Storytelling for Sustainability From the GMMB Team
We’ve come a long way
Now, let’s help sustain our efforts Kids need 60 Kids need 60 minutes of play each minutes of play each day. Make sure your day. Check out the kids get outside new park equipment today! Healthy Schools Healthy Communities brought to Willow Springs.
Now, let’s help sustain our efforts Kids need 60 Kids need 60 minutes of play each minutes of play each day. Make sure your day. Check out the kids get outside new park equipment today! Healthy Schools Healthy Communities brought to Willow Springs.
Now, let’s help sustain our efforts Kids need 60 Kids need 60 minutes of play each minutes of play each day. Make sure your day. Check out the kids get outside new park equipment today! Healthy Schools Healthy Communities brought to Willow Springs.
How can you connect the dots between health tips and policy or environmental changes in your community?
Communications as a Sustainability Tool • Maintaining a drumbeat of positive changes • Recognizing partners contributing to efforts • Empowering champions and committee members to tell your story • Targeting new partners and funders
Maintaining a drumbeat Connect the dots between change people can see and HSHC “Our kids need fun and safe spaces to get active! With the HSHC grant, we’ve been able to build a new playground in Weaubleau .”
Maintaining a drumbeat Show how HSHC is making a difference in people’s lives “In Ferguson, families have more access to fresh fruits and veggies with “Fresh Fridays”…a moving farmer’s market that makes it easy to eat healthy!”
Maintaining a drumbeat Vary your voices and engage partners and stakeholders in telling your story "I believe everyone should have access to fresh food," Davis said. "Anybody that has an EBT card can come shop with us.“ Chelsea Davis, owner, Root Cellar grocery store in Jefferson City
Recognizing partners Who comes to mind when you think about community members or organizations who have contributed to your efforts?
Recognizing partners Figure out the type of recognition that would benefit them! • Letter of recognition by Mayor • Media attention • Quote/photo in newspaper • Participation in radio interview • Honor at an event • Invite to ribbon cutting
Empowering others • Pass along skills you’ve learned and are using • Work with champions and committee members to take on a specific effort or lead a meeting on their own • Give them “bite - size” communications projects so they can start to feel more ownership • Bring a champion or other partner to a presentation you are giving
Targeting new partners and funders How can communications play a role? • How you talk about HSHC and your mission in applications • Securing leaders in your community to support your fundraising efforts • Photos! Painting a picture of what success looks like in your community
Let’s build a story together!
Sharing your story Who is telling your story? • What policy/environmental change do you want to tell your community about? • Who was involved in making that change happen? • What do you expect to happen as a result of that change? • Why is it important that someone support this change? What can they do? • Who is the best person to tell this story?
Questions?
We’re Here to Help! Angela Landers Melissa Morales angela.landers@gmmb.com melissa.morales@gmmb.com St. Louis County Texas/Howell County St. Louis City Dent County Dunklin County Douglas County Pemiscot County Hickory County Barry County Miller/Morgan/Cole County Randolph County Sullivan County
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