The PEOPLE Side of Sustainability: A Behavior-Based Approach to Green Building Rosa Y . Ortiz, AICP LEED AP Enterprise Community Partners - Chicago
Environment stewardship, Economic resiliency, Equity Resident Engagement helps to: Support healthy living Lower utility and maintenance costs Nurture a sense of community Maximize the environmental benefits
Take-away Opportunities from this Presentation Solid understanding of a particular energy project, an energy reduction competition based on behavior changes Understand the driving interests for elderly populations and families specific to energy Opportunities to replicate this initiative and addition resource for energy efficient projects
The Chicago Neighborhood Energy Challenge Sponsor: City of Chicago Team members: Affordable Community Energy, Clique Studios, Delta Institute, Enterprise Community Partners, Hispanic Housing Development Corporation and The University of Chicago
Timeframe: Program Evaluation Implementation Design Discovery Evaluation 6 mo. 12 mo. 12 mo. Competition
Collaborative Structure Prop. Management Motivation Resident Participation Participation Leadership Leadership Behavioral Changes Energy Reduction Replicable model Support Team Website Workshops Energy Tracking Incentives
Pilot Program +750 Residents 14 Buildings 503 Units 7 Properties 4 Senior and 4 Multi-family properties Senior Multi-family No. of Units Buena Vista 1 36 Diversey Square Apts. 1 1 196 Jorge Hernandez 1 54 Las Moradas 1 80 North and Tallman I 1 54 North and Tallman II 1 24 Teresa Roldan Apartments 1 59 Participants Individuals, Couples, Couples with Children, Seniors
The Buildings Buena Vista Diversey Square Jorge Hernandez Las Moradas Pre WWI Pre WWI Pre WWI 1983 North and Talman I North and Talman II Teresa Roldan Apartments 2007 Rehab 2007 2004
Engagement Achievements 36 workshops + Kick-off event Attendance total= 613 people Reached 50% participation rate of total units in program Designed and built an interactive website!
CNEC Individual Rankings Individual Reduction Rates Range from 40-70% Las Moradas Apts. Jorge Hernandez, Apts.
CNEC The Data 7 of 7 Properties experienced reductions in Water 6 of 7 Properties experienced reductions in Electricity The savings for the 7 properties during the 6 months = + $22,000
AVERAGE PRICES elec gas water CNEC $ 0.12 $ 1.00 $ 3.17 The Data UNITS (kWh) (therm) (Thousand gal) Cumulative % Reduction Total Quantity Reduction Total Dollar Reduction (adj.) ID Building elec gas water elec gas water elec gas water 1 jorge -8% -14% -67% -8577.73 -4709.69 -1231 $ (1,013.76) $ (4,719.03) $ (3,898.17) 2 moradas -1% 15% -49% -7172.11 5762.96 -680 $ (847.64) $ 5,774.40 $ (2,153.33) 3 teresa -14% -5% -17% -65076.9 -1545.81 -83 $ (7,691.15) $ (1,548.88) $ (262.83) 4 buena -4% -9% -45% -5794.22 -1910.98 -338 $ (684.79) $ (1,914.77) $ (1,070.33) 5 diversey -6% 943% -41% -31652.8 78067 -2057 $ (3,740.90) $ 78,221.88 $ (6,513.83) 6 ntelderly -16% -7% -34% -38563 -1450.42 -251 $ (4,557.59) $ (1,453.30) $ (794.83) 7 ntfamily 19% 2% -38% 43003.8 174.564 -202 $ 5,082.43 $ 174.91 $ (639.67)
End of the Competition Survey 92% of the respondents agreed that everyone can make a difference when it comes to saving energy and water. 84% of respondents agreed that saving energy and water is important for them, their families and the environment. 81 % stated they actively participated in energy saving activities during the competition 96% committed to continue to take actions to save energy and water after the competition
Lessons Learned Regarding Engagement and Interests Related to Energy
Elderly Family • Well being of their • Well being of their Focus grandchildren children • Ability to connect with • Health benefits • Image resource conservation • Comfort concepts because of their • Economic constraints upbringing • Economic constraints • Gathering / connecting • Take home activities Activities • Some gathering with others • Parties • Child friendly meetings • Games • Recognition • Recognition • Font size • Practical Special needs • Literacy rates • Short • Primary language • Child led activities • Cheat sheets • Cheat sheets
The elderly population’s perceptions regarding the environment were mainly characterized by joy, pleasure and connectivity.
For families, their perceptions regarding the environment surrounded themes of health, pride, and quality of life.
Best Practices for Engagement Engage and empower people as individuals and as a group, specially staff Provide ways for people to share their own experiences, tips and interests Be flexible: adapt and re-plan as Children from Abode Communities’ needed Ivy Terrace clean up a local watershed. Set goals and celebrate success
Opportunities to Replicate and Additional Resources
1. Organize or Scale as needed: building, neighborhood, municipality 2. Provide incentives: Competition structure ($500 - $1,000) 3. Make it FUN – pot luck, raffles – movie tickets, gift cards can go a long way 2. Be thoughtful of the length of the program to maximize engagement 3. Make it easy to integrate into established systems 4. Use the right tools - font / literacy levels / language 5. Repeat – whole program, or partial, annual events- earth day, or periodic week long activities
Additional Resident Engagement Resources
Additional Engagement Resources Green Communities Certification Green Charrettes + Grants
Additional Resources For more information, see: www.EnterpriseCommunity.org/greenresources
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