CMOs got creative to collect leads : Promotions Newsletters - PowerPoint PPT Presentation

CMOs got creative to collect leads : • Promotions • Newsletters • Contests Yet, leads often look smurf72@gmail.com like this :

Engaging with emails is good Engaging with people is better Who is smurf92@gmail.com ?

VS Email +148% Turning Visitor s clicks Socital custom audiences FB custom audiences +68% Into Subscribers Continue with Facebook your email here clicks SUBSCRIBE smurf72@gmail.com Woman 30yo in Athens High influence Into People smurf72@gmail.com High spending capacity iPhone user English speaker Likes #Fashion #Tech #Asos #Shoes #Tablets

Increase your traffic conversion … while building cross-identities for each collected email! Powered by socital Collect email + social media data + behavioural data Enrich leads with Socital Artificial Intelligence predictions Let our AI find out who are your main segments

Plug & Play 1 2 3 Collect audiences Segment audiences Engage audiences + 68% conversion AI accuracy: + 62% + 87% conversion Sync your segmented Use our platform to Our Artificial audiences with your easily create Intelligence will enrich CRM to engage with engagement points for every lead and sort out them on the relevant your website to drive your main audiences channels. conversion Emailing/FB/Google

Plug & Play Collect audiences 1 Stand alone “contest” page Exit Intent “Newsletter” Popup Participate in our Subscribe to our newsletter CONTEST to have access to our To win 120 gifts!!!! current best offers! Choose engagement • Competitions Enter contest Subscribe to our Continue with newsletter to get • Rewards ---------------------------- EXCLUSIVE OFFERS • Newsletter ---------------------------- Welcome “reward” popup Continue with Upload it live in 5 min! Receive 5 tasty recipes by connecting with us! Download

Plug & Play Segment audiences 2 Our Artificial Intelligence analyses & organises all social data & behavioural data available to build enhanced individual Identities for every collected emails SAVED AUDIENCE PROJECTED AUDIENCE DATE FILTERS (re)Target “Total Audience” 12 356 (100% of total) 13/10/16 - 21/10/16 None Socia Data AI Generated Data Behavioural Data SAVE Untitled Email Social 
 Name Age Gender Language Spending 
 Influence Location Device Time Day Url network Capacity See AI generated Segment 1 melinaki07@ho Facebook Κάραμ - Μελίνα Γιο 35 to 45 Female Greek High Low Athens, Greece Iphone 12:13 Monday /man/jack-&-j sofoklis_86@h Facebook Basdekis Sofoklis 18 to 25 Male Greek Medium Medium Athens, Greece Mobile 14:38 Tuesday /woman/on stamatiad09@g Facebook Τίνα Δούβα 18 to 25 Female Greek Medium Medium Athens, Greece Desktop 11:12 Thursday /woman/on See AI generated Segment 2 Facial recognition aspakat808@ya Facebook Lina Vlachaki 18 to 25 Female English Very High Low Thessaloniki, Desktop 11:13 Monday /man/jack-&-j georgia-makis@ Facebook Georgia Georgia 35 to 45 Female Greek Low Medium Athens, Greece Mobile 11:16 Wednseda /man/jack-&-j Patented algorithms ellibouraza@ya Facebook Ελευθερία Μπουρ 45 to 55 Male Greek Low Low Athens, Greece Mobile 22:45 Sunday /man/jack-&-j See Custom made segment Natural language processing tzotzo20@wind Facebook Τζωρτζίνα Καϊμάκη 18 to 25 Female Greek High Medium Thessaloniki, Mac 20:34 Monday /woman bouboulas2009 Facebook Φαίη Φλωροσκούφη 25 to 35 Automated clustering Female Greek Medium Low Athens, Greece Iphone 19:34 Tuesday /woman/on vpapadimit@ya Facebook ΒΑΡΒΑΡΑ ΠΑΠΑΔ 35 to 45 Female Greek Medium Low Thessaloniki, Iphone 18:27 Tuesday /woman/on See Custom made segment mariazygouri@ Facebook Maria Zygouri 25 to 35 Female Greek Medium Low Patras, Greece Desktop 12:13 Thursday /man/jack-&-j ptheti@yahoo.g Facebook Theti Preventi 25 to 35 Female English Very High Low Athens, Greece Mobile 13:16 Monday /man/jack-&-j … kikitsif@yahoo Facebook Κική Τσιφτσόγλου Female Greek Low Low Athens, Greece Mac 14:38 Wednseda /man/jack-&-j schillerdj1990@gmail.com Facebook Nikos Panagoulias Male Greek Low Very High Thessaloniki, Mobile 11:12 Sunday /woman

