Ericsson Guest Lecture@KTH John.mccarthy@ericsson.com Ericsson Internal | 2013-11-29 | Page 1
Our values ›Respect ›Perseverance ›Professionalism Ericsson Internal | 2013-11-29 | Page 2
The prime driver in an all- communicating world Ericsson Internal | 2013-11-29 | Page 3
the Largest change in industry since the introduction of mobile telephony Internet applications Internet is Mobile are mobile Computing devices Enterprises going mobile are Mobile Ericsson Internal | 2013-11-29 | Page 4
2016 Outlook Mobile subscriptions Subscriptions MBB handheld subscriptions (Billion) Feature 8 20% phone revenues 7 6 75% 5 4 Smartphone 80% & Tablet PC 3 revenues 2 1 25% 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2010 2016 >4 BILLION SMARTPHONES REPRESENTING >80% OF OPERATOR REVENUES Ericsson Internal | 2013-11-29 | Page 5
Next step is to connect all things 50B THINGS PEOPLE PLACES 5 0.5 1875 1900 1925 1950 1975 2000 2025 Ericsson Internal | 2013-11-29 | Page 6
General purpose technology Steam Electricity ICT Ericsson Internal | 2013-11-29 | Page 7
VISION 2020 50 BILLION CONNECTED DEVICES
NETWORKED SOCIETY Ericsson Internal | 2013-11-29 | Page 9
A NEW MINDSET Ericsson Internal | 2013-11-29 | Page 10
ACCESS EXPERIENCES Ericsson Internal | 2013-11-29 | Page 11
PACE OF CHANGE 50 billion connected things 1 billion connected THING places S PEOPL E PLACE S Ericsson Internal | 2013-11-29 | Page 12
EMPOWERMENT & OPPORTUNITY Ericsson Internal | 2013-11-29 | Page 13
For USD 10 per month, you can stream 20 million songs to your mobile device Ericsson Internal | 2013-11-29 | Page 14
Transforming industry DIGITIZATION RESULTS IN GROWTH OF ENTIRE MEDIA INDUSTRY IN 2007 BY 2016 USD 381 USD 352 Media products bn bn Online media USD 21.7 USD 104 services bn bn USD 402 USD 456 TOTAL bn bn Ericsson Internal | 2013-11-29 | Page 15
Agilean @ ericsson
WHY change? WHY change? WHY change? WHY change? Ericsson Internal | 2013-11-29 | Page 17
A new Pope is elected Source: NBC Ericsson Internal | 2013-11-29 | Page 18
Lean and Agile? ›Focus on customer ›React to change Ericsson Internal | 2013-11-29 | Page 19
lean Essentially, LEAN is centered on preserving value to the customer who consumes a product or service with less work. Value is defined as any action or process that a customer would be willing to pay for. Kai zen More Info : www.thisislean.com Read : This is LEAN - Niklas Modig and Pär Åhlström
Agile In Agile methods, instead of building the whole product, you build the smallest possible useful part and give it to users, who tell you what is right and what is wrong. › Agile manifesto – Individuals and interactions over processes and tools – Working software over comprehensive documentation – Customer collaboration over contract negotiation – Responding to change over following a plan More Info : http://agilemanifesto.org/
Key idea - principles Our values › Focus on flow › Establish e2e SW development › Expose inefficiencies › Lead-time focus drives efficiency Ericsson Internal | 2013-11-29 | Page 22
FROM WATERFALL TO AGILE BEFORE HANDOVERS LATE DISCOVERY OF FAULTS SYSTEM DESIGN SW DESIGN TEST LONG FEEDBACK LOOPS NOW TEAMS WITH E2E FEATURE RESPONSIBILITY FEWER REMAINING FAULTS RELEASE EARLY ANALYSIS PROD DEVELOPMENT IN XFT:s VERIFICATION USING CONTINUOUS INTEGRATION SW QUALITY GA GA GA = General Availability XFT = Cross Functional Team Ericsson Internal | 2013-11-29 | Page 23
More info : http://www.infoq.com/minibooks/kanban-scrum-minibook Ericsson Internal | 2013-11-29 | Page 24
Continuous Integration enables constantly high quality in development and maintenance Before CI Release Quality SW System Test Design Design With CI Release Continuous Integration Quality Early Product Development by XFTs Rel. Analysis Valid. S D S D S D S D T T T S D T T Continuous Legacy Test Weekly cycle Sprint cycle Hourly cycle Daily cycle 160 000 legacy test cases executed every week 160 000 legacy test cases executed every week 160 000 legacy test cases executed every week 160 000 legacy test cases executed every week Ericsson Internal | 2013-11-29 | Page 25
