Strategic Enrollment Management Retreat (with notes) January 31, - PowerPoint PPT Presentation

Strategic Enrollment Management Retreat (with notes) January 31, 2020

What is Strategic Enrollment Management? Strategic Enrollment Management (SEM) focuses on maximizing the probability that each student is able to achieve their educational goal(s) at Cañada within two years by:  Creating and publicizing clear degree and certificate programs that remove barriers to completion in two years  Creating and managing a course schedule focused on student completion in two years  Aligning and sustaining pro-active student support services with programs of study to ensure effective and timely student enrollment, retention, persistence and completion.  Aligning marketing, messaging and outreach with our programs, schedule, and supportive services and programs

Desired Outcomes from the Retreat • Deepen our shared understanding of Cañada’s enrollment trends and challenges. • Articulate a shared vision for Cañada’s future enrollment. • Leverage diverse perspectives to refine and affirm the College’s emerging Strategic Enrollment Management Strategies.

8 students, on average, complete an Associate Degree within two years of their first term (with no incoming transfer units) 19 20 18 16 14 12 12 10 8 6 4 4 2 1 2 0 2014-15 2015-16 2016-17 2017-18 2018-19

Envision the future (see posters with individual vision statements by each of the 4 proposed SEM “pillars”)

What the data tells us

Who are our students? Pacific Islander African-American Asian Filipino Latinx White (not Latinx) 30% Multi- Unknown American Indian/Alaskan Ethnicity Native 0.0 % 20.0 % 40.0 % 60.0 % 80.0 % 100.0 %

Shifting population by age Under 18, Age 60+, 2% Age 50-59, 8% San Mateo County % growth over the 4% Age 40-49, next 30 years 7% 0-17 -10% Age 29-39, 18-26 6% 17% Age 18-22, 27-35 5% 39% 36-45 -4% 45-65 4% Age 23-28, 23% 65 and over 78% Source: CA Department of Finance

Who are our students? 43% are Low Income 57% 48% are First Generation 52% College Students

Cañada Survey Respondents: How Many Hours do CAN Students Working for Pay? 40% 35% 35% 58% of students work 30% 29% 30% more than 11 hours per week 24% 25% 22% 19% 19% 20% 18% 16% 15% 14% 15% 12% 10% 8% 10% 8% 8% 7% 6% 5% 0% None 1-5 hours 6-10 hours 11-20 hours 21-30 hours More than 30 hours 2015 Survey Respondents 2019 Survey Respondents Medium-sized colleges

Where do we see disproportionate impact? African American Latinx Online course success Pacific Islander Low income Completion of transfer level English and math Latina (female) Latino (male) Completion of degree or certificate Filipina (female) Latinx (male and female) Transfer African American (female) Low income (female)

Enrollment Trends

Cañada: FTES declining faster than headcount 14000 45% 40% 12000 35% 10000 30% 8000 25% 20% 6000 15% 4000 10% 2000 5% 0 0% Headcount FTES as % of Headcount

One Full-time Equivalent Student… # of students needed to equal one full-time student 12 10 8 6 4 2 0 24 or more 12 to 23.5 6.5 to 11.5 3 to 6 3 or fewer Units taken per academic year

5-year trend in enrollment by unit load # of students needed to equal one full-time student 12 10 8 7% 6 7% 4 -2% -6% -18% 2 -16% 0 24 or more 12 to 23.5 6.5 to 11.5 3 to 6 3 or fewer

FTES as a % of Headcount 55% 50% 45% 40% 35% 30% 25% 20% Cañada Skyline San Mateo

CSM and Skyline have a lot more FTES Proportional Headcount and FTES 2.5 1.9 1.9 1.9 1.9 1.9 1.9 Multiple of Canada Value 1.8 2.0 1.7 1.7 1.7 1.5 1.5 1.4 1.4 1.4 1.4 1.5 1.4 1.3 1.3 1.3 1.0 0.5 0.0 CSM CSM CSM CSM CSM SKY SKY SKY SKY SKY 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 Headcount FTES

Cañada is getting smaller faster…. 5-year % change (2013-14 and 2018-19) Enrollment Management Metric CAN SKY CSM Total students (unique headcount) -5% -12% -8% Faculty Load -5% -4% -6% Average units attempted per student per year -6% -2% +1% Full Time Equivalent Faculty (FTEF) -12% -10% -6% Full Time Equivalent Students (FTES) -16% -14% -11% Number of course sections -20% -12% -9%

Average units attempted (by “home” campus) 9.0 8.3 8.2 8.3 8.3 8.2 8.2 8.2 8.2 8.2 8.1 8.1 8.0 8.0 7.3 7.2 7.2 7.2 7.1 7.1 7.0 6.0 5.0 4.0 3.0 2.0 Fall 2014 Fall 2015 Fall 2016 Fall 2017 Fall 2018 Fall 2019 Skyline Cañada CSM