Plug & Play Segment audiences 2 You can filter your audience or let our AI automatically find out who are your top segments! (along with influencers & fake accounts! ) SAVED AUDIENCE PROJECTED AUDIENCE DATE FILTERS (re)Target “AI generated segment 1” 2 842 (23% of total) 13/10/16 - 21/10/16 Woman - 25-35 - Athens - Mobile Medium Influence - High spending capacity Socia Data AI Generated Data Behavioural Data See Total Audience Email Social 
 Name Age Gender Language Spending 
 Influence Location Device Time Day Url SAVE Untitled network Capacity AI generated segment 2: 13% of total See Woman - 35-45 - Athens on Desktop melinaki07@ho Facebook Κάραμ - Μελίνα Γιο 25 to 35 Female Greek High Medium Athens, Greece Iphone 12:13 Monday /man/jack-&-j Medium Influence - Medium spending capacity sofoklis_86@h Facebook Basdekis Sofoklis 25 to 35 Female Greek High Medium Athens, Greece Mobile 14:38 Tuesday /woman/on stamatiad09@g Facebook Τίνα Δούβα 25 to 35 Female Greek High Medium Athens, Greece Mobile 11:12 Thursday /woman/on AI generated segment 3: 8% of total See See Woman - 25-35 - Thessaloniki on Iphone aspakat808@ya Facebook Lina Vlachaki 25 to 35 Female English High Medium Athens, Greece Iphone 11:13 Monday /man/jack-&-j Medium Influence - High spending capacity georgia-makis@ Facebook Georgia Georgia 25 to 35 Female Greek High Medium Athens, Greece Iphone 11:16 Wednseda /man/jack-&-j ellibouraza@ya Facebook Ελευθερία Μπουρ 25 to 35 Female Greek High Medium Athens, Greece Mobile 22:45 Sunday /man/jack-&-j See See AI generated segment 10: 2% of total tzotzo20@wind Facebook Τζωρτζίνα Καϊμάκη 25 to 35 Female Greek High Medium Athens, Greece Mobile 20:34 Monday /woman Fake accounts bouboulas2009 Facebook Φαίη Φλωροσκούφη 25 to 35 Female Greek High Medium Athens, Greece Iphone 19:34 Tuesday /woman/on vpapadimit@ya Facebook ΒΑΡΒΑΡΑ ΠΑΠΑΔ 25 to 35 Female Greek High Medium Athens, Greece Mobile 18:27 Tuesday /woman/on See See AI generated segment 11: 0,2% of total mariazygouri@ Facebook Maria Zygouri 25 to 35 Female Greek High Medium Athens, Greece Mobile 12:13 Thursday /man/jack-&-j Influencers ptheti@yahoo.g Facebook Theti Preventi 25 to 35 Female English High Medium Athens, Greece Mobile 13:16 Monday /man/jack-&-j … kikitsif@yahoo Facebook Κική Τσιφτσόγλου 25 to 35 Female Greek High Medium Athens, Greece Mobile 14:38 Wednseda /man/jack-&-j schillerdj1990@gmail.com Facebook Nikos Panagoulias Male Greek Low Very High Thessaloniki, Mobile 11:12 Sunday /woman

Case study: Fashion E-commerce Greece 1 2 3 Collect audiences Segment audiences Engage audiences + 68% conversion vs email AI accuracy: + 62% + 87% conversion Target Audience Segmented their audience in Created and Installed with Facebook TOP 5 audiences with our plugins to push visitors to +67% clicks look alike Artificial Intelligence connect through Facebook to enter a contest ReTarget Audience 1st Segment: 21% of total audience Athens-Woman-40yo-Mobile - with Fb Custom +128% medium influence - medium Audience clicks spending capacity - active in the afternoon 0.3%: Influencers 2%: Contest professionals

GOODBYE ONE-SIZE-FITS-AL L @ @ @ @ @ @ @ @ @ @ @ @ HELLO PERSONALIZATION @ @ @ @ @ @ @ @ @ @ @ @ @ Mo ms Influencer s Fashion Single Tech Paris

“Get ready for the chatbot revolution by understanding who your customers are. Today. ” Theofilos Vasileiadis - Chairman President, Athens, Greece & India @CareerBuilder London-Athens Athens 1,165,000 CUSTOMER SUCCESS 
 DEDICATED ENHANCED TEAMS DATA SCIENTISTS CUSTOMER IDENTITITIES

Engaging with emails is good Engaging with people is better Skype: laurentbillieres laurent.billieres@socital.com Whatsapp: +33637721467 Wechat:LaurentBilliere