WooCommerce WooCommerce Online Marketing Online Marketing Black - PowerPoint PPT Presentation

WooCommerce WooCommerce Online Marketing Online Marketing Black Belt Ninja Style Black Belt Ninja Style Online Marketing White Hat Tips & Tricks Every Woo Store Owner Must Know To Run Successful & Profitable Retail Shops. By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 1

Who’s Emanuel “Manny” Costa? ● WMH Officer at High Tech Web, INC ● Brazilian/American ● WordPress Enthusiast ● Experience: 22 years Web Dev. ○ 18 years eCommerce ○ 10 years Online Marketing ○ 28 year BJJ ○ ● Also run my own online store. By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 2

What we will cover today SEO (On and Off Site, Competition and Keywords); ● Use search engines to drive traffic. ○ SEM (PPC, Local Ads, Competition and Keywords); ● Paid search engine traffic. ○ Email Marketing (dos and donts, etc) ● Building trust with buyers. ○ Social Media Marketing (Tips and Tricks) ● Leveraging social media sites ○ Landing Pages; ● Convert visits into sales. ○ Conversion/Sales Tracking; ● Monitor results and fine tune efforts. ○ WooCommerce Online Marketing Automation Tips ● By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 3

How to Become a Black Belt? Definition: ● “A person proficient in some particular skill or endeavor; an expert;” Fact: ● “Martial artists average 7 years to become an expert (Black Belt). Same applies to almost anything else. Sports, speciality, subject, programming, marketing. etc.” Problem: ● “Businesses can’t wait 7 years to get ROI and be profitable.” Solution: ● “Stand on the shoulders of giants”. “Use WordPress, WooCommerce and learn from other people's experiences”. “Stalk gurus, experts, follow masters and black belts”. By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 4

Where’s my Black Belt? “When the student is ready the teacher will appear.” Mabel Collins (1885) Gracie Brazilian Jiu Jitsu and WordPress. What these two have in common? http://goo.gl/Fdq7Di By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 5

How to start? You=> Motivation, Endurance, Energy, Enthusiasm. WP+WOO+Tools=> Learn, Experiment, Try, Move Fast. Break things! And now? What’s next? Your business, your goal: The big picture and the details. By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 6

eCommerce / The big picture What people see? Do the website WEBSITE is just the ONLINE MARKETING “tip of the iceberg” ONLINE MARKETING STRATEGY, PLAN, ACTIONS FULFILLMENT CUSTOMER RELATIONSHIP INVENTORY MANAGEMENT WAREHOUSE MANAGEMENT SUPPLY CHAIN SHIPPING MANUFACTURING What people don’t see? OUTSOURCING By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 7

Online Marketing / The Details Online Marketing is Endless Marathon, Not a Sprint! “While some online marketing tactics can bring instant results, the overall success of your brand's online marketing strategy requires long-term planning. “ STRATEGY | PLANNING | ACTIONS | REPORTS | REPEAT 1. Set Realistic Goals; 2. Warm Up; 3. Pace Yourself; 4. Stay Active; 5. Finish Line and Beyond By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 8

SEM Tips & Tricks SEM = Search Engine Marketing ● Is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising . PPC Campaigns ○ Competition Analysis ■ Keywords Research/Negative Keyw. ■ Effective Ads/Local Ads/Product Ads ■ Monitoring / Tracking* ■ Adwords Best Practices https://goo.gl/Q3v0yj ○ Next: SEO ● By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 9

SEO Tips & Tricks SEO = Search Engine Optimization ● Onsite ○ SEO 101. Best beginners guide: ■ https://goo.gl/wpfwqf ● https://yoast.com/wordpress-seo/ ● Yoast SEO/ Google Analytics Plugins; ■ Master Google’s Webmaster tool ■ Write Great Product Titles, Meta Desc. and Content; ■ Great SEO plugin: http://goo.gl/S2e9Zx ● Blog frequently (relevant content to the customer) ■ Whole 9 Yards (Images, H Tags, Semantic, etc): ■ Google SEO 200 factors http://goo.gl/31jQow ● Use Google’s Knowledge Graph: http://goo.gl/dRnERm ■ By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 10

SEO Tips & Tricks Offsite (After done great Onsite SEO). Good for High Competition ○ Keywords Motivate customers/partners/vendors: ■ Share your content ● Make reviews; ● Guest blog; ■ Sponsor related sites; ■ Credible experts reviews; ■ Submit to relevant directories; ■ Link baiting ■ Interactive tools ● Leadership articles ● By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 11

