SUSTAINABILITY / RFM PROGRAM UPDATE Susan Marks Sustainability / Certification Advisor 1
Working Across Programs Domestic Sustainability Technical International Program RFM Certification Program Communications
Sustainability is a Journey……
It’s a Long Journey…… 4
What Is Sustainability? What Is Seafood Sustainability?
The Definition of Sustainable Seafood is Expanding Good for You Good for the Planet • • Nutritional benefits Premium quality • • Premium quality Better for the environment • • Great source of protein Pure product from pristine environment Together, these attributes are defining a new type of sustainability that resonates with consumers.
The Next Wave - Social Responsibility Tools are being developed by NGOs 8
Social Responsibility in Alaska 9
Alaska’s Sustainability Tenets Fisheries Social Management Responsibility Alaska Sustainable Fisheries Families & Certification Communities Full Utilization
SUSTAINABILITY OUTREACH & COLLABORATION 11
FMI Panel @ SENA 2019 New Wild AK Pollock will launch in Kroger and Walmart! 12
CAP Meeting / Sitka 9 members / 6 countries Social Responsibility / transparency Continue to focus on AK Sustainability tenets 13
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Monterey Bay Aquarium Working Group New Web Page coming soon! Template Letter Created for Industry 17
In Summary & What’s Next? Social New Materials Focus on AK Story Responsibility • Streamlined • Many definitions of • Is the next wave of Materials ‘Seafood sustainability Sustainability’ • Video in 2020 • Important for • Alaska will focus on Alaska to have a telling our unique • Website will seat & voice at the story provide detailed table information – • Alaska fisheries are including MBAQ sustainable! clarification 18
RFM PROGRAM UPDATES 19
New RFM Logo! Current Logo Trademark Registered in multiple languages NO logo license fees! Available immediately 20
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Soft Launch @ Japan Seafood & Technology Expo 22
Busy in Japan! Tokyo Sustainable Seafood 7&I Holding ‘Green’ Tokyo University Workshop Symposium Workshop Organized by • Education for NGO Seafood • Japan retailers & Legacy seafood industry 4 th year / 850 • Attendees CSR Team Presentation on • • RFM Certification Increased to two Trade Media • • day show for 2019 23
RFM in Spain! New RFM Booth @ Conxemar 24
OTHER RFM NEWS 25
Completed public consultation MOCA – Monitoring of Continuous Alignment Completed August 2019 Alaska RFM continues to meet all GSSI requirements
What’s Next for GSSI?
What’s Next for GSSI?
Global Presence for RFM
In Summary Global New Logo Transition Collaboration • Available to CoC • Fall 2020 = • Shared CoC Holders predicted timeline • Emphasize • Can be used • GSSI Recognition importance of immediately! will remain ‘Choice in Certification’ • No logo License • A relationship with fees ASMI will continue • Will strengthen a global presence for RFM 31
RFM E-Blasts 32
THANK YOU 33
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