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SEO The Big Picture Rod Holmes CHICAGO Style SEO SEO Search Engine - PowerPoint PPT Presentation

Oct 22, 2023 •179 likes •428 views

SEO The Big Picture Rod Holmes CHICAGO Style SEO SEO Search Engine Optimization The process of improving the visibility of a web site or a web page in search engines via the or un-paid ("organic") search results. CHICAGO Style SEO

  1. SEO The Big Picture Rod Holmes CHICAGO Style SEO

  2. SEO Search Engine Optimization The process of improving the visibility of a web site or a web page in search engines via the or un-paid ("organic") search results. CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  3. SEO Search Engine Optimization Paid Local Organic or Natural CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  4. SEO Search Engine Optimization Keyword Research is Key # Of Searches/Month Long-tail Keywords Keywords CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  5. SEO Components of Google’s Ranking Algorithm* 5% 6% 24% Trust/Authority of Host Domain 7% Link Popularity of the Specific Page Anchor Text of External Links to Page On-Page Keyword Useage Registration + Hosting Data Traffic + CTR Data 15% Social Graph Metrics 22% 20% CHICAGO Style SEO *SEOMoz.com 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  6. SEO Components of Google’s Ranking Algorithm* CHICAGO Style SEO *SEOMoz.com 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  7. SEO •On-Site SEO •On-Page SEO •Local SEO •Organic SEO CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  8. SEO •On-Site SEO Crawl-able Readable URLs Canonical Homepage XML Sitemap Robots.txt Unique 404 page CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  9. SEO •On-Site SEO Readable URLs CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  10. SEO •On-Site SEO Crawl-able Readable URLs Canonical Homepage XML Sitemap Robots.txt Unique 404 page CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  11. SEO •On-Site SEO •On-Page SEO •Local SEO •Organic SEO CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  12. SEO •On-Page SEO H1 Headline: Chocolate Donuts from Bob’s Bakery Meta Description : Bob’s Bakery’s chocolate donuts are, we believe, the most delicious, perfect donuts ever made. Body Text: chocolate donuts donuts Image Filename: chocolate-donut.jpg chocolate donuts Alt Attribute: Chocolate Donuts chocolate chocolate donuts CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  13. SEO •On-Site SEO •On-Page SEO •Local SEO •Organic SEO CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  14. SEO •Local SEO CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  15. SEO •Local SEO Claim Your Listing! CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  16. SEO •Local SEO Encourage Reviews CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  17. SEO •Local SEO Collect Citations CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  18. SEO •On-Site SEO •On-Page SEO •Local SEO •Organic SEO CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  19. SEO •Organic SEO Inbound Links Are the Currency of the Internet Inbound Links: Anchor Text CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  20. SEO •Organic SEO Inbound Links: Anchor Text We stopped by Bob’s Bakery to try some of their legendary chocolate donuts. We were not disappointed! They were amazing! Inbound Links: Where? CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  21. SEO •Organic SEO Inbound Links: Where? • Check Competition (OpenSiteExplorer.org) • Forums • Bulletin Boards • Blogs • Article Sites (Squidoo, HubPages...) • Suppliers/Customers • Link Bait • Link Magnets CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  22. SEO •On-Site SEO •On-Page SEO •Local SEO •Organic SEO CHICAGO Style SEO 773.809.5002 • info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

  23. SEO The Big Picture Rod Holmes CHICAGO Style SEO

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