W elcome
Social Welcome Reviews Partnership Discuss Media What is a Convention and Visitors Bureau (CVB)? •Help provide travelers with useful information about our area. •Help people planning group meetings find resources. •Serve as the marketing department for promoting our area to people outside of our immediate area (with emphasis outside a 50-mile radius).
Social Welcome Reviews Partnership Discuss Media How are CVBs funded? •With tax dollars…. but not from local residents •Hotel/Motel Occupancy tax in WV is collected - County Commission and/or City Government distributes at least 50% to a local CVB, and the remaining % to tourism or recreation related projects •Each CVB then markets its service area as a travel destination to try to bring people back in as a means of economic development
Social Welcome Reviews Partnership Discuss Media Economic Impact of Tourism in Putnam County Direct Tourism Spending Per Day Direct spending in Putnam County by That means travelers are spending over travelers is $64.2 million dollars annually. $175,000 EACH DAY in Putnam County. Travel/Tourism Jobs By the Dollars Travel to and through Putnam County is That adds up to $10.6 million dollars in responsible for 440 Putnam County jobs. tourism-related earnings in Putnam County annually. Equivalent Tax Rebate Tax Base Impact Because of outside spending, each household Travel to Putnam County generates over 4.8 in Putnam County pays $692 less each year million dollars in state and local tax revenue in taxes. annually - those are dollars coming from people OUTSIDE of Putnam County. Source: West Virginia Travel Impacts 2000-2018p, prepared by Dean Runyon Associates for the WV Tourism Office.
Social Welcome Reviews Partnership Discuss Media Our Team Your CVB Team Kelli Angie Dusty Executive Director Office Manager / Community Liaison Information & Events Specialist
ia / Di Social med git al market ing
Social Welcome Reviews Partnership Discuss Media • More women (75%) than men (63%) • Most used platform (69%) behind Youtube, but use is declining • Users are aging • Organic reach of an average post reaches about 6% of your followers • Videos help • Responding (by comment - not like) to comments on your posts help • Make sure your address, phone, and hours are up to date - Facebook is a search engine! • Create events for our community calendar • Use #putnamwv
Social Welcome Reviews Partnership Discuss Media • More women than men • Used by 37% of the population • Easer to get engagement • Users are younger • Use stories for more informal content, polls • Likes have been removed (but you can see them) • Use your feed for fun or inspirational quotes, beautiful imagery - quality over quantity in your feed, use stories for more frequent interaction • Use https://linktr.ee/ for bio links • Use #putnamwv
Social Welcome Reviews Partnership Discuss Media • Integrates with Google search engine results, Google Maps • Make sure address, phone, and hours are up to date • Use to designate holiday hours • Add your own photos - showcase your storefront and product • Respond to reviews
Social Welcome Reviews Partnership Discuss Media
Social Welcome Reviews Partnership Discuss Media
eviews : Best pract R ices
P art nershi p O pport unit ies
Social Welcome Reviews Partnership Discuss Media What We Offer website listings group assistance tastes & talents we maintain an active website with we work to attract groups to the we organize the monthlong focus listings for any tourism-related area for sports tournaments, on food at the arts each March businesses conferences, and other events pr & marketing partnerships visitors guide we work with partners to provide our advertising partnership we print and distribute more than assistance with news releases, program offers reimbursement for 3,000 copies of our printed visitors rack cards, and other promotional qualified advertisements guide annually items
Social Welcome Reviews Partnership Discuss Media
Social Welcome Reviews Partnership Discuss Media
Social Welcome Reviews Partnership Discuss Media
Social Welcome Reviews Partnership Discuss Media Learn. Read. Explore. Rack Card Program Storytime, Movie Nights, Board Game Nights, Holiday Events, & More! • CVB Pays for the design and printing of the n s i m e u v o l 0 0 0 0 , 1 0 e r o v h i t W a l l e , o n a l y a r b r L i i n M a e t h m n a u t P h e t o f e s c h a n b r l - w e l e a r y a r b r L i t y first 250 cards u n C o u r y o d e e o f t e d c k t o s n . t i o n a g i m a i h e f t o a r t p • Partner provides content, and may pay for a s n d A a l o n g i R e n e r e s t W m , e y s t S r y r a L i b y n t o u C m n a u t P s o n t r p a y additional copies of the card a r b r L i o s t e s c c e a a v h y e l m a t i o x p r a p s m e u v o l 0 0 0 0 , 5 0 r y r a i b e r l n t h I • CVB distributes to local hotels, here, and in g o u h r t n . o a L our mobile visitors center Teays Valley (Main Branch) 4219 State Route 34, Hurricane, WV 25526 304-757-7308 • putnam.lib.wv.us With locations in Buffalo, Eleanor, Hurricane, and Poca.
Discussion
Social Welcome Reviews Partnership Discuss Media Upcoming Projects Wrapping the mobile visitors center Group meetings / planning section on website More robust events calendar on website 2020 Visitor Guide Review Local project
Social Welcome Reviews Partnership Discuss Media Discussion Questions What would be helpful topics for future meetings? What tourism-related challenges are you facing as business leaders (on a state or local level)? How can we be better partners?
T hank you
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