GROUND ZERO SEO HOW TO ANALYZE YOUR SEO PROJECT BEFORE YOU GET - PowerPoint PPT Presentation

Oct 20, 2023 •339 likes •407 views

GROUND ZERO SEO HOW TO ANALYZE YOUR SEO PROJECT BEFORE YOU GET STARTED What is Ground Zero SEO? My System of Analyzing an SEO project BEFORE I do anything! There are many questions you need to ask yourself that will determine the

GROUND ZERO SEO HOW TO ANALYZE YOUR SEO PROJECT BEFORE YOU GET STARTED
What is Ground Zero SEO? • My System of Analyzing an SEO project BEFORE I do anything! • There are many questions you need to ask yourself that will determine the project path • Type of Site, New or Existing Site, Budget / Time, Niche • Lets look at these…
Type of Site • What kind of site is this? • Local Business Local SEO - Google My Business, Maps Ranking • Blogs Info Site / Reviews Blog SEO (rank each post) • Global Company Website Core Pages, Blog Setup • Ecommerce SEO Product Specific SEO • User Generated Content (UGC) SEO Forums, Wikis, Marketplaces, Classifieds, etc.
If Site already exists… • (for new sites this is not applicable skip this) • On-Page Audit – A quick look • How much SEO done already • Analyze Metrics (via Google or Tools) • Current Rankings, Traffic, • WMT, Search Console • Google Penalty? Current or Past • Quick look at Socials (if applicable)
Niche Analysis • How competitive is the niche – Top Sites Data • How competitive are keywords (suggested or discovered) • User Intent in niche… Query Type • Navigational • Information • Transactional
Time & Budget • Looked at last after quick evaluation • Is the budget too little? • Are expectations too high?

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