2017 Community Survey Presented to Board of County Commissioners - PowerPoint PPT Presentation

2017 Community Survey Presented to Board of County Commissioners by Strategic Planning & Evaluation November 8, 2017 1

 Purpose  Methodology  2017 Survey Results  National Benchmarking Overview  Communication and Digital Trends  New Questions  Department Highlights  Recommendations 2

Awareness Perceptions Attitudes Purpose 1. County programs and services 2. Additional topical questions that may vary year-to-year 2017 is the 15 th year of the Community Survey 3

Summer 2017 Winter 2017 Spring 2017 Data Planning Design Collection Survey 2017 Methodology  Survey administered by mail, web and phone.  A random sample of 1,125 households  95% level of confidence with a precision of at least +/-2.9% 4

2017 Survey Results Summary of Major Findings around Perception 5

82% Target= 80% Target= 80% 77% 72% 65% 60% LEARN LIVE Community 2007 2009 2011 2013 2015 2017 2007 2009 2011 2013 2015 2017 Vision: 80% 82% Target = 80% Target= 80% Trends 78% 70% 67% A decline from the first year for “Mecklenburg County as a place to learn.” Others trends are stable. RECREATE WORK OMB Analysis: Answers compiled over time for questions asked consistently in the survey. Years 2007 2009 2011 2013 2015 2017 2007 2009 2011 2013 2015 2017 6 available vary based on survey history.

80% Target = 80% 78% 66% 68% Perceptions: I trust the information I receive 53% from Mecklenburg County. Government 50% 46% Trust / I consider Mecklenburg Transparency County to be open and transparent. 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Data Sources: • Mecklenburg County Community Survey 7

National Benchmarking Comparison of 2017 ECS Results to National Direct Finder data 8

United States Mecklenburg County Benchmarking 4044 1125 respondents respondents ETC* 2017 National Direct Finder Database Data Source: Mecklenburg County Data Source: ETC National Survey Community Survey U.S. cities with population 250,000+ *ETC Institute is Mecklenburg County’s 516 vendor for the annual respondents Community Survey Data Source: ETC National Survey Data Sources: • ETC 2017 National Direct Finder Database 9

100% Questions Mecklenburg 90% County 80% Mecklenburg County Mecklenburg County 70% 80% provides quality services to 60% residents United States U.S. cities with Pop. 250,000+ 50% ETC 49% 40% Overall quality of local 45% government services 30% 20% 10% 0% 0 1 2 3 4 Data Sources: • Mecklenburg County Community Survey • ETC 2017 National Direct Finder Database 10

100% Questions 90% Mecklenburg County 80% Mecklenburg County Mecklenburg County as a 70% 78% place to work 60% United States U.S. cities with ETC 50% Pop. 250,000+ 54% As a place to work 40% 44% 30% 20% 10% 0% 0 1 2 3 4 Data Sources: • Mecklenburg County Community Survey • ETC 2017 National Direct Finder Database 11

100% Questions 90% Mecklenburg County 80% Mecklenburg County United States Mecklenburg County as a 70% U.S. cities with place to live 77% 70% Pop. 250,000+ 60% ETC 50% 54% As a place to live 40% 30% 20% 10% 0% 0 1 2 3 4 Data Sources: • Mecklenburg County Community Survey • ETC 2017 National Direct Finder Database 12

100% Questions 90% Mecklenburg Mecklenburg County County 80% There is value in the services I receive for the fees I pay / 70% local tax dollars overall 76% 60% ETC 50% Overall value you receive for United States U.S. cities with your local tax dollars and 40% Pop. 250,000+ fees 38% 30% 31% 20% 10% 0% 0 1 2 3 4 Data Sources: • Mecklenburg County Community Survey • ETC 2017 National Direct Finder Database 13

100% Questions 90% Mecklenburg Mecklenburg County U.S. cities with United States 80% County Pop. 250,000+ Overall quality of life in Mecklenburg County 70% 73% 71% 73% 60% ETC Overall quality of life in your 50% community 40% 30% 20% 10% 0% 0 1 2 3 4 Data Sources: • Mecklenburg County Community Survey • ETC 2017 National Direct Finder Database 14