Fewer of our students are CAN “home campus” 100% 90% 88% 88% 87% 85% 90% 83% 82% 80% 79% 77% 75% 80% 70% 60% 50% 40% 30% 14% 20% 14% 13% 12% 10% 10% 9% 8% 8% 8% 6% 10% 11% 9% 8% 8% 8% 0% 7% 6% 5% 5% 4% 3% Fall 2009 Fall 2010 Fall 2011 Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016 Fall 2017 Fall 2018 Fall 2019 % SKY % Home Campus % CSM

What are CSM and SKY students taking at CAN? Units % of Units Online 75% 8.0 80.0% 7.3 7.2 7.2 7.2 7.1 7.1 70% 67% Proportion of Units Taken Online 70.0% 7.0 63% Average Units Taken At Canada 60% 60% 60.0% 6.0 50% 49% 50.0% 43% 5.0 40% 4.0 3.9 3.9 40.0% 35% 3.7 3.7 33% 4.0 3.5 30.0% 3.7 3.6 3.0 3.5 3.5 3.3 3.4 19% 17% 20.0% 13% 11% 2.0 10% 9% 10.0% 1.0 0.0% 0.0 Fall Fall Fall Fall Fall Fall Fall 2014Fall 2015Fall 2016Fall 2017Fall 2018Fall 2019 2014 2015 2016 2017 2018 2019 SKY CAN CSM SKY CAN CSM

Enrollments are declining and shifting online 40000 35000 1323 1152 2081 4388 1997 5614 30000 1991 6221 1768 6968 25000 7916 9033 20000 15000 29543 27523 25482 23322 10000 20287 18339 5000 0 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 Face to Face Online Hybrid (Web Assisted)

Online enrollment trends 120% 100% 3% 4% 6% 6% 7% 6% 12% 16% 18% 22% 80% 26% 31% 60% 84% 40% 80% 75% 72% 67% 63% 20% 0% 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 Face to Face Online Hybrid (Web Assisted)

As we move sections online, we serve fewer home campus students % of CSM and SKY Enrollments 35.0% 30.8% 29.6% 29.5% 28.2% 30.0% Proportion of Enrollments 25.2% 24.5% 23.6% 23.4% Online 25.0% 19.3% 20.0% 15.0% 8.0% 7.6% 10.0% 7.0% 6.3% 5.6% 4.9% 4.8% 4.6% 4.5% 5.0% Face to Face 0.0% 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 Online Non-Online

% of Enrollments Online 35.0% 31.0% 30.0% Percent of Enrollments Online 26.2% 25.0% 21.6% 21.0% 18.4% 17.9% 20.0% 16.4% 15.3% 15.0% 12.4% 10.0% 12.3% 11.1% 10.1% 5.0% 0.0% 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 SKY CAN CSM

% of Course Sections Online 25.0% 22.3% 19.8% Percent of Sections Online 20.0% 15.3% 15.2% 15.0% 13.1% 12.6% 12.4% 11.0% 9.0% 8.8% 8.8% 10.0% 8.1% 7.4% 7.2% 7.1% 5.0% 0.0% 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 SKY CAN CSM

36% 6% 9% 3% 2% 32% (72%) 1% (2%) 3% (6%) 8% ( 19%)

Sequoia Union HSD only 350 70% 65% 63% 61% 300 60% 53% 250 50% 200 40% 150 30% 100 20% 50 10% 195 220 164 311 165 263 161 275 0 0% 2014 2015 2016 2017 District Takes Canada Takes % of Total

Other possible deterrents to taking more units (and completing)

MW Fall 2019 3 Unit 4 Unit 5 Unit Time 8:10 8:15 8:20 8:25 8:30 8:35 Block 1 8:40 Count: 15 8:45 Off block 8:50 1 @ 8:40 Block 1 8:55 Count: 7 Block 1 9:00 Off block Count: 3 9:05 1 @ 8:30 Off block 9:10 12 @ 9:45 1 @ 8:25 9:15 10 @ 8:30 9:20 5@ 8:35 9:25 2@ 9:00 9:30 1@ 9:35 9:35 1@ 10:10 56% of MW classes 9:40 9:45 9:50 9:55 10:00 conflict with other 10:05 10:10 10:15 Block 2 10:20 Count: 45 10:25 Block 1 classes due 10:30 10:35 10:40 10:45 10:50 to an increasing # 10:55 Block 2 11:00 Off block 11:05 7 @ 11:10 11:10 11:15 of high-unit 11:20 11:25 11:30 11:35 11:40 courses… Block 3 11:45 …and there is no Count: 35 11:50 11:55 12:00 12:05 Block 2 12:10 time for a college Count: 6 12:15 Off block 12:20 1@ 11:30 12:25 1@ 12:10 12:30 1@ 12:35 12:35 hour 12:40 12:45 12:50 12:55 13:00 Block 3 13:05 13:10 13:15 Block 4 13:20 Count: 25 13:25 13:30