the North Adrian Mills, Adrian Mills, BBC North General Manager, - PowerPoint PPT Presentation

Building the BBC in Building a BBC for the future the North Adrian Mills, Adrian Mills, BBC North General Manager, BBC North Bondholder Breakfast, Hull Southampton Solent University October 2016 September 2013

BBC in the North of England Marketing Audiences Communications 2

BBC North – Objectives • Better serving audiences in the North of England • Deliver a “creative dividend” to the BBC • Deliver benefits to the region • Realise financial benefits for the BBC 10

The audience challenge The BBC underperforms in the North Reach Scotland 5m Share Approval Investment North 16m Northern Ireland 2m Midlands 13m Wales 3m London 11m South 11m

The digital challenge

The building challenge 1934 2012 1960 Broadcasting House Television Centre MediaCityUK 6

MediaCityUK - designed to inspire 7 6

Buildings designed to inspire 8 6

Buildings designed to inspire 9 6

State of the art technology 10 7

State of the art technology 11 7

State of the art technology 12 7

New ways of working • • • Free desk Fixed desk Open plan • • • Laptop Tower computer No offices/owned space • • • Screen, keyboard & Fixed phone Wireless • mouse Clear desk policy • • Mobile phone 75% reduction in storage • 94 collaboration areas • 42 meeting rooms 13

Talent and Recruitment 55% in-scope staff said “yes ” 48% 52% from from North rest of West UK 2011 The BBC’s biggest ever migration - 800 new staff recruited in one year Building a workforce for the future – diverse, representative, able to adapt to work with new technologies, fit our culture & values 14 14

BBC Values TRUST is the foundation of the BBC; we are independent, impartial and honest AUDIENCES are at the heart of everything we do We take pride in delivering QUALITY and value for money CREATIVITY is the lifeblood of our organisation We RESPECT each other and celebrate our diversity so everyone can give their best We are one BBC; great things happen when we WORK TOGETHER 15 15

BBC North aspirations BBC North aspires to be... Recognised for Highly A centre for EFFICIENT, HIGH CONNECTED to FLEXIBLE & CREATIVE EFFECTIVE & PERFORMANCE our audiences COLLABORATIVE EXCELLENCE in SUSTAINABLE teams & & externally the North culture ...pioneering on behalf of UK audiences and as a pilot for rest of BBC 16 16

graphic designer researcher sound recordist personal assistant producer prop buyer video editor web teacher security guard secretary developer dubbing mixer vision mixer location director lighting director press officer caterer make-up artist celebrity lawyer accountant hair stylist writer engineer costume designer commissioner director driver electrician technician special effects designer stunt coordinator runner compose photographer journalist musician r executive producer project manager script editor set designer safety officer psychologist scheduler publicist medic camera operator animal handler Software engineer housekeepe r

Trainee Schemes • Journalism • Production • Broadcast Engineering • Digital Media (Software Development) • Legal • UX Design • R& D

Apprenticeships • Production • Engineering • Broadcast Operator • Digital Journalism • Digital Software • Legal

Young Ambassadors • Three month paid role, open to local 16-20 year olds with or without level 2 qualifications Work Experience • 1,000 work experience opportunities every year, mostly for those over 18 Disability • 10% per cent of places on all schemes now ring-fenced for people with disabilities

New culture - staff engagement Career Me Creative Me Social Me • Inductions • Audience insights A range of activity • Mentoring • City insight days clubs, led by staff • Job shadowing • Stepping Out - eg music, sports, • Leadership training • Master classes learning a language, • Hot Shoes • Creative brainstorms beer & pub club • Production skills training 14

Successes and challenges BBC North culture is different, tangible – creative, collaborative, audience-focussed New drama, comedy, documentary, lifestyle lead to reduction in North television share gap Fall in North radio share gap Over 200,000 attended an event or watched a show at MediaCityUK; over 700,000 attended one of our broadcast events across the region Gross Value Added attributable to the BBC in the North (expenditure £203m/GVA £391m) increased by 19% between 2009/10 and 2011/12 Sustaining levels of network activity Hiring and retaining highly skilled digital talent 22 15 22