesville Day that we have metro. businesses.” mixed-income Something!” schools.” - Wheaton Sunday Funday - Taste of Bethesda - Germantown Splash Park Thrive Montgomery 2050 Update 11/7/2019 20
Educate Phase • Working Groups Outreach • Community-Based Organizations Outreach • Meeting-in-a-Box Launch • Speakers Series • Advertising Thrive Montgomery 2050 Update 11/7/2019 21
Partnerships – Gandhi Brigade Thrive Montgomery 2050 Update 11/7/2019 22
Partnerships – Audubon Naturalist Society Thrive Montgomery 2050 Update 11/7/2019 23
I-270 Life Sciences & Biotech Corridor Thrive Montgomery 2050 Update 11/7/2019 24
Educate Phase Working Groups • Design, Arts and Culture • Economy • Environment • Equity • Housing • Land Use • Outreach • Transportation Thrive Montgomery 2050 Update 11/7/2019 25
What’s Next November - December: Continued Outreach, Education and Analysis December 12, 2019: Issues briefing for the Planning Board January - February 2020: Issues Report – What We’ve Heard February 2020: Publish Issues Report, Planning Board review March - September: Develop Working Draft Plan April 2020: Planning Board Briefing-Draft Goals and Policies June 2020: Planning Board Briefing-Draft policy recommendations September: Publish Draft Working Plan, Planning Board review Thrive Montgomery 2050 Update 11/7/2019 26
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