KABOOM TOWN Council Presentation 2019 August 27, 2019 1 ADDISON - PowerPoint PPT Presentation

KABOOM TOWN Council Presentation 2019 August 27, 2019 1

ADDISON KABOOM TOWN! 2019 A TOWN-WIDE CELEBRATION THAT BRINGS VISITORS TO HOTELS & RESTAURANTS NEW FOR 2019 • Enhanced fireworks display with 7% more product. • New elements in Addison Airport Air Show. • New Main Stage entertainment. • Brought food vendor selection and management in-house and implemented point-of-sale system. • Provided food vendors to areas immediately outside of the park. 2

ADVERTISING (PAID & IN-KIND MEDIA) Cost/ Gross Outlet Value Impressions Digital (paid) $4,905 2,393,555 Dallas Morning News $8,500 643,482 DO 214 $4,333 62,213 Spectrum Reach TV $24,000 1,882,426 iHeart Radio $115,250 1,256,400 IN-KIND TOTAL $152,083 3,844,521 3

HOTEL ROOM NIGHTS • 15 Addison hotels offered special rates. Packages included: – Guaranteed admission for up to 6 people – 1 branded blanket • Total Packages Sold: 717 (22% increase) • Total Room Nights Booked: 735 (11% increase) 4

REVENUE, EXPENDITURES, Kaboom Town 2019 AND ATTENDANCE 5

TOTAL REVENUE : $90,049 KABOOM TOWN 2019 Sponsorships $144,471 $53,322 Invoice Revenue $1,100 Misc. Revenue 6

INVOICE REVENUE : BREAKDOWN Tasty Bucks Coca-Cola POS Units Cash & Credit 25% of Net Sales Tasty Buck Refunds Voucher Refunds Additional Card Sales Count Count $300 $219,061 721 68 $300 - Tips x 75% x $3.00 ($3,993) ($541) ($204) = Net Sales $215,068 x 25% $53,767 Total $53,322 7

FOOD/BEVERAGE SALES : 4-YEAR COMPARISON 250,000 215,789 200,000 150,000 108,848 104,049 92,996 100,000 50,000 0 2016 2017 2018 2019 Food & Beverage Sales 8

ATTENDANCE : 4-YEAR COMPARISON Total Attendance 25,200 25,015 24,239 COUNT 20,226 2016 2017 2018 2019 KABOOM TOWN 9

TOTAL EXPENSES : KABOOM TOWN 2019 Outside Security $116,976 Contractual Services $91,397 Fireworks $64,500 Rent $64,258 Payroll $53,556 VIP $26,558 Total Miscellaneous $24,211 $457,956 Entertainment $16,500 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 10

Total Total Revenue Expenses $144,471 $457,956 Loss $(313,485) 11 As of 8/13/19

PROFIT OR (LOSS) : 4-YEAR COMPARISON Profit & (Loss) Revenue Expenses 2019 $(313,485) $144,471 $457,956 Kaboom Town $(274,138) $156,268 $430,406 2018 $(311,230) $88,081 $399,311 2017 2016 $86,549 $355,324 $(268,775) 12

ATTENDEE FEEDBACK 13

ATTENDEE FEEDBACK 14

THOUGHTS FOR NEXT YEAR • Work with Airport to identify new potential features for air show. • Seek to further enhance the fireworks display. • Review transportation plan for potential updates (biking, rideshare, etc.) 15

Questions / Comments 16