EMAIL COPYWRITING 143
”WHAT COPY IS CURRENTLY BEING USED TO GENERATE LEADS AND MAKE SALES? ” 144
”WHAT COPY ARE YOUR COMPETITORS USING TO GENERATE LEADS AND MAKE SALES? ” 145
REPURPOSING 1 HEADLINES 2 HOOKS & LEADS WINNING 3 LISTS & BENEFITS COPY 4 PROOF & STORIES 5 CALLS TO ACTION 146
”NEXT ASK YOURSELF THE 4 ‘MAGIC’ EMAIL COPYWRITING QUESTIONS” 147
Question #1 WHY NOW? (Is it new ?… Is it on sale ?… Is it limited or exclusive?… Is it timely ?) ___________________________________________________________________________ ¡ ___________________________________________________________________________ ¡ ___________________________________________________________________________ 148
Question #2 WHO CARES? (Who would be affected the most, positively or negatively , by having, or not having, what you’re selling?) ___________________________________________________________________________ ¡ ___________________________________________________________________________ ¡ ___________________________________________________________________________ 149
Question #3 WHY SHOULD THEY CARE? (What does their life look like before your product or service… and after?) ___________________________________________________________________________ ¡ ___________________________________________________________________________ ¡ ___________________________________________________________________________ 150
Question #4 HOW CAN YOU PROVE IT? (Testimonials, case studies, news stories) ___________________________________________________________________________ ¡ ___________________________________________________________________________ ¡ ___________________________________________________________________________ 151
FOUR REASONS PEOPLE BUY 152
4 REASONS PEOPLE BUY… 1 3 PERSONAL SOCIAL PROOF OR GAIN 3 RD PARTY INFLUENCE 2 4 LOGIC & FEAR OF LOSS RESEARCH OR MISSING OUT 153
STEP 1: DEFINE THE DESIRED END RESULT. WHAT DO THEY REALLY WANT AND POINTS OF HOW IS THIS GOING TO GET THEM THERE? STEP 2: ACKNOWLEDGE WHERE THEY BELIEF ARE TODAY (AND WHY THEY ARE STUCK THERE) STEP 3: LIST THE “ POINTS OF BELIEF ”. WHAT ARE THE NEW IDEAS OR CONCEPTS THEY NEED TO UNDERSTAND OR BELIEVE TO BE TRUE? 154
STEP 4: LIST THE “ POINTS OF PAIN ” WHAT ARE THE KNOWN OBJECTIONS THAT YOU POINTS OF NEED TO OVERCOME OR INOCULATE AGAINST? STEP 5: ESTABLISH A TIME LINE. HOW MANY BELIEF EMAILS WILL IT TAKE TO OVERCOME ALL KNOWN OBJECTIONS AND PAIN POINTS? 155
“ NOTHING HAPPENS UNTIL YOUR EMAIL GETS OPENED!” 156
CRAFTING KILLER SUBJECT LINES 157
4 TYPES SUBJECT LINES… 1 3 BLIND OR URGENCY CURIOSITY OR SCARCITY 2 4 DIRECT PROOF OR BENEFIT OR RESULTS 158
Curiosity BENEFIT Less _________ = More Sales [Facebook Ads] Get more clicks… Why he paid Google $524,838.71… Create opt-in pages that convert like crazy kinda weird but VERY profitable Generate traffic on demand 7 business doubling "hacks"? How To Write Bullets That Sell 1,322,956 free clicks from… Start building your list for just $1 137% more sales with boomerang trick... A Native Ad in 60 Minutes or Less 9 "Oddball" Penny Traffic Sources Steal These Email Templates… 159
Scarcity Proof/Results 85% off sale ends at Midnight [Case Study] $188,674 from a dead list Mom of two "makes" $10K in 4 days No More Discounts on T&C This guy makes 6 figures per month? Closing Down Soon! AZ shoe store owner 20X's business by Last Chance to be a VIP sending what? You’re about to miss out… 23,247 leads in less than 30 days You’re going to miss this?!? Swipe this $17,609.10 template (Download) Final Notice (just hours left) [Case Study] 259% ROI using new traffic source... 160
CRAFTING YOUR BODY COPY USING 4 COPY CHUNKS (Remember the magic questions…) 161
4 BODY COPY “CHUNKS”… 1 3 BLIND OR URGENCY CURIOSITY OR SCARCITY 2 4 DIRECT PROOF OR BENEFIT OR RESULTS 162
LINK 1: INTRO Curiosity, PROOF or Credibility LINK 2: BODY Benefit or Results LINK 3: CLOSE Scarcity or Social Proof LINK 4: P.S. Social Proof or Scarcity 163