Landing Pages Tips & Tricks eCommerce Landing Pages: 1. Best Free Tools for Building Landing Pages: http://goo.gl/OpvyHo ○ 2. Upselling and Cross Selling (related products) 3. A/B Testing. 4 plugins to set up AB test: http://goo.gl/in5HHK 4. Plugins to help build landing pages: OptimizePress System ○ GravityForms, NinjaForms, CalderaWP ○ 5. Effective revenue generation popups: http://goo.gl/LpxyV4 OptinMonster ○ JustUno ○ 6. Sample landing page/site: http://healthydogtreats.com/ 7. Do tracking! (will talk more later) By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 12

Email Marketing Tips & Tricks Email Marketing ● Customize Woo Emails ○ Subscription/Signups ○ (optinmonster, bounce plugin) Do’s and Dont’s (promotional emails) ● Do keep the pace. Do read Can-Spam Act. ○ Do follow best practices: https://goo.gl/JRcs2m ○ Do not spam ever! Do not email yourself. ○ Do not email too often, let them know upfront. ○ Plugins ● MailPoet (Elastic Email) ○ GravityForms ○ MailChimp, Constant Contact add ons. ■ By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 13

Social Media Tips & Tricks Social Media Don’t Be A One Trick Pony! ● Facebook ● Promote for more than one day ○ Find related audiences ○ Be social ○ Automate but check results & fine tune. ○ Twitter (Periscope) ● Pinterest ● Instagram ● Google+ / YouTube ● Blab.im ● Others ● By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 14

Tracking Tips & Tricks Conversion and Sales Tracking ● Google Analytics ○ Plugins: Yoast, Woo Oficial GA: https://goo.gl/tJS3TK ■ Custom eCommerce Reports ■ Google Adwords ○ Social Media Pixel Tracking ○ Track Everything: ○ Goals, Leads and Actions; ■ Bounces, Time on page, Demography; ■ Popular webpages; ■ Email Campaigns ■ Monitor everything, campaigns, ads and keywords ROI: ○ CPA/CPS is the key factor for online success ■ By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 15

Online Marketing Automation What is Online Marketing Automation? ● AMAZON Resources: Automate your WooCommerce Store http://goo.gl/QIjK45 ● Automate Woo Email Marketing Tactics: https://goo.gl/V8tqgb ● Marketing Software for Woo Stores: http://goo.gl/R0y2Ph ● Post Purchase Email Plugin: http://goo.gl/1biPxK ● Abandoned Cart Email Plugin: https://goo.gl/SDNRPk ● Lead tracking plugin (freemium): https://goo.gl/uy0e8o ● Chris Lema’s on WordPress Marketing Automation: http://goo.gl/69Nxxw ● Marketing Automation FAQ: http://goo.gl/eB4UR8 By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 16

Future of Online Marketing? Use contextual marketing ● Sign up potential users up ( http://optinmonster.com/ ) ; ○ Learn from the current and potential customers; ○ Promote User-Generated Content (UGC) A Priority ● Reviews/Ratings/Photos/Videos/Shares/Tweets/Etc ○ Combine w/ Loyalty program (or coupon promotion) ○ Do you sell in other countries or to non-native english speakers? ● http://goo.gl/v54hxQ ○ A/B test everything ● Checkout Process / Landing Pages/ Campaigns / Posts / Product Pages http://goo.gl/wMo2kI ○ Learn Remarketing/Retargeting and dynamic remarketing: https://goo.gl/bp7Uej ● Google’s RankBrain: http://goo.gl/bZqgFV ● Further reading: What online marketing will look like in 2020: http://goo.gl/UGsARx ● By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 17

Additional Resources Tank: So what do you need? Besides a miracle. Neo: Guns. Lots of guns. ZMOT: https://goo.gl/QA1Bxx ● Online Marketing/eCommerce ● InfoGraphics Collection: https://goo.gl/KRpSY7 Online Forums: WarriorForum/BlackHatWorld/FB YCDI ● Learning Sources: ● http://goo.gl/zL1KXl (Lynda) https://goo.gl/Kv9Usd (eCommerce University) http://goo.gl/rbU8DS (Woo Marketing Extentions/Plugins) By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup. 18