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STEVEN J. SLESS Reverse Mortgage Division Manager Primary - PowerPoint PPT Presentation

STEVEN J. SLESS Reverse Mortgage Division Manager Primary Residential Mortgage, Inc. Mortgage Industry Veteran of 16 years Extensive track record of consumer direct marketing success Creator and presenter of the Retirement on


  1. STEVEN J. SLESS Reverse Mortgage Division Manager Primary Residential Mortgage, Inc. • Mortgage Industry Veteran of 16 years • Extensive track record of consumer direct marketing success • Creator and presenter of the Retirement on Your Terms, Straight Talk, Real Solutions Seminar Series • Go-to Reverse Expert for various media outlets His career has been defined by a commitment to personal and professional growth and he’s always happy to guide others in their personal journey. NMLS 298581 | PRMI NMLS 3094

  2. BECOME THE WINNING WINNING CHOICE HOW TO CAPTIVATE, CULTIVATE & CONVERT NMLS 298581

  3. WINNIN WINNING

  4. WINNIN WINNING

  5. THE DIFFERENCE BETWEEN WINNING AND LOSING IS PRACTICALLY ZERO

  6. WINNERS HAVE A VITAL EDGE CAPTIVATE CULTIVATE CONVERT

  7. WHY MOST MARKETING EFFORTS DON’T SEEM TO WORK 5% Ready to Buy Now 45% Ready to Buy in the Next 6-18 Months 50% Will Never Buy

  8. HOW DO WE MARKET? Boring “Nurture Campaigns” Don’t Work

  9. INTENT-BASED MARKETING. YOUR PERSONAL BRAND. Provides value to Builds rapport, Directs the Demonstrates the customer trust and likability message to what that you are the upfront the customer one who can help wants and how them when they you can help are ready to act them

  10. INTENT-BASED MARKETING. YOUR PERSONAL BRAND. THE POWER OF YOUR PERSONAL BRAND WHO ARE WHAT DO YOU WHY IS IT YOU? DO? IMPORTANT?

  11. CAPTIV CAPTIVATE TE

  12. THINGS ARE CHANGING

  13. Learn to EMB EMBRA RACE CE THE C THE CHANGE HANGE and you will have the winning edge.

  14. VIDEO VIDEO, , VIDEO VIDEO, , VIDEO VIDEO

  15. ALWAYS CAPTION YOUR VIDEO 36 million There are Only 12% of Americans massive SEO video viewers suffer from benefits to use sound hearing loss captioned video

  16. OTHER TECHNOLOGIES TO CULTIVATE Zapier Chat bots CRM workflows Ringless Voicemail Scheduling apps (Acuity, Facebook Messenger Calendly, etc.)

  17. CAPTIV CAPTIVATE, TE, THE THEN CAPTURE CAPTURE

  18. OPTIMIZE YOUR WEBSITE OR LANDING PAGE

  19. WEB HOOKS AND CONVERSION FUNNELS

  20. CAPTURE LEADS EVERYWHERE Paid and unpaid web ads – Open House Landing pages including social Kiosks media

  21. CULTIVATE EVERYWHERE Email Paid social Radio ads and newspaper ads Seminars Social media

  22. IDENTIFY THE IDEAL MARKETING STRATEGY Seminars and Financial 3 rd party Lead Direct Self- Learning professional Response Purchase generated workshops CE classes

  23. CONVER CONVERT - TW TWO P O PATHS THS -

  24. DON’T QUIT Keep Cultivating, Keep Making Content.

  25. Automate what Figure Out Your Use the you can. Go live Play the Long Brand Technology regularly (with a Game scripted outline)

  26. CAPTIV CAPTIVATE TE CUL CULTIV TIVATE TE CONVER CONVERT

  27. WIN WIN

  28. STEVEN J. SLESS Reverse Mortgage Division Manager Primary Residential Mortgage, Inc. NMLS 298581 | MLO 49963 Office: (410) 814-7575 ssless@primeres.com www.morewithsless.com 10995 Owings Mills Blvd , Ste 216 Owings Mills, MD 21117 PRMI NMLS 3094. PRMI is an Equal Housing Lender. This is not a commitment to lend. To view state licenses and disclaimers please visit www.morewithsless.com.

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