CRAFTING A CLEAR CALL TO ACTION 164
#1 POSE A BENEFIT-DRIVEN QUESTION. HOW DO OUR HIGH-CONVERTING EMAIL TEMPLATES WORK? CLICK HERE TO FIND QUEUEING THE OUT #2 CONNECT PROOF WITH PRODUCT. CLICK THE MACHINE BOOSTS CONVERSION RATES BY 34% - TOMORROW! SEE HOW IT WORKS HERE: LINK #3 LEAD THEM TO “YES”! WANT TO GENERATE MORE SALE FROM EMAIL? USE THIS: LINK 165
#4 SHOW THEM THE “AFTER”. ONCE YOU HAVE MY TEMPLATES YOU’LL NEVER HAVE TO WRITE ANOTHER EMAIL AGAIN… I WILL QUEUEING THE HAVE ALREADY DONE IT FOR YOU. JUST COPY - PASTE - SEND. GET MY TEMPLATES HERE: LINK CLICK #5 SHOW THEM YOU’RE HUMAN. THIS IS THE ONLY TIME I’VE EVER CRIED AS AN ADULT. FIND OUT WHY HERE: LINK #6 THE TAKE-AWAY THIS IS YOUR LAST CHANCE TO GET _____: LINK 166
OPTIMIZING YOUR OPENS & CLICKS… 167
FACTS ABOUT EMAIL MARKETING “YOU HAVE JUST 3 - 4 SECONDS TO GRAB YOUR READERS’ ATTENTION AND INTEREST THEM ENOUGH TO OPEN AND READ YOUR EMAIL” (Litmus) 168
”9 TRICKS TO INCREASE YOUR OPEN RATE… ” 169
#1 TIMING IS EVERYTHING. AVOID THE “INBOX PURGE” BY DELIVERING YOUR EMAILS BETWEEN 8:30 - 10:00AM, 2:30 - 3:30PM OR 8:00 - MIDNIGHT. GETTING MORE #2 CALL THEM BY NAME! OPENS PERSONALIZATION IN THE SUBJECT LINE CAN INCREASE OPEN RATES BY 23% #3 POSITIVE IN THE AM OR NEGATIVE IN THE PM? WANT TO GENERATE MORE SALE FROM EMAIL? USE THIS: 170
#4 BE PROVOCATIVE, CONTROVERSIAL OR RELEVANT. NO ONE WANTS TO READ BORING EMAILS GETTING MORE WITH DATED INFORMATION! OPENS #5 USE ODD & SPECIFIC NUMBERS! IF YOU ROUND UP (OR DOWN) PEOPLE THINK YOUR LYING… #6 KEEP IT SHORT! 6 - 1O WORDS OR 25 CHARACTERS IS THE SWEET SPOT FOR OPENS! 171
#7 USE THE SECOND SUBJECT LINE! YOU’VE GOT A NOTHER 6 - 10 WORDS TO TELL YOUR SUBSCRIBER WHY THEY SHOULD GETTING MORE OPEN YOUR MAIL OPENS 172
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#7 USE THE SECOND SUBJECT LINE! YOU’VE GOT ANOTHER 6 - 10 WORDS TO TELL YOUR SUBSCRIBER WHY THEY SHOULD GETTING MORE OPEN YOUR MAIL OPENS #8 ADD SYMBOLS TO STANDOUT! ADDING THE RIGHT SYMBOL TO YOUR SUBJECT LINE CAN INCREASE OPENS BY 10-15% 175
Make Your Audience ♡ You with Symbols ☀ ☂ 176
Make Your Audience ♡ You with Symbols ☀ ☂ HTTP://EMAILSTUFF.ORG/GLYPH 177
Make Your Audience ♡ You with Symbols ☀ ☂ 178
☂ ☀ Pimp your subject lines with symbols Graphics shown on iPhone , iPad Unicode Unicode Unicode Unicode Unicode Symbol Symbol Symbol Symbol Symbol Graphics shown in Hotmail , OutlookTcom Supported on Android 2T2 Supported on BlackBerry 5 OS ♡ All symbols work also in 2007+ USAGE g ? ? ? ? ? ? ? ? ? How can I use Open an editor like those Unicodes Word_ press and hold from the list? the Alt-key_ type in the code on your num- block_ then release the Alt-keyT Go for it? http:jjenTwikipediaTorgjwikijUnicode_input Brought to you by: http:jjwwwTEmailMarketingTippsTde 179
#7 USE THE SECOND SUBJECT LINE! YOU’VE GOT ANOTHER 6 - 10 WORDS TO TELL YOUR SUBSCRIBER WHY THEY SHOULD GETTING MORE OPEN YOUR MAIL OPENS #8 ADD SYMBOLS TO STANDOUT! ADDING THE RIGHT SYMBOL TO YOUR SUBJECT LINE CAN INCREASE OPENS BY 10-15% #9 USE YOUR PIC OR LOGO! STAND OUT IN THE “NEW” INBOX BY LEVERAGING YOUR BRAND! 180
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”NOW THAT THEY OPENED YOUR EMAIL, LET’S GET THEM TO CLICK! ” 186
“PRESS PLAY” GETTING MORE CLICKS 187
“PRESS PLAY” GETTING MORE CLICKS 188
“YOUR THOUGHTS?” GETTING MORE CLICKS 189
“YOUR THOUGHTS?” GETTING MORE CLICKS 190
“YOUR THOUGHTS?” GETTING MORE CLICKS 191
“BEST OF BOTH WORLDS” GETTING MORE CLICKS 192
“BEST OF BOTH WORLDS” GETTING MORE CLICKS 193
“VIDEO IN EMAIL?” GETTING MORE CLICKS 194
“VIDEO IN EMAIL?” GETTING MORE CLICKS 195
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“FINAL COUNTDOWN” GETTING MORE CLICKS 197
“FLASH EM” GETTING MORE CLICKS 198
TRACKING YOUR RESULTS 199
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