SOUTHWOLD COASTAL COMMUNITY TEAM TOWN COUNCIL PRESENTATION Presented by Hannah Wright Tuesday 26th May 2020
Presentation Outline TURNING CHALLENGES INTO SUCCESSES Our Challenges Now Our Future Challenges What We Can Work On Our Focus High Street Sentiment Our Current Achievemenets Project Outlines Business Events Heritage Our Process Project Launches Our Current Objectives - June
Our Challenges Now COVID-19 Tourist Dependent Population Decline Community Facilities Future Environmental Issues Property Values & Secondary Homes
Our Challenges in the Future Future COVID-19 Outbreaks Future Environmental Issues Future Funding Social Local High Street Coastal Oil Renewable UK Shared Distancing Economy Existence Erosion Reliance Resources Prosperity Fund
What We Can Work On COMMUNITY BUSINESS TOURISTS Embrace Southwold's Encourage businesses to Capitalise on the tourist heritage, promoting it's support each other through economy via effective COVID- cultural & historical assets best practise sharing and sensitive activations that through activities that increase working cohesively on attract a wider visitor community engagement, initiatives that strengthen the demographic and extend ecourage positive wellbeing success of Southwold's High visitor rates outside of the post COVID and provide the Street and the town's wider traditional tourist season, community with a sustainable economic community ensuring the town can thrive future. through COVID. and defeat all COVID issues.
Our Focus BUILDING A SUSTAINABLE BUSINESS MODEL Encourage greater connectivity between local high street traders Build a visually impactful website to promote Southwold and its businesses Promote the work / life balance Southwold has to offer everyone INCLUSIVE EVENTS CALENDAR Work with all Southwold committees to create a COVID friendly events programme Promote the core themes of well-being that fit within a post COVID framework Introduce unique experiences that support the local businesses and community CELEBRATING THE TOWN'S HERITAGE Introduce initatives that embrace the town's heritage and natural beauty Produce illustrative marketing collateral that attracts a wider audience Develop campaigns promoting Southwold as the destination of choice post COVID
The High Street SUPPORT US HIGH STREET TOWN MANAGER Sentiment Majority of the businesses Every business is concerned "Lots of good ideas." Mumfords. felt more consultation about the economic state of regarding activities the high street post COVID. "Seems like you are achieving an implemented by the Town awful lot in a very short time for Council was required. All businesses expressed their which we are really appreciative." worries about the number of High Tide. 80% of the companies firmly shop closures and the believed that a road closure detrimental effect this will "Thank you for setting this up and due to COVID would have a have on the town. getting us all involved..it's so dramatically negative impact helpful to hear the views and on their business. Businesses are worried that circumstances of the other they would be unable to business owners – we are all in the Additional funding to support sustain their business by 2021 same boat and need to keep their businesses through if visitor rates do not increase positive and look forward during COVID was requested. soon. this difficult time." Southwold Gallery. Town Council to work with Need to address hospitality private landlords to support industry COVID issues such as It is a ridiculous idea and it will not the local businesses. customer seating in cafes and work." John Bennett Architects. pubs.
Our Current Achievements 2020 60% OF BUSINESSES CONTACTED* COVID RECOVERY PLAN* Dedicated 60 mins call with each business ShopSouthwold.co.uk website One way system implemented TOWN TEAM UPDATES UK WIDE BEST PRACTISE SHARING Weekly Team Updates 44 x businesses - 1st May Regular contact with other Town Managers 71 x businesses - 21st May EVENTS PROGRAMME POST COVID STRONG ENGAGEMENT WITH BUSINESSES Agile initiatives that support the High Street 2 x Zoom calls 10 x businesses - 6th May AHEAD OF THE GAME... 31 x businesses - 21st May *Refer to Current Objectives - June for further information
Build a Sustainable Economy for Southwold DIGITAL PRESENCE BUSINESS PARTNERSHIP WORK / LIFE BALANCE Encourage greater connectivity between local high street Build a visually impactful website to promote Southwold Promote the work/life balance Southwold has to offer traders and businesses, please see shopsouthwold and its businesses, please click to see Falmouth website. everyone post COVID. A structured and supportive business partnership that The creation of an engaging, visually impactful website Creative PR and marketing campaigns to promote remote unites local companies and encourages cross pollination, that will serve as the destination for all other forms of working to the future generations who consider remote generates increased business opportunities for traders advertising, public relations and social media working one of the most desirable employee benefits and and helps the local economy to grow and prosper. is fundamental to promoting Southwold. fundamental to a good healthy lifestyle.
Design an Inclusive Post-COVID Events Programme LET'S GO FLY A KITE! MOVIES BY MOONLIGHT A MONTH OF SUNDAES An open-air cinema that both residents and visitors can Autumn kite flying weekends that embrace the beautiful Loved by every generation, young or old, Southwold hosts enjoy whilst supporting the local economy during COVID.. open spaces of Southwold and generate increased an ice cream sundae competition trail around the town. footfall. Offering an exciting collection of classic and current films, Never in a month of Sunday's did we think COVID would Southwold's Open Air Cinema is an innovative way to Reducing stress, boosting creativity, outdoor exercising cause a global lockdown but it did, so now let's play on attract people to Southwold under the challenging and mindfulness of your natural surroundings are all key that with a Month of Sundaes that helps to generate restrictions of social distancing. benefits of kite flying. Add COVID's spacial demands and revenue and visitors to explore the town during August. a Southwold kite festival wins hands down or up in this case!
Promote our Town's Heritage & Attractions HERITAGE TRAIL VISITOR EXPERIENCES CREATIVE PR CAMPAIGNS Introduce initiatives that embrace the town's heritage, Introduce unique experiences that capitalise on the tourist Develop PR campaigns promoting Southwold as the historial assets and natural surroundings. economy and benefit the local community. destination of choice post COVID. Heritage trails offer a physical product that encourages Southwold can capitalise on visitor presence by offering Strategically create unique stories about Southwold to interaction between tourists, local businesses and the unique experiences to visitors and holidaymakers who attract varying tourists demographics to support revenue town, while rehabilitating historic areas which is want authentic tours and classes. Each one hosted by generation for the local businesses whilst leveraging all particularly prevalent now with the impact COVID has local businesses to generate revenue from these the attractions Southwold offers to maximise coverage. caused. experiences.
HERITAGE TRAILS Archaeology Heritage Tour Historical Southwold Treasure Map Trail Easter Egg Hunt Stunning Coastal Walks The Southwold Environment POST COVID INITIATIVES UNIQUE EXPERIENCES Bakery Classes Screen Printing and Pottery Making Boating on the Lake Snooker Sessions Kayaking on the Coast Yoga on the Beach
Distinctive Features of Every Project COMMUNITY SUSTAINABLE Tthe core focus for every project will be on the community and ensuring that the Every project will be reviewed for its environmental impact on the town's natural surroundings, as well as assessing the longevity of each project for future years. townsfolk are both involved, engaged and motivated to support all of the initiatives. ACCESSIBLE PROFITABLE Every project will be evaluated for its accessibility to both vistor - in terms of disability and The bottom line to every project will centre on increasing the town's economic prosperity to mobility - and to the town in general, ensuring there is minimal impact on traffic congestion. the benefit of the entire community and future generations. COVID-19 Inclusive
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