Social Media NCDA Annual Conference Friday, June 24, 2016 - PowerPoint PPT Presentation

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Impact Your Community through Social Media NCDA Annual Conference Friday, June 24, 2016 Milwaukee, WI Melissa Horr Pond What do you want to achieve? Who are you trying to reach? How can you integrate with your current marketing plan?

Impact Your Community through Social Media NCDA Annual Conference Friday, June 24, 2016 Milwaukee, WI Melissa Horr Pond
 What do you want to achieve?  Who are you trying to reach?  How can you integrate with your current marketing plan?  What needs to change organizationally to achieve these?  What steps do you need to take to achieve these?
 Do NOT use your government email address for personal accounts.  Boilerplate: “Postings on this site are my own and do not reflect or represent the opinions of the agency for which I work.”  Review agency social media policy; seek required communication reviews, permission to disclose public info, and permission to tag.  Participate in live events: Twitter Chats; Facebook Live; Tweet and share using hashtags; Find and use relevant hashtags.  Join / start a group; Be a thought leader.  Be aware of privacy settings.  Be positive, add value.
• Personal Sign-up • Business Sign-up
PROFILE PICTURE
1) Follow Other Users 2) Integrate with email; website; newsletter
Information Overload Central Theme
Type a tweet into the box at the top of your timeline. A tweet can be up to 140 characters, including @Mentions to other users, hashtags, external links, or regular text. @Mentions - This is used to give public acknowledgement or promote someone on Twitter to your fan base. #hashtags - a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic
https://analytics.twitter.com/user/NCDAonline/tweets
 Facebook.com – Share updates, links, photos, videos; Create discussions; Host online contests  Twitter.com – Update quickly in 140 characters or less; Spread news; Ask for donations or volunteers; Let others know how they could help  LinkedIn.com – Establish a LinkedIn Company Page; Post status updates; Share news; Find volunteers; Post job openings; Stay in touch with your followers  Pinterest.com – Scrapbook virtually; Organize and share favorites from the web; Be inspired by others who share your interests  YouTube.com – Activate your cause; Tell a story; Launch an effective campaign
 Facebook Help Center – FAQs  Facebook.com/CoverPhotoSize – Templates for Cover Photos  Microsoft Powerpoint – Software for creating images  Blogger.com – Free Blogging Host  Piktochart.com – Free Infographic Software  Splice.com – Free Video Editing Software  Buzzsprout.com – Free Podcast Hosting  Analytics.Twitter.com – Twitter Insights
 Beth’s Blog: http://www.bethkanter.org  Google for Nonprofits: http://www.google.com/nonprofits/  Linked In for Nonprofits : http://nonprofits.linkedin.com/  Socialbrite — Social Solutions for Nonprofits: http://www.socialbrite.org/  Social Media Examiner — Your Guide to the Social Media Jungle: http://www.socialmediaexaminer.com/  Social Media for Nonprofits: http://socialmedia4nonprofits.org/  Social Media for Government : https://www.govloop.com/social-media/
@NCDAonline
Melissa (Horr) Pond Senior Planner City of Quincy, MA 617-376-1053 mhorr@quincyma.gov https://www.linkedin.com/in/quincymelissah

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