Strategic Enrollment Management Plan Kickoff September 18, 2019
National Enrollment Trend FALL 2011 TO FALL 2018 – ALL INSTITUTIONS COMBINED 20,500,000 20,000,000 19,500,000 19,000,000 18,500,000 - 9.2% 18,000,000 17,500,000 2011 2012 2013 2014 2015 2016 2017 2018 Source: National Student Clearinghouse Research Center, 2 Current Term Enrollment Reports
Missouri Enrollment Trend FALL 2011 TO FALL 2018 – ALL INSTITUTIONS COMBINED 400000 390000 380000 370000 360000 350000 - 11.3% 340000 2011 2012 2013 2014 2015 2016 2017 2018 Source: Missouri Department of Higher Education, Enrollment Reports for 3 Missouri Public & Comprehensive Independent Institutions
UM-Columbia Enrollment FALL 2011 TO FALL 2018 36000 35000 34000 33000 - 15.7% 32000 31000 30000 - 11.7% 29000 2011 2012 2013 2014 2015 2016 2017 2018 Enrollment 4
OTC Enrollment Trend FALL 2014 TO FALL 2018 15500 15000 14500 14000 13500 13000 12500 -19.5% 12000 11500 2011 2012 2013 2014 2015 2016 2017 2018 5
Reasons for Declining Enrollment •Earlier graduation •Fewer high school graduates •Fewer transfer students (declining community college enrollment) •Declining international enrollment •Full employment •Increased competition 6
MSU Enrollment Trend FALL 2011 TO FALL 2018 27,000 +14.5% 26,000 25,000 +17.2% 24,000 23,000 22,000 21,000 20,000 2011 2012 2013 2014 2015 2016 2017 2018 System Springfield 7
MSU Enrollment Trend FALL 1995 TO FALL 2018 27,000 +50.1% 25,000 +48.1% 23,000 21,000 19,000 17,000 15,000 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 System Springfield 8
A Moment of Positive Reflection Missouri State: •Is the only Missouri public institutions that grew each of the past five years •Had the largest enrollment increase during that five year period •Enrolls more students from Missouri than any other institution •Grew 20 of the last 22 years 9
Total Enrollment 26,216 26,182 27,000 26,000 26,001 26,000 24,735 24,489 24,390 24,350 24,116 24,126 25,000 23,838 24,000 23,071 22,866 22,834 22,385 23,000 21,798 22,000 21,059 20,802 21,000 20,000 2011 2012 2013 2014 2015 2016 2017 2018 2019 System Springfield 10
Undergraduate Enrollment Fall Fall Fall Fall Fall Fall Fall 2019 2014 2015 2016 2017 2018 2019 projected First-time new in college 2,801 3,178 3,126 3,183 3,010 2,609 2,589 Transfer 1,749 1,672 1,782 1,664 1,543 1,435 1,327 Readmit 283 290 310 284 253 247 253 Continuing 11,538 11,693 12,317 12,528 12,446 11,914 11,911 Total 16,371 16,833 17,535 17,659 17,252 16,205 16,080 11
Graduate Student Enrollment 3,815 3900 3800 3,709 3700 3600 3,505 3,434 3,420 3500 3,377 3,334 3400 3,295 3300 3,170 3200 3100 3000 2011 2012 2013 2014 2015 2016 2017 2018 2019 12
International Enrollment 1,750 1,673 1,672 1,700 1,621 1,618 1,650 1,600 1,526 1,526 1,550 1,467 1,500 1,426 1,450 1,400 1,304 1,350 1,300 1,250 2011 2012 2013 2014 2015 2016 2017 2018 2019 13
Dual Credit Enrollment 3,456 3,600 3,400 3,200 2,929 2,810 3,000 2,782 2,800 2,600 2,400 2,151 2,134 2,015 2,200 1,918 2,000 1,768 1,800 1,600 2011 2012 2013 2014 2015 2016 2017 2018 2019 14
Projected Fall 2020 Undergraduate Enrollment 2018 2019 2020 Change over actual actual projected projected 2019 First-time new in college 3,010 2,609 2,609 0 Transfer 1,543 1,435 1,435 0 Readmit 253 247 247 0 Continuing 12,446 11,914 11,080 -834 Total 17,252 16,205 15,371 -834 Fiscal Impact >$5 million 15
First to Second Year Retention Rate FA13 to FA14 FA14 to FA15 FA15 to FA16 FA16 to FA17 FA17 to FA18 FA18 to FA19 75% 78% 79% 77% 78% 78% 16
Short-Term Action Items • Restructure scholarships • Waive application fee • Improve technology used to recruit and retain • Expand dual credit students • Promote certificates • Website and social media • Digital marketing • Leverage Fast Track • Streamline application process • Texting platform • Revise marketing and recruitment strategies • Campus virtual tour • CRM system • College plans and initiatives 17
Strategic Enrollment Management Goals •Stabilize enrollment in the short-term •Grow enrollment in targeted areas •Improve retention •Facilitate successful degree and credential completion •Broaden access to underserved populations •Identify new and emerging academic programing that meets student and workforce demands 18
Strategic Enrollment Management Goals •Equip students for successful career outcomes •Employ actions and modify processes that eliminate barriers that impair student success. •Raise the profile of the University •Develop a culture of enrollment growth among faculty, staff, and students 19
“Campus leaders cannot change the wind direction, but they can trim the institutional sails. For too long, the admissions dean or enrollment manager had the lone hand on the tuition- revenue tiller. Now, it’s all hands (campus leadership, faculty, staff, trustees, etc.) on deck, pulling the tactical lines in a coordinated, strategic fashion.” The Great Enrollment Crash. (2019, September 6). Chronicle of Higher Education 20
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