100% Questions 90% Mecklenburg County 80% I am satisfied with the amount of opportunities for 70% Mecklenburg citizen participation in County 60% County policy development and decision making 50% 58% ETC United States 40% U.S. cities with Opportunity to Pop. 250,000+ 30% engage/provide input into 34% decisions made by the 20% 25% community 10% 0% Data Sources: 0 1 2 3 4 • Mecklenburg County Community Survey • ETC 2017 National Direct Finder Database 15

Communication and Digital Trends Perception and awareness Changing communications environment Digital access 16

Communicating information to the public 52% 49% 47% 46% 46% 40% 46% 45% 44% 35% Communication 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 FY17 response improved from FY16 response  Full Question: Would you say Mecklenburg County does an “excellent,” “good,” “fair,” or “poor” job of communicating information about County issues, services, and performance to the public?  Percentages represent responses of “excellent” and “good” OMB Analysis: Answers compiled over time for questions asked consistently in the survey. Years 17 available vary based on survey history.

Did you know the County has programs/services for…? 80% 70% Domestic Violence 60% Immunizations HIV / STD Testing Program 50% Awareness: 40% Family Planning 30% Developmental Delays Increases 20% 10% The majority of programs and services mentioned in 0% the survey increased in 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 awareness.  Percentages represent responses of “yes” Data Sources: • Mecklenburg County Community Survey 18

Did you know the County has programs/services for…? 80% 70% 60% Program 50% Awareness: Homeless Services 40% Teen Dating Violence Prevention Decreases / 30% Housing our Heroes Stable 20% 10% 0% 2010 2011 2012 2013 2014 2015 2016 2017  Percentages represent responses of “yes” Data Sources: • Mecklenburg County Community Survey 19

How likely to communicate with County agencies via email or text? 90% 84% 71% 59% Communication: Email and Text Increased acceptance for using email and text Email Option Text Option 2016 2017 Data Sources: • Mecklenburg County Community Survey 20

Please indicate whether you have used each of the following Mecklenburg County social media resources. 31% Nextdoor 30% Facebook 16% YouTube Used Social 13% Linkedin Media? 10% Twitter 52% of respondents indicate 9% Instagram they have used at least one of the County’s social media resources -same level as FY16  Percentages represent responses by category  Non-users, “don’t know” and non-responses were excluded Data Sources: • Mecklenburg County Community Survey 21

What is your PREFERRED Source for receiving Mecklenburg County news and announcements? Prefer Television 37% Prefer Other* 15% Prefer Newspaper 13% Preferred Prefer Facebook 12%  Younger respondents Source of Prefer Nextdoor 11% and Hispanic/Latino descent respondents County Prefer Radio 7% prefer Facebook Prefer Twitter 3% Information  Higher educated prefer Nextdoor Prefer YouTube 1% Prefer Instagram 1% A strong preference for Prefer Linkedin 1% television over social media.  Percentages represent responses by category  Non-users, “don’t know” and non-responses were excluded Data Sources: • Mecklenburg County Community Survey *Other includes email, mail, text and website as the primary responses. 22

Do you have Internet access at home? 91% 91% Home Internet Access 9% 9% Yes No Internet access is high and 2016 2017 stable  Percentages represent responses by category  Non-users, “don’t know” and non-responses were excluded Data Sources: • Mecklenburg County Community Survey 23 Source: 2017 Community Survey Data

Home Internet Access Internet access varies widely within the County and region  Map shows the percent of broadband subscriptions by census tract for Data Sources: Mecklenburg and surrounding counties. • Brookings, Signs of digital distress (Sept 12, 2017) • https://www.brookings.edu/research/signs-of- 24 digital-distress-mapping-broadband-availability/

When accessing Charlotte Mecklenburg Library materials, which format do you prefer? 63% 57% 51% 37% Charlotte 34% 30% Mecklenburg 12% Library Use 9% 7% Digital (eBook, Both Physical (print book, Steady move to using digital eAudio, eVideo, CD, DVD, etc.) resources eMagazines) 2015 2016 2017  Percentages represent responses by category Data Sources: • Mecklenburg County Community Survey  Non-users, “don’t know” and non-responses were excluded 25

New Questions 26