Agile development Agile development Agile development Agile development will not solve any will not solve any will not solve any will not solve any problems – problems – It will It will problems problems – – It will It will just make them so just make them so just make them so just make them so painfully visible painfully visible painfully visible painfully visible that ignoring them that ignoring them that ignoring them that ignoring them is harder is harder is harder is harder KEN KEN schwaber KEN KEN schwaber schwaber schwaber Ericsson Internal | 2013-11-29 | Page 26
teams Roles THE FIvE dysfunctions of a team Patrick Lencioni
TRANSFORMING SOCIETY
BY 2020, ICT COULD REDUCE OIL CONSUMPTION BY 21. 6 Ericsson Internal | 2013-11-29 | Page 29
BRINGING PROGRESS TO MILLIONS › Kick-starting economies › For every 10 percent increase in mobile and broadband penetration, GDP increases by 1 percentage point. › Doubling connection speeds yields a 0.3 percentage-point increase in GDP (Ericsson and Arthur D. Little, 2010-2011). Ericsson Internal | 2013-11-29 | Page 30
POWER TO THE PEOPLE › It’s bringing us closer to our nearest and dearest: › Video constitutes 25% of smartphone traffic and 40% of tablet traffic (Ericsson Mobility Report, 2012). › Reuniting families: › 185,000 people have registered on Refugees United’s family-tracing platform (Refugees United). › Redefining learning and education: › Coursera hosts over 200 online courses for 1.3 million Ericsson Internal | 2013-11-29 | Page 31 students (BBC).
The challenges 45 million CO2 release Only 1 in 6 70% of rate into the people people in girls in oceans are 10 forcibly the some times faster displaced than those developing African before the last in the world have countries major species world. access to don’t get a extinction the secondary Internet. education Ericsson Internal | 2013-11-29 | Page 32
Sustainability and CR: Key focus areas Energy, Environment & Climate Change › Socio-economic Benefits/GDP Trusted Partner › Bridging the Digital Divide › Energy Efficiency: › Code of Conduct Networks & Solutions › Enabling Access to Healthcare, › Product Take Back › Alternative Energy, Education and Livelihood › Manage Risk Green Sites › ICT and › Telecoms to Offset Human Rights Societal CO 2 Communication for All OUR CORE TECHNOLOGY IS OUR CONTRIBUTION Ericsson Internal | 2013-11-29 | Page 33
our Key Issues Accessibility and Energy and material Climate change affordability of mobile performance and urbanization communication Employee Business ethics engagement Ericsson Internal | 2013-11-29 | Page 34
Technology Title MILLENNIUM VILLAGES for good STOCKHOLM CONNECT ROYAL TO LEARN SEAPORT › Ericsson´s unique approach › Through public and private partnerships we apply our technology and competence to address global PROMOTING ERICSSON PEACE sustainability and RESPONSE & humanitarian RECONNECTIN BANKING G REFUGEES THE challenges. UNBANKED Ericsson Internal | 2013-11-29 | Page 35
overview 2013 T4G Around the Refugees Peace Connect to Learn world United Earth Millenium Powering Peace 1 million users Villages 33 Schools by 2015 Harmonizer Program in Lake Victoria 17,000 students Uganda 211.000 users by Amazon September 2013. 13 countries Youth Peace Network in Connection S.S Operations in Kenya, Stable, scalable solution Ericsson Egypt, Uganda, DRC New deployment planned Response in Mexico Q4 2013 New deployments Rural Health planned in Tanzania, Jordan, Irak during 2013 Smart Buses in Curitiba M – commerce Ericsson Internal | 2013-11-29 | Page 36
THE PEACEEARTH FOUNDATION The PeaceEarth Foundation is a nonprofit organization, committed to global and community peacebuilding and citizen empowerment in conflict zones worldwide. The Foundation seeks to empower youths, women, and global citizens to promote peace through Ericsson commitment conflict-resolution training programs, grassroots efforts, access to experts, methodology, social media, technology, and communication tools to › Tap into Ericsson 3G establish and sustain citizen-led civic peace networks in each country, initiatives. leveraging relationships with local network operators to facilitate mobile connectivity and Internet access › Provide 50 Connect to Learn netbooks › On-site project management to manage the physical deployment of the solutions › Provide Wifi networks › Give ICT training for teachers and students › Monitor and evaluate the progress of the solutions Ericsson Internal | 2013-11-29 | Page 37
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