tomferry.com/success
tomferry.com/success
tomferry.com/success
Send me a Tweet @TomFerry w/ #2016BYE tomferry.com/success
How ’ s The Market? tomferry.com/success
Goals For 2016? tomferry.com/success
tomferry.com/success
OUR CLIENTS EARN 8X MORE THAN THE INDUSTRY AVERAGE. THEY AVERAGED $372,578 IN G.C.I ON 33 SALES tomferry.com/success
tomferry.com/success
5 Challenges tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success
Send me a Tweet @TomFerry w/ #2016BYE tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success
LEAD GENERATION SYSTEMS = 1 to 3 Struggling = 4 to 6 Good = 10+ THE RICH tomferry.com/success
WANT LISTINGS? C 1. Database Management for Referrals (be the hub) O 2. Geographic Farm (be the expert) R 3. Open Houses (sellers attraction) E 4. Online Leads – that need to sell. tomferry.com/success
tomferry.com/success
WANT LISTINGS? 1. Database management for referrals tomferry.com/success
tomferry.com/success
4 ACTIONS 1. Map your Clients (google) 2. Append your data in one CRM. (Speedeon) 3. Upload to Facebook 4. Call them tomferry.com/success
3 QUESTIONS 1. Have you had any thoughts of selling? 2. Are you curious about the NEW value of your home? 3. At what price… would you become a seller? tomferry.com/success
WANT LISTINGS? 2. Geographic Farming tomferry.com/success
GEO-FARMING DOMINATION PLAN 1. Map your track record/database. • Google.maps. 2. Where is the annual turnover higher than 6% 3. How many homes can you effectively manage? 4. What ’ s your budget (sweat or check equity)? tomferry.com/success
tomferry.com/success
CAMPAIGNS 2 DOMINATE Direct Mail - (shhhh, don ’ t tell anyone) 1. Door Knocking/Door Drops – (courage = Rewards!) 2. Mega and Open Houses – (attract future sellers) 3. Facebook Advertising – (the secret weapon) 4. Zillow, Realtor and Trulia – (control the footprint) 5. Zillow - Make Me Move ’ s – (one day listings!) 6. Video ’ s on the community 7. Expireds (old and new) and FSBO ’ s 8. Community Functions – (see and be seen) 9. 10. NOD ’ s – (help them) tomferry.com/success
This needs a lot of help! tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success
THE # ’s… 500 homes w/ A.S.P. of $500k x 6% TO = 30 listings sold (and 30 buyer sales) = $15mil in LS Volume and $450k in LS $ = $15mil in BS as well. Marketing: 2 mailers a month = $948 x 12 = $11,376 1 LS = $15,000 3 LS = $45,000 5 LS = $75,000 7 LS = $105,000 tomferry.com/success
WANT TURN KEY FARMING? GeographicFarm.com tomferry.com/success
WANT LISTINGS? 3. Mega Open Houses tomferry.com/success
STRATEGY 1. Create a reason to come 2.Invite the neighbors – future sellers 3.Capture neighbors with landing page/Open Home Pro 4.Schedule 3 to 5 follow ups “ curious about their value ” tomferry.com/success
WANT LISTINGS? 4. Direct Mail & - Zillow Zestimates tomferry.com/success
I know your home is worth more than this … Want to know your REAL value? Call, text or email? tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success
Send me a Tweet @TomFerry w/ #2016BYE tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success
tomferry.com/success
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