ENGAGING CONSUMERS THROUGH MOBILE GAMING
Mobile is fast becoming the consumers 1 st screen Brands want an app presence on mobile which engages and connects with consumers Consumers want engaging and rewarding app experiences which they value and retain At Proelios, we create high quality mobile gaming apps to entertain, engage and connect consumers to brands
Our background is in commercial mobile game development The Proelios partners have over 30 years of AAA videogame experience and over 200,000,000 mobile game downloads to date PROELIOS - WHO WE ARE
Mobile gaming is the most popular consumer activity on smart devices globally with 32% of time spent playing games †
Mobile gaming is massive and growing at an exponential rate parallel with smart device adoption By 2017, the global mobile gaming market will be worth an estimated $40.9Bn (up from $17.5Bn in 2013 *) and will account for over a third of the total $102.5Bn global videogames market ** Beyond 2017, the global videogames market is on course to overtake the global movie industry (c.$100Bn+ in 2017 ¤ ) and the global music industry (c.$20Bn+ in 2017 ¤ ) combined
Every single demographic plays mobile games ‡ and in turn, gaming delivers greater brand engagement than any other digital medium
We develop mobile brand games as direct marketing channels, delivering engaging and entertaining experiences which inform, reward and connect consumers to brands
Fanta Fruit Slam delivered over 250,000 new Fanta Facebook followers in its first 3 months
Our Sports Car Challenge series for Volkswagen Group China delivered over 66,000,000 virtual test drives from 22,000,000+ downloads… …and 170,000+ VW dealership enquires & test drives 1,203,000 mins (or 2,306 years) of VW brand engagement 4.4m+ unique website visits, 12m+ in-game car photos shared 17.8m+ views of in-game car data, 4 international marketing awards ¥ and with over 4,000 downloads every day globally, averages 85,000 DAUs
Sports Car Challenge 2 delivered 25,000+ VW dealership enquires in its first 10 weeks online During a CRM trial between September to November 2014 both games generated 9,000+ enquires & 339 qualified sales leads across China, Hong Kong and Taiwan
• Globally, mobile gaming is the most popular activity on smart devices • Proelios (Pro-eli-os) is a brand gaming agency focused on connecting consumers to brands through high quality mobile gaming apps • Proelios was launched in 2013 by the founders of Fishlabs Entertainment GmbH, a global Top 20 videogame development studio • With a commercial gaming approach and development, we maintain an app presence on consumer’s smart devices for 6 months+ and secure on average 3,000,000+ hours of brand connection and engagement • Through our mobile games, brands can engage, inform, educate, measure and connect with consumers for months or even years – it’s communication through play • Our gaming apps are data measurable against client objectives and KPIs. We analyse demographic, behavioural, locational and purchasing patterns of every single player globally to provide our clients consumer insight and a precise ROI • Connecting to consumers of particular age groups and demographics is achieved through specific game design, features and game-play mechanics • Discoverability of each gaming app is paramount, so in addition to developing our clients mobile brand games we devise and implement promotional campaigns • Mobile games have global reach – a single game can be localised for language and cultural nuances and used across multiple territories • To date, our mobile brand games have delivered over 100,000,000 downloads and 22,000,000+ hours of brand engagement for our clients But ultimately, what makes a successful & engaging mobile brand gaming experience?
The game must be high quality Must be easy to access – four clicks maximum to begin playing The player must be rewarded within the first 30 seconds Easy to learn, hard to master Thank you for your engagement
www.proelios.com Contact Kristien Wendt - Partner & Head of Client Services kristien.wendt@proelios.com Main +44 (0)1376 322621 Mobile +44 (0)7876 252811 www.twitter.com/Proelios www.linkedin.com/company/proelios-brand-gaming
APPENDIX Data links Slide 4 † http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Web-Just-Lives-in-It Slide 5 * http://www.newzoo.com/insights/global-mobile-games-revenues-top-25-billion-2014/ Slide 5** http://www.newzoo.com/insights/global-games-market-will-reach-102-9-billion-2017-2/ Slide 5 ¤ http://www.pwc.com/gx/en/global-entertainment-media-outlook/segment-insights/index.jhtml Slide 6 ‡ http://www.proelios.com/mobile-gaming-appeals-to-everyone-report/ Awards Mobile Excellence Awards 2012 Best Entertainment Related Marketing Campaign - Sports Car Challenge ¥ Digital Communication Awards 2012 Best Corporate Game - Sports Car Challenge ¥ Best Marketing Innovation Award ¥ Global Innovation Annual awards 2012 Auto Motorsport awards 2012 Best New Media Innovation of the Year ¥ German Game Developer Awards 2011 Best Studio - Fishlabs Entertainment GmbH German Video Game Awards 2011 Best Mobile Game - Galaxy on Fire 2 7th International Mobile Gaming Awards Best Sport Game & Operator's Choice for Snowboard Hero German Game Developer Awards 2007 Best German Mobile Game for Blades & Magic
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