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SEO & M SEARCH ENGINE OPTIMIZATION AND MARKETING 2017 Kansas - PowerPoint PPT Presentation

Sep 20, 2022 •380 likes •718 views

SEO & M SEARCH ENGINE OPTIMIZATION AND MARKETING 2017 Kansas Tourism Conference THE SEARCH FOR vv v v v vv v v v S E O S E R P Shopping Ads Knowledge Block Common Questions Related Content Local 3 Pack GOOGLE P R O P E R T

  1. SEO & M SEARCH ENGINE OPTIMIZATION AND MARKETING 2017 Kansas Tourism Conference

  3. THE SEARCH FOR

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  10. v

  11. v

  12. S E O

  13. S E R P

  14. Shopping Ads Knowledge Block Common Questions Related Content Local 3 Pack GOOGLE P R O P E R T I E S

  15. Heat Map H E A T M A P

  16. SEO: SEARCH ENGINE OPTIMIZ ATION

  17. How can the search engines see SEO: what’s on the site? Meta Data: • <meta> Description • <H1> Header • <img> Alt Tags Content:

  18. SEO: More About Content Quality Relevant Readable Themed Engaging Natural Useful

  19. What will the search engine display SEO: when the searcher finds you? 1. Content 2. Metadata: Description 3. Google My Business Listing 4. Schema.org: Mark up your content in a standardized way to give the search engines more information.

  20. SEM: SEARCH ENGINE Marketin g

  21. K E Y W O R D S CLICK Q u a l i t y S c o r e THROUGH Mat RATE ch Typ E x a c t Phrase Broad Negati v e es:

  22. Title Display URL Sitelink Description Extension TEXT AD S T R U C T U R E

  23. R E L E V A N C E AD LANDING KEYWORD PAGE

  24. PA I D S EA RC H I N T H E M A R K E T I N G H O U R G L A S S

  25. Recomm ended Best practice

  26. T r a v e l K S . c o m L i s t i n g s

  27. T r a v e l K S . c o m L i s t i n g s • Your text and photo are your chance to engage the visitor to TravelKS.com • Text becomes the description in the search listing • Think like ad copy: ask a question, call to action, first 200 characters are most important for SEO • Title your listing and picture with keywords • Use the keywords field for site search relevance • Update your listing when things change

  28. T r a v e l K S . c o m L i s t i n g s Original Listing: First 200 Characters: The Walnut Valley Association was formed in 1972, with its sole purpose to produce the Walnut Valley National Guitar Flat-Picking Championships Festival, also known as the Flat-Picking Championships … Image File Name: IMG_19760_b3763116-5056-a36a- 0be5acf1adb31950.jpeg

  29. T r a v e l K S . c o m L i s t i n g s Optimized Listing: First 200 Characters: Do you love bluegrass music? Discover the Walnut Valley Festival, home of the National Flat-Picking Championship and much more. Still the third weekend in September in Winfield, Kansas, at the … Image File Name: Walnut_Valley_Festival_Flatpicking _Championships_Kansas.jpeg

  30. T r a v e l K S . c o m L i s t i n g s Original Listing: First 200 Characters: One of the premier dirt tracks in the region, this track hosts multiple national events. Featured in the Play Station II Game – ‘Sprint Cars Road to Knoxville’ this race track gives you the real … Image File Name: DCRPDirt_30feef12-5056a36a- 0b1d61cc9934b18.jpeg

  31. T r a v e l K S . c o m L i s t i n g s Optimized Listing: First 200 Characters: Do you have a need for speed? One of the premier dirt tracks in the region, this track hosts multiple national events. Featured in the Play Station II Game – ‘Sprint Cars Road to Knoxville’ … Image File Name: Dodge_City_Raceway_Park.jpeg

  32. Thank You

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