Saskia Van Uffelen CEO Ericsson Digital Champion Belgium #VUSaskia Saskia.Van.Uffelen@Ericsson.com Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 1
Joint Mission Statement ‘help every European become digital and benefit from an inclusive Digital Society’
Challenges towards - Digitally Skilled Society - Open Internet - Connected Continent - Secure Digital Environment - Tech Trends and Societal benefits - Endorsing current & developing future activities
Vatican City 2005 Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 7
Vatican City 2013 Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 8
THE LAST 20 years we have started a change greater than the industrialization Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 9
ICT Beyond the inflection point TRANSFORMATION › Foundation for innovation › Broad applicability › Transforming society Digitalization of existing processes enabled by ICT INSTALLATION and followed by transformation combining physical reality with digital services MOBILITY - BROADBAND - CLOUD Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 10
Progressive Innovation MOBILITY - BROADBAND - CLOUD Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 11
Progressive Innovation VISUALIZATION SENSORS ROBOTICS ANALYTICS SMART AUGUMENTED WEARABLES MATERIALS BODY CROWD BIG DATA NANO INTERNET OF THINGS VIRTUALIZATION SMART INDUSTRIAL ENERGY BIO-TECHNOLOGY 3D PRINTING MOBILITY - BROADBAND - CLOUD Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 12
Progressive Innovation VISUALIZATION SENSORS ROBOTICS ANALYTICS SMART AUGUMENTED WEARABLES MATERIALS BODY CROWD BIG DATA Active Accessible Accelerating NANO INTERNET OF THINGS VIRTUALIZATION SMART INDUSTRIAL ENERGY BIO-TECHNOLOGY 3D PRINTING MOBILITY - BROADBAND - CLOUD Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 13
Society BUSINESS PEOPLE drivers drivers drivers Productivity Efficiency Convenience development advancements of services Inclusion and Experience Engaging diversity interactions culture Sustainable Market People paradigm innovations empowerment Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 14
Digital lifestyle COLLABORATIVE CULTURE PREFER SERVICES ARE IN CONTROL PURPOSE DRIVEN ALWAYS ON DIGITAL RELATIONS AND IDENTITY ALWAYS INFORMED EVERYTHING INSTANT Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 15
Fundamentally new ways of create value is on rise The assets are different The practices are different Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 16
NETWORKED SOCIETY logic Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 17
Mobility Experience Tranquillen BlaBla Car Uber BETTER INFORMED COLLABORATING SERVICIFICATION “I always get a suggestion “I always share my car “I often choose taxis that for a train where I can be travel with others” are driverless” sure to get a seat “ Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 18
EXCHANGE EXPERIENCE Blue Apron Airbnb Yerdle SERVICIFICATION IN CONTROL COLLABORATING “I save time and money by “When traveling I usually “In my neighborhood we subscribing to my grocery stay at a home away from share lots of stuff that’s supply” home” good to have but seldom used” Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 19
LEARNING EXPERIENCE Coursera Knewton Universities BETTER INFORMED SERVICIFICATION DIGITAL “Learning has become a “My education and RELATIONSHIP lifelong experience” pedagogic method was “I got my Masters on-line” totally personalized” Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 20
One by one these example maybe are interesting, but not important. together they form a powerful disruptive pattern Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 21
Transforming Business REDEFINED REDEFINED ASSETS PRACTICES USER ORCHESTRATING ECO SYSTEMS PARTICIPATION OWN, SHARED SENSE MAKING FROM COMBINED DATA AND OPEN DATA CONNECTED SIMPLIFY VALUE CONFIGURATION THINGS DIGITAL INNOVATE IN PLATFORMS SERVICES BUSINESS ENCOURAGE MARKET REACH USER CO-CREATION Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 22
MEDIA – A FIRST MOVER Media Transport Utilities Health ICT GENERAL PURPOSE TECHNOLOGY ICT MEDIA Streaming music, on-line games, web & IP TV, web news, media apps MOBILITY - BROADBAND - CLOUD Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 23
NEW MEDIA ROLES Wimp Blizzard Spotify HBO Amazon Media Services Chungwa Streaming music, on-line iTunes games, web & IP TV, web news, media apps 104 92.0 80.0 68.7 58.4 BUSD 48.5 BUSD 39.8 33.8 BUSD 28.7 BUSD 21.7 BUSD BUSD BUSD BUSD BUSD BUSD Media Products 381 352 Records, CD, Newspapers, Game sw, Concerts BUSD BUSD 2007 2016 Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 24
Transforming business EVOLUTION DISRUPTION Establish new position › Expand from established position › Replace current value logic › Reinforce existing value systems › Build value from alternative › Improve offering to current assets › market Create radically new market › Focus on efficiencies › Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 25
Determining forces “OUTSIDE DRIVE” › New consumer behavior › Changed regulatory rules › Disruptive technology EVOLUTION DISRUPTION › Redefined competition › Expand from established Establish new position position › Replace current value logic › Reinforce existing value › Build value from alternative systems assets › › Improve offering to current Create radically new market › › Definition of core market business › Focus on efficiencies › Scale gain opportunities › Maturing technology › Consolidation “INSIDE CONTROL” Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 26
RESHAPED BUSINESS “OUTSIDE DRIVE” VALUE CHAIN REDEFINED ECO-SYSTEMS EFFECTIVENESS Improved Profoundly new offering to offering creating current new markets market EVOLUTION DISRUPTION Better Synergy performance of offering across current offering industries VALUE CHAIN RESHAPED VALUE EFFICIENCY SYSTEMS “INSIDE CONTROL” Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 27
RESHAPED BUSINESS “OUTSIDE DRIVE” VALUE CHAIN REDEFINED ECO- EFFECTIVENESS SYSTEMS EVOLUTION DISRUPTION VALUE CHAIN RESHAPED VALUE EFFICIENCY SYSTEMS “INSIDE CONTROL” Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 28
ICT SERVICE ROLES in the Networked Society Trends by operator role 3 Innovate in new services 3 Applications & › Build new eco systems Services Transformation opportunities Reach new markets Digital home, e-health … 2 Platform business Systems & 2 › Supporting new practices Platforms Enterprises Business Processes & IT Cloud, Customer Experience 1 1 Network Performance Connectivity & Network Service Service › Data Monetization, new Communication developer enabler creator connectivity services M2M, IP, Hetnet, Cloud Operational efficiency
ICT SERVICE ROLES in the Networked Society 5 Invent, expand and optimize › Develop digital services Users, Content & Devices Create end-to-end experience Striving for new efficiencies Service Service 3 Applications & producer platform 4 Services Establish foot-print develop er › Act on opportunities from digitalization 5 Driven by user experience Unconventional business models 3 New service Innovation Systems & 2 4 › Build new eco systems Platforms Transform markets Digital home, e-health … 1 2 Platform business › Supporting new practices Connectivity & Enterprises Business Processes & Network Service Service Communication IT developer enabler creator Cloud, Customer Experience 1 Network performance › Data Monetization, new connectivity services M2M, IP, Hetnet, Cloud Operational efficiency
Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 31
Transforming SOCIETY OPPORTUNITIES CHALLENGES › Step change efficiency Future of work › › Market effectiveness Wealth distribution › › One planet agenda Power concentration › › Knowledge Integrity › advancements Digital resilience › › Global community Inclusion › › Innovation drive Ericsson Group Presentation | Ericsson Internal | 2014-09-22 | Page 32
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