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You&EU Campaign , Outcomes & Recommendations Context - PowerPoint PPT Presentation

Oct 17, 2022 •354 likes •575 views

You&EU Campaign , Outcomes & Recommendations Context Analysis Rising power of the EU and European Parliament - Increasing impact on people ' s lives Falling voter turnout for European Parliamentary elections ( 1979 - 2014 ) - Particularly

  1. You&EU Campaign , Outcomes & Recommendations

  2. Context Analysis Rising power of the EU and European Parliament - Increasing impact on people ' s lives Falling voter turnout for European Parliamentary elections ( 1979 - 2014 ) - Particularly among younger voters

  3. Context Analysis

  4. Context Analysis Rising power of the EU and European Parliament - Increasing impact on people ' s lives Falling voter turnout for European Parliamentary elections ( 1979 - 2014 ) - Particularly among younger voters Contributing to democratic deficit - Reduced representativeness , legitimacy , and accountability .

  5. Social Media & Elections Social Media : - A significant force in democratic processes - Cost - effective , fast - spreading , far - reaching Risks to elections : European population : - Manipulative advertising - 60 % use Facebook - Disinformation (‘ fake news ’) - 30 % use Instagram - Interference from foreign governments

  6. You&EU: Our Campaign The EU impacts your life # haveasayinhow

  7. YOU&EU: OUR CAMPAIGN

  8. YOU&EU: OUR CAMPAIGN

  9. EUR3 . 599 , 50 EXPENSES 389 . 477 PEOPLE REACHED Campaign EUR0 , 01 COST PER Results: REACH 22 BLOG POSTS 5 VIDEOS PRODUCED 34 . 663 VIDEO VIEWS

  10. Policy Recommendations

  11. 1. VOTING INFORMATION EUROPEAN PARLIAMENT VS. YOU&EU

  12. 1. VOTING INFORMATION CHANGE IMPLEMENTER: RECOMMENDATION: Marie - Hélène Boulanger Co - Head of Union Citizenship A . Clear presentation of voter Rights and Free Movement & information on European Chair of Expert Group on Parliament website Electoral Matters B . Cross EU - survey , identifying best CHALLENGE practice Voting information was not widely available or accessible

  13. 2. CAMPAIGNERS’ SUMMIT

  14. 2. CAMPAIGNERS’ SUMMIT CHANGE IMPLEMENTER: Irena Moozova RECOMMENDATION: Director for Equality and Union Citizenship & Chair of European A . We recommend the Cooperation Network on Commission supports and Elections facilitates a ‘ Campaigners ’ Summit ’ CHALLENGE B . To develop a sustainable network Multiple disjointed efforts but difficulty in collaborating and scaling

  15. 3. SOCIAL MEDIA CONTENT

  16. 3. SOCIAL MEDIA CONTENT CHANGE IMPLEMENTER: RECOMMENDATION: Dana Manescu Head of Social Media and Visual A . Focus on demystifying the EU Communication Team for the average citizen CHALLENGE B . Tailor content to younger audience , including those below voting age EP use of social media is limited to broad and emotive values rather than concrete , informative messaging

  17. 4. REGULATING POLITICAL ADS

  18. 4. REGULATING POLITICAL ADS CHANGE IMPLEMENTER: RECOMMENDATION: Paolo Cesarini Head of Media Convergence A . Consultation with media and Social Media CHALLENGE companies & development of clearer guidelines Reliance on self - regulation by B . Mandatory regulations to social media companies has replace voluntary action resulted in policies that inhibit a ‘ digital single market ’ and impede transnational campaigns

  19. Conclusions A . Voting Information B . Campaigners ' Summit C . Social Media Content D . Regulating Political Ads Taken together we argue these initiatives will yield greater accountability , legitimacy and representativeness .

  20. The EU impacts your life # haveasayinhow THANK YOU FOR YOUR ATTENTION. ANY QUESTIONS?

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