Womens Gambling Survey 2019 Genera Networks recently sent out the - PowerPoint PPT Presentation

Women’s Gambling Survey 2019

Genera Networks recently sent out the Women’s Gambling Survey to women around the world. We were happy to see some great responses and insights come out of the survey. The purpose of the survey is to get a better understanding of what encourages and discourages women from playing, and gain some insights into their views on the regulated operators and the industry in general.

Which Age Group Do You Belong To? Close to half of the respondents are in the 35- 44 age group, followed by 25-34 and 45-54.

What Is Your Country Of Origin? Respondents were from the following countries: India South Africa Italy Netherlands Romania Switzerland France Hungary Bulgaria Latvia Poland UK Croatia Sweden Canada United States Australia Brazil Chile

Do You Play Any Of The National Lottery Games? These Include Scratch Cards, Euromillions, etc. Approximately 1/3 of the respondents said that they were players

Players

Where Do You Play (Check All That Apply)? We were surprised to find that most of the players went to the retailer to play. However, when we asked them what products they purchased, many said Scratch Tickets.

Which Products Do You Play? The overwhelming majority played Scratch Cards. Second to that was the lottery, followed by Sports Betting and Bingo.

What Encourages You To Do So? We see that players want to be entertained, first and foremost. The second drivers to play are the desire to win a jackpot and the low cost of entry.

Do You Tell People You Play? (If No) Why Not? Examples of ‘Other’: - Doesn’t come up - Irrelevant to things I discuss with others

Non-Players

What Are Your Reasons For Not Playing? An overwhelming majority of non-players thought that gambling was a waste of money and the odds were bad. Other: Not Interested

Which Of These Features Would Encourage You To Play? Non-players listed Frequent Wins and Connection to Social causes as things that would encourage them to play. Social Media connection and Creating a customized user profile (i.e. avatars, images), were not indicated as being of interest.

Both Players and Non-Players

What Is Your Impression Of The National Lottery? Player Non-Player We see that over 10% of non-players have a very negative perception of their respective national lottery, compared to 0 in the player category. Players were largely neutral.

To What Level Do You Agree With The Following Statement: ‘ In General, I Think Gambling Is Bad For You’ ? Player Non-Player Players, in general, had a neutral response, whereas their non-player counterparts strongly felt that gambling was bad for people

To What Level Do You Agree With The Following Statement: ‘ Gambling Advertisements on Media Should Be Banned By The Government’ ? Player Non-Player Close to half the non-players strongly agree that gambling advertisements should be banned.

We thank all of the respondents for the Women’s Gambling Survey for 2019. We hope that you've found the results interesting! Please visit us at www.generanetworks.com if you'd like to know more about what we do.