Tie PR Agency for engaging brands.
The PR Agency for engaging brands 4 1 7 20 6 4 CONTENT PASSIONATED COMMUNITY MANAGING DATA AREAS OF EXPERTISE PRODUCERS CONSULTANTS MANAGERS PARTNERS ANALYST 24 815 ANALYSE YEARLY MEDIA PUBLICATIONS (PRESS, TV, RADIO, WEB) The time you read this slide the numbers might already have been increased.... BRAND CONTENT 1 660 7 209 1 438 POSTS TWEETS POSTS PUBLICS RELATIONS 12 117 25 257 10 206 MEASURE LIKES RETWEETS INSTALIKES
#INNOVATION #PERFORMANCE #CREATIVITY ELECTED FRENCH PUBLIC RELATIONS AGENCY OF THE YEAR 2016 GOLD TOP COM 2016 for our #Luttilab campaign (PR category /social media animation) ELECTED THE WORLD’S 11TH MOST DYNAMIC PR AGENCY IN 2014 By the international bible of PR, By the Homes Report
The Agency
OUR MISSION #COMMITMENT JOURNALISTS BLOGGERS INSTITUTIONAL CUSTOMERS Engage audiences OPIONS LEADERS PROSPECTS of the brand ONLINE COMMUNITY EMPLOYEES to influence its ETC... ecosystem.
OUR VISION We believe the perfect PR compaign is smart , creative , cross canal and mesurable . The offer of our agency is based on this conviction
OUR OFFERING 1 2 3 4 Analyse your ecosystem to identify Content producers that Commit audiences Measure the commitment the engaging insight. create commitment of your brand of our campaigns Analyse Brand Content Measure Publics Relations
THE AGENCY # COMMITEDSINCE30YEARS Established in 1986 3 offjces : Paris - Lyon - Nantes Member of the Syntec , the union adviser in Publics Relations The sole French member of the international PR agency networks 39 STAFF DEDICATED TO OUR CLIENTS 26 1 1 7 4 MANAGING PARTNERS ADMINISTRATIVE MANAGER DATA ANALYST CONTENT PRODUCERS PASSIONATED CONSULTANTS 1 Creation Director 2 Media Relations Directors 5 Cluster Directors 1 Brand Content Consultant 1 Social Media Director 15 Media Relations Consultants 2 Art Directors 1 Brand Content Director 6 Community Managers 2 Graphic Designer 1 Editor
THREE BASES Close to you, so that Paris we are responsive and available. Efgective in our relationships with national media, opinion leaders Nantes and institutions thanks to our team of Paris-based consultants, who are in contact with these publics. Lyon Creating links with publics in France’s three main economic regions.
OUR INCUBATOR # INNOVATION #ENTREPRENEURIAL MONET + ASSOCIÉS hosts the fjrst incubator of start up dedicated to marketing and communication since June 2016 : The Petits Poucets Agency . MONET + ASSOCIÉS is sponsor of the Jeunes Pousses fund that helps young companies to start.
Analyse ANALYSE YOUR ECOSYSTEM TO IDENTIFY THE ENGAGING INSIGHT
ANALYSE YOUR ECOSYSTEM TO IDENTIFY THE ENGAGING INSIGHT # INSIGHT ONLINE PRESENCE AUDITING E-REPUTATION AUDITING Listen to the social network to analyze the reputation of your brand Audit your digital galaxy to recommend optimizations INFLUENCE TRACKING STRATEGIC OPINION PLANNING Understand your market infmuence route to optimize the spread Defjne how awareness is build in your market of your messages: to incorporate your brand and its stakeholders • What are the media / infmuential networks? • Who are the infmuencers? REAL-TIME MONITORING • What are the places where the infmuence is created? AND IDENTIFICATION OF WEAK SIGNALS Constantly monitor the reputation of your brand, products / services INSPIRATION MONITORING AND OPPORTUNITY STUDIES and its leaders to identify weak signals and prevent future crises Implement relevant international monitoring to detect new emerging trends in the market MEDIA MONITORS AND BALANCE OF THE MEDIA COVERAGE Setting a sharp media monitoring so that you are always informed of what is said about you, your competitors and your market
Brand Content CONTENT PRODUCERS THAT CREATE COMMITMENT
CONTENT PRODUCERS THAT CREATE COMMITMENT # CREATION VISUAL IDENTITY STORYTELLING Build the visual identity of your brand Tell the story of your brand PRINT WEB Produce documents that refmect your DNA and highlight your messages: Create content that is relevant to the digital ecosystem, editorial sites, press packs, press releases, catalogues, brochures, leafmets, event sites, blogs, Tumbl’R, computer graphics, Facebook applications, brandbooks, invitations reward social networks, newsletters... AUDIOVISUAL Corporate fjlm, product video, viral video, web series, video press pack, audio press pack... CONTENT ROOM A dedicated unit composed of a Art Directors, Graphics Designers and Community Managers, able to produce content as real to bounce on news.
