Social Media for Auditors Annual Conference of the College and - PowerPoint PPT Presentation

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Social Media for Auditors Annual Conference of the College and University Auditors of Virginia Jim Hanchett May 6, 2019 Social Media What is it? Websites that encourage interactivity (the social), sharing of messages or images, and

Social Media for Auditors Annual Conference of the College and University Auditors of Virginia Jim Hanchett May 6, 2019
Social Media What is it? Websites that encourage interactivity (the “social”), sharing of messages or images, and conversation that is open to all or to a select community . 2
Social Media Who uses it? 73% of US adults use YouTube 68% use Facebook 35% use Instagram Why? Entertainment Information Community
What’s old, what’s new First tier: Facebook, YouTube, LinkedIn, Twitter, Instagram Emerging: TikTok What the kids use: Snapchat Going away, thankfully: YikYak
What’s it good for in AuditorNation? • See what leaders in the industry are saying (follow ACUA’s accounts) • Build your “brand” (go to Twitter, see how follows ACUA, follow them, they follow you, now you’re a big shot) • Get industry news (search “university auditors” on Facebook
What’s everybody else doing? ACUA 4
How do I get started? 1. Look around, anyone can browse 2. Consider a Twitter feed, follow your university accounts and the ACUA followers. Post and Retweet. 3. Do nothing and ignore it all. You and the world will survive. 6
I don’t want to get in trouble • Think before you post, whether on personal accounts or professional. • Set up a professional account with your title and affiliation. Keep the personal stuff to personal accounts. Don’t get confused. • It’s all permanent, even after you die . 7
Suggestions to ponder • Find out who is in charge of social media at your university. Let them know when you have news. • Start a CUAV Facebook page that is closed to outsiders. Talk amongst yourselves. Or start a public page. • Encourage ACUA to be more active. 8
Questions? 9

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