KEY TRENDS IN LOCAL SEO POWERED BY The importance of sound SEO strategies for SMBs Kelly Shelton, VP of Marketing @kellyshelton32
SEO IS IMPORTANT Why Should Every Marketing Campaign Include SEO? Of Clicks 84% Are Organic 100 Google searches per month Searchers skip advertisements and billion Google processes 40,000 search click on organic search results to queries per second, 3.5 to 4.7 billion find what they’re looking for. per day, and around 100 billion per – Moz.com month. - Searchengineland.com
SEO IS IMPORTANT SEO Generates the Best Leads Next to referrals, SEO leads (a person that finds you as a result of an online search) produce the highest Referrals converting leads. SEO Email Marketing PPC Social Media
SEO IS IMPORTANT SEO Enhances All Other Marketing Efforts ONLINE SEARCH Radio Print TV
SMBS WANT SEO 52% of SMBs invested in And more of us will SEO in 2016. want to buy next year! 74% will invest in 2017. https://clutch.co/seo-firms/resources/small-business-seo-in-2017-survey
Best SEO Practices for SMBs
PAID ADS HOW SEO WORKS What is SEO? LOCAL & It is the process of making your MAPS website as visible and prominent as possible in a search engine’s results. ORGANIC
HOW SEO WORKS The Work: Relevance & Trust Your Website Credibility SEO RELEVANCE TRUST Content Source Code Authority
HOW SEO WORKS Relevance = Onsite SEO <!DOCTYPE html> <html> <body> <h1>Header</h1> <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. </p> </body> </html> How Google Front End Copy Back End Code Sees Your Website
HOW SEO WORKS How to Increase Relevance CONTENT SOURCE CODE KEYWORDS What people can The stuff that Correct keyword see on your site Google sees usage on and off site
HOW SEO WORKS Trust Credibility Trust is determined by the number of other companies that have an actual link on their site leading back to your site. The reason these links are so important is because the search engines don't just want to see that you have TRUST great content. They also need to see that they have valued your content and they view each one of these links like an online vote for your business. Authority
HOW SEO WORKS Trust = Offsite SEO Your Website Business Custom Custom Offsite Online Article Infographic Directory Blog Article Content Business Syndication Engageme Submission Publication Publication Marketing Profiles nt s
HOW SEO WORKS Stand Out From the Crowd Online Keyword Selection Audience Engagement Best carpet cleaner in Springfield, IL Long Tail Buyer Geo Blogs Social Reviews Keywords Intent Identifiers Media
Meta Description Stand Out From the Schema Markup Crowd Online
HOW SEO WORKS Content Is Still “King” Companies that blog have Websites with 401-1000 pages 434% more indexed pages get 6x more leads than sites on Google’s search engines with <100 pages
SEO TAKES TIME Keyword Rankings on Google’s First Page Monthly Keyword Ranking 31 Significant keyword movement happens in the first 2-4 months 24 Reach first page within 6 months Keyword Position 16 …when it’s done right 9 1 Jan-15 Mar-15 May-15
The Digital Pie is BIG We want to help you get more of it
A little bit about Fun Facts: o We have three offices across the Wasatch Front and an office in Berlin o We have more than 400 employees o We have more than 26,000 active clients (seo, social media, websites) o On average we produce more than 12,000 pieces of content each month o 80% of our client’s keywords reach the first page within six months o We love small businesses
Q & A Kelly Shelton, VP of Marketing @kellyshelton32
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