Publics Relations COMMIT AUDIENCES OF YOUR BRAND
COMMIT AUDIENCES OF YOUR BRAND # COMMITMENT MEDIA RELATIONS EVENT • Defjne the key insightd of the messaged to be conveyed • Defjning event concepts • Targeting relevant journalists • Scripting • Managing the relationship with on/offmine journalists and production companies • Operational logistics: Street Marketing, Pop-Up Store, • Design and writing press tool • Roadshows, Conventions.... • Managing media partnerships • Mediatraining INTERNAL COMMUNICATION • Organising press conferences, one-to-one, pop-up store, showroom media... • Internal communications consulting • Roll-Out SOCIAL MEDIA • Production tools: internal magazine, newsletter, social business... • Community Management • Management of social networks CRISIS MANAGEMENT (Facebook, Twitter, Vine, Instagram, Google+, Vimeo, Youtube, Snapchat...) • Identifjcation of sensitive topics • Setting up FacebookAds, Twitter Ads, InstagramAds... • Setting monitoring tools • Defjnition of a crisis management type process INFLUENCERS RELATIONS • Integration of the crisis unit • Identifying Infmuencers • Relationship Management • Content co-production • Native Advertising • Group Focus • Infmuencers events
Measure MEASURE THE COMMITMENT OF OUR CAMPAIGNS
MEASURE THE COMMITMENT OF OUR CAMPAIGNS # ROI QUANTITATIVE ANALYSIS QUALITATIVE ANALYSIS Advertising value equivalency, total audience, impact on each public, message mention rate, Tone of media coverage or conversations, gap between desired image and perceived image, number of visitors, conversation volume, number of fans, engagement rate, analysis of mentionned messages, analysis of presence vs competitors’ presence, number of followers, viralization rate. brand equity, group focus.
WE CREATE COMMITMENT FOR THESE BRANDS
Areas of expertise
Corporate @Business_Monet A team of consultants expert in corporate and B2B topics: business strategy, business model presentation, leadership development, promoting areas catchment. Many business challenges that PR contribute to fuel by conveying company’s messages in major national business media, as in key specialized media titles. Without forgetting to involve individually referrers infmuencers on Twitter and LinkedIn, favorite social networks of economic decision-maker.
Food @Food_Monet The Foodtech dynamism, the chiefs starifjcation, the #foodporn boom, the products testing, the food scandals, the increased of brands transparency... as many challenges or opportunities where the codes must be controlled to emerge in the world of high consumption, gastronomy and eating well. When everyone can become food critic, how to control, analyze and amplify these data fmows that will create commitment of a consum-actor always more demanding.
Lifestyle @Lifestyle_Monet More than ever alive and moving in a context of major changes geo-economic and technological, the Lifestyle embodies a certain mode of life, a way of thinking, eating, dressing, entertaining and communicating. It’s a real worldwide social Lab. The digital revolution, the emergence of new educated and demanding public and the acceleration of tourist fmows are pushing brands to rethink their offers, they share and write their story in real time. This is deep and meaningful phenomena that have to be explored in each of your speeches.
Kids @Child_Monet The emergence of digital mom, the prescriber role of the child king, changing patterns of family’s consumption... are just some of the challenges that children’s world are facing with. In a context where parental press is going through tremendous changes and must face the emergence of massive digital media, social networks and their tools. Getting visibility for a brand, a product or a service in a such environment call for an innovative communication to be in relation with infmuencers and to a strong expertise to detect and elucidate markets trends and to have link with the best experts (paediatrician, nutritionists, child care worker…). A mutual sharing of knowledge and skills that makes this areas a center of transversal expertise dedicated to children.
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