UX & Customer Success The ultimate tag team
Making customers successful
Who does Customer Success? And, who does it right?
Who is the user? “Not customers, but researchers.”
Language Say it like you mean it
Desired outcome That’s what you want to do? Use these features to do that...
Friction “The opportunity to stop and think.”
Too fast! Can’t be trusted! Not accurate!
Not everyone needs you and you don’t need everyone
Support and Demos “Revealing what the user will experience.”
Sláinte
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