Strategic Aim � Build on the success of Denver Pole. � Latest HID & LED technologies within the same housing. � Completes the Denver Elite suite of products. � Gain incremental sales with new ‘unique’ product. � Clear differential between existing products and competition.
Product Highlights � Contemporary ‘registered’ design. � PrismaLED technology. � Designed for the latest lighting technologies. � Thermal management properties ‘designed in’. � Exceptional optical performance.
Optical Performance Asymmetric Long & Narrow Long & Narrow
Optical Arrangement Mini Denver Reflector with clear glass lens. Highly reflective aluminum reflector Clear glass lens Zhaga LED modules. Highly reflective MIRO4 aluminum reflector Prismatic Glass Lens
What is Zhaga? Zhaga is a consortium, a cooperation between companies from the international lighting industry. The cooperation is governed by a consortium agreement that defines rules regarding confidentiality, intellectual property and decision making. Zhaga enables interchangeability of LED light sources made by different manufacturers. This simplifies LED applications for general lighting
Zhaga Mission LED lighting serves the lighting market by better and more efficient lighting solutions. Zhaga role: Zhaga promotes the interchangeability of LED light engines for all applications in general lighting by specifying their interfaces and enabling easy identification of Zhaga compliant products. Zhaga benefits: Stable design platforms for luminaire makers. Future proof light engines which can be second sourced and upgraded. Zhaga market impact: Zhaga creates market confidence in LED lighting solutions which stimulates the growth of the application of LEDs.
Benefits of Zhaga Interchangeability of LED light sources increases confidence in LED lighting solutions because it makes the availability of standard future ‐ proof components more certain throughout the supply chain. LED light sources are future ‐ proof because they can be purchased from more than one source. They are future ‐ proof because Zhaga modular LED light sources are upgradeable allowing end ‐ user to take advantage of future improvements in LED technology
Characteristics 1 ‐ Marine grade die cast aluminium body and canopy ensure a robust and non ‐ corrosive luminaire design. 2 ‐ One piece silicon gasket ensuring a minimum IP65 seal. 3 ‐ Prismatic glass lens with Zhaga LED modules combine to deliver PrismaLED technology. 4 ‐ Single tool less latch entry to the luminaire during installation and maintenance
Thermal Management 1 ‐ Integrally cast thermal fins on luminiare design to aid thermal management via convection cooling. 2 ‐ Maintainable LED modules mounted directly to ‘finned’ top casting to allow convection & conduction cooling to extend LED life. 3 ‐ LED driver or electronic HID ballast mounted directly to casting to conduct heat away from key components, run cool and extend life. LED version delivers a complete system life of 80,000 hours (L70:B50) in 35 O C ambient 3 2
Mounting 1 ‐ Standard 60mm Ø side entry utilising bracket channel on luminaire to ensure correct mounting. 2 ‐ Pole fixing bracket assembled to luminaire for a secure seamless installation. 3 ‐ Single and twin head decorative bracket available as standard. 4 ‐ Safety wire between top and bottom casting eliminates risk of damage during maintenance and installation
Product Positioning Top Tier Modern ‘registered’ design. Latest electronic and LED technology Higher specification. Unique features & excellent optical performance. Competitively priced Entry Tier Magnetic gear (ex COSMO). Excellent optical performance. Aggressively priced.
‘Registered’ form gives designers flexibility in exterior lighting schemes with a modern style and the latest technology. ‘Securing Specification’ A fusion of contemporary Progression of existing Combines a palette of design styling and dynamic wall mounted products variables, which deliver design developed with with new technology and aesthetic appeal, quality, the latest technology. environmental issues durability and performance. taken into consideration.
Marketing Highlights all key features and benefits with illustrations. Presents the Denver Elite Family of products and a link to the animated microsite. Order code for luminaire and columns included. Copies will be automatically sent to all Sales Engineers
Marketing
Website
Sales Samples Eight sales demo samples available. These will be sent to Senior Sales Engineers and European sales Managers. Sales will be a mix of LED and LED with a Zhaga module, Philips LED module and Denver Elite Pole brochure.
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