Advanced Access Content System (AACS) AACS Managed Copy Overview - PowerPoint PPT Presentation

Advanced Access Content System (AACS) AACS Managed Copy Overview Presented to BD GPC October 14, 2009

What is Managed Copy?  COPY: The ability for a consumer to make an authorized copy of a movie from optical disc protected by AACS to other locations and media  MANAGED: The copy is made by a Managed Copy Machine into an approved copy protection technology  Requires internet connection to authorize copy from a Managed Copy Server  Content owners set price and number of copies 2

What is Managed Copy? (cont’d)  All discs published under the Final Agreement are obligated to allow a copy, but there are exceptions When IP rights are “at issue”  Rental discs  Non-commercial discs ( e.g., screeners)   AACS has approved the following content protection technologies, into any one of which Content Companies will be required to allow at least one copy of the content on the optical disc: o AACS (BD-R/RE) [“Bit-for-bit” copying requires BDA approval] o Bound Copy Method (Hard Disc Drive) o CPRM (SD Card, DVD-R/RW) o WM-DRM (PC, Portable Players) o VCPS (+RW) [Status pending] o MG-R (Memory Stick) o Others may be added through an established processes  Required offer must allow copy at any resolution supported by the Managed Copy Machine across the range from a minimum defined resolution to full resolution 3

What is Managed Copy? (cont’d) Computer Consumer Electronic Device Set top box AACS Default Game console Server Managed 2. Authorization 1. Insert Copy Request Disc Managed with URL Authorization 3. If OK, present offers Copy Service Machine 4. Selected offer and any transaction info Content Owner/ 5. Authorize copy 3 rd party Servers 6. Managed Copy Computers, portable players, recordable optical disc, hard drive in a CE player (such as a “jukebox”),solid state memory, automotive systems, etc 4

Managed Copy Server  AACS will operate a Default Managed Copy Server permitting basic managed copy offers, including basic pricing models and the ability to limit the number of copies  Content Owners and other licensees may launch their own Managed Copy Server that can provide additional functionality  On the Managed Copy Sunrise (no earlier than Q2 2010), the actual obligation to offer copies commences, and all discs (subject to noted exceptions) released under Final Agreement must offer a copy - Offer information must be populated on relevant server by this date.  Testing will be conducted with Content Participants and Managed Copy Machine Manufacturers prior to launch 5

Managed Copy Labeling and Advertising  Managed Copy capable discs must include labeling that clearly indicates availability of Managed Copy  No negative notice required  Advertising of Managed Copy capable titles must promote the availability of Managed Copy as reasonably determined by content owner  AACS LA may identify a logo that can be used as safe harbor  Requirements temporarily deferred until Managed Copy Server launch 6

Menuing/Messaging  A Managed Copy Machine will have a default ability to initiate and process the managed copy transaction  No menuing is required on disc because it can be implemented at the Managed Copy Server  Must present reasonable opportunity to select and receive Managed Copies even if other offers are available ( e.g. , Digital Copy)  The Managed Copy obligations can be met via optional offers.  If consumer chooses qualifying optional offer, must inform consumer the Managed Copy is no longer available 7

AACS Outreach (proposal)  AACS LA is prepared to work with format proponents to inform and educate  Joint presentations to relevant parties  Share / co-develop collateral materials  Potential projects could include:  PR/analyst briefings  Whitepaper  Shared web links  etc. 04/07/15 Final Draft 8

Thank you Final Draft 04/07/15 9

Backup

Extended Business Opportunities Electronic Distribution Local Playback with Secure Copy DRM Home Media Server Portable Device 04/07/15 Final Draft 11

Managed Copy Timeline  December 2009 – Deadline to sign Final AACS Agreement Disks published under Final Agreement must be Managed  Copy capable - “Published under” = content certificate obtained after signing of Final Agreement  No earlier than Q2 2010 – Managed Copy Sunrise Managed Copy offers must be available  Managed Copy Notice and Advertising  Phased Rollout   US  UK  Japan  Others 12