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What is Social Media? noun: social media ; plural noun: social - PowerPoint PPT Presentation

What is Social Media? noun: social media ; plural noun: social medias websites and applications that enable users to create and share content or to participate in social networking. According to Google by the year 2025 all food


  1. What is Social Media? • noun: social media ; plural noun: social medias • websites and applications that enable users to create and share content or to participate in social networking.

  2. According to Google by the year 2025 all food purchases will be made online.

  3. Most Popular Social Media Sites

  4. Most Popular Social Media Sites

  5. Why is Social Media Important? 1 in 4 people worldwide use Social Media By 2018 it is expected Average Global Time that a 1/3 of the Spent on Social Media Earth’s Population will 104 minutes per day. use Social Media 58% of the UK 71% are Women Population use Social versus 68% which are Media Men 70% of USA uses Est ½ Billion Users Social Media within China

  6. Social Media – The Good • Communication • Bringing us Closer • Knowledge Sharing • Spreading the Word • Saving Lives!

  7. Social Media – Saves Lives Dave Cormier and Bonnie Stewart were on a hike with their young daughter in New Brunswick, Canada, and saw her eat some berries they didn't recognize. When they couldn’t identify the berry using the Internet, they posted a photo of the berry on Twitter after Poison Control informed them they would not be able to view the digital photo themselves. Thanks to a response via Twitter, they were able to identify the berry (which didn’t end up being fatal when ingested) and were better able to inform hospital staff when they arrived via ambulance.

  8. Social Media – The Bad • Distraction • Lack of Privacy • Divorce • Cyber Bullying • Grooming • Anonymity

  9. Social Media – The Bizarre • In 2008 overtook porn as the most popular online activity • More people own a cell phone than a toothbrush. • If all the Twitter users in the world formed a country it would be the worlds 4 th Largest. • There are 57 million #Selfies on Instagram • Every second, more than an hour of video is added to YouTube.

  10. Social Media For Business People follow brands/business that can help them reach their goals This may be EDUCATION This may be ENTERTAINMENT This may be CONNECTING The role of your business is to START CONVERSATIONS to get your customers talking

  11. Thank you – Any Questions Sarah Robb @sarobb16

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