Company Presentation September 2019 1 Delivery Hero SE. Company - PowerPoint PPT Presentation

Company Presentation September 2019 1 Delivery Hero SE. Company Presentation.

Our Clear Vision AMAZING FOOD AMAZING ORDERING Always delivering an amazing AMAZING SERVICE experience 2 2 Delivery Hero SE. Company Presentation.

We Are an Online Food Ordering and Delivery Marketplace USER RESTAURANT Receive Cook 3 Order 4 2 1 Customer Order Search Received (TBU) 5 Deliver 6 Customer Order Eat Received (TBU) RESTAURANT DRIVER 3 Delivery Hero SE. Company Presentation.

Delivery Hero in H1 2019 at a Glance: Best-in-class Performance and Global Leadership €3.2bn +98% 1 269m Gross Merchandise Revenue Growth Orders in H1 2019 Value in H1 2019 >€70bn 2 Present in Already Reaching Current Food Delivery 41 1.2bn People Market Taking on >€500bn 2 Countries 3 Food Services Opportunity Source: Company information; Euromonitor; World Bank; United Nations Notes: 1. On a constant currency basis. 99% on a reported basis. 2. Management estimates. 3. Excluding countries with minority participation that are not fully consolidated 4 Delivery Hero SE. Company Presentation.

DELIVERY HERO HIGHLIGHTS 1 Large Market Opportunity 2 Highly Attractive Markets 3 Very Strong Business Fundamentals 4 Leadership in Innovation and Technology 5 Global Category Leadership 6 Multiple Drivers for Long-term Growth 5 Delivery Hero SE. Company Presentation.

Unlocking the Large and Underpenetrated 1 Food Market Mega Trends That Drive Additional Growth Total Food Market €7.5tn 2 Online & Mobile Food Services in Delivery Hero’s Engagement Countries > €500bn 1 Opportunity On-demand & Takeaway Last-mile Market in Delivery Hero’s Logistics Countries > €70bn 1 Life-style, Urbanization & Convenience Delivery Hero GMV €4.5bn in 2018 Source: Company information; Euromonitor Notes: 1. Management estimates. 2. Source: Euromonitor International; Economies and Consumers; Global Food Market represents Consumer Expenditure on Food and Catering, value at fixed 2016 exchange rates; data as of 2016. 6 Delivery Hero SE. Company Presentation.

2 Our Customers Consistently Increasing Order Frequency Across our Highly Attractive Markets INCREASING # OF ORDERS Average Monthly Orders per Active Customer Over Time +66% +52% +36% +33% Month 1 Month 68 Month 1 Month 68 Month 1 Month 68 Month 1 Month 68 High and increasing order frequency across highly attractive markets over time Source: Company information 7 Delivery Hero SE. Company Presentation.

3 Highly Predictable Customer Behaviour With Accelerating Growth… MAJORITY OF ORDERS FROM RETURNING CUSTOMERS • Customer Experience driving our retention Total Orders per Cohort per Year and frequency • Returning customers continue to order Orders more frequently From 2018 Cohort • Once acquired customers require little to no additional marketing to return to the Increasing First-time platform Customer- base Orders • From Revenues from these customers are 2017 recurring and increase in frequency over Cohort time Orders • High For example our 2015 cohort ordered 69% From Returning 2016 more frequently in 2018 Cohort Customer- base Orders From 2015 Cohort 2015 2016 2017 2018 Source: Company information Note: 1. “Cohort” refers to customers grouped by the calendar year in which they first placed an order with Delivery Hero. 8 Delivery Hero SE. Company Presentation.

4 Leadership in Innovation and Technology PERSONALIZATION PLATFORM LOGISTICS RESTAURANT SEARCH & DISCOVERY SERVICES PARTNER SOLUTIONS DESCRIPTION DESCRIPTION DESCRIPTION DESCRIPTION Discovery based on inspirational Restaurant-facing Improvements in logistics Localisation challenge solved with: content and next generation technology to deepen our efficiency (e.g. delivery rider browsing experience relationship with our restaurant scheduling, fleet • Central services : partners management, etc.) via Personalization and Search & • central services, enabling to Discovery Personalisation based on consumer cut delivery fee Restaurant Partner Solutions • preferences and machine Tools for restaurants : Logistics Services learning • Order transmission • Our technology provides • Data warehouse & Analytics Order processing • smart and efficient Performance Marketing • Recommendation to customers Partner integration • delivery processes : Restaurant CRM (Salesforce) • with targeted messages and • Order tracking Finance systems • tailored product experience Restaurants performance • Customer reviews Rider scheduling • • reports Rider staffing • Our goal is for the customer to Business Intelligence to • Regional platforms : • ultimately outsource its food Fleet management • enable better product and Cultural specifics • decision to us Route Optimization • operational decisions Address systems • • Real-time delivery Integrated payment systems • estimates 9 Delivery Hero SE. Company Presentation.

5 We Are One of the Global Leaders in Online Food Delivery with Significant Reach, Scale and Growth MENA EUROPE 9 14 COUNTRIES COUNTRIES 242m 104m TOTAL POPULATION TOTAL POPULATION 82% 67% URBAN POPULATION URBAN POPULATION BAHRAIN / EGYPT / JORDAN / KUWAIT / OMAN / QATAR / AUSTRIA / BOSNIA AND HERZEGOVINA / BULGARIA / SAUDI ARABIA / TURKEY / UAE CROATIA / CYPRUS / CZECH REPUBLIC / FINLAND / GREECE / HUNGARY / MONTENEGRO / NORWAY / ROMANIA / SERBIA / SWEDEN ASIA AMERICAS 9 9 COUNTRIES COUNTRIES 663m 188m TOTAL POPULATION TOTAL POPULATION 68% 78% URBAN POPULATION URBAN POPULATION BANGLADESH / HONG KONG / MALAYSIA / PAKISTAN / ARGENTINA / BOLIVIA / CANADA / CHILE / COLOMBIA / PHIILIPINES / SOUTH KOREA / SINGAPORE / TAIWAN / DOMINICAN REPUBLIC / PANAMA / PARAGUAY/ URUGUAY THAILAND Source: World Development Indicators, 2018; rounded figures Notes: Excluding countries with minority participation that are not fully consolidated 10 Delivery Hero SE. Company Presentation.

6 Multiple Drivers for Long-term Growth and Profitability Ongoing Industry Consolidation Above 50% EBITDA Margin Take-rate in Best Markets Expansion M&A with Best FOR SCALE Marketplace Markets Already Increased +18% Frequency MARGIN Taking on Through Better EXPANSION €7.5tn Experience Food Market €72bn Opportunity 2 TAKE-RATE Takeaway Market IMPROVEMENT Going Online 1 TECHNOLOGY & INNOVATION FOOD MARKET TRANSFORMATION ONLINE TRANSITION Source : Company information; management estimates; Euromonitor Notes : 1. Based on our IPO disclosure. 2. Source: Euromonitor International; Economies and Consumers; Global Food Market represents Consumer Expenditure on Food and Catering, value at fixed 2016 exchange rates; data as of 2016. 11 Delivery Hero SE. Company Presentation.

BUSINESS MODEL & FINANCIALS 12 Delivery Hero SE. Company Presentation.

Our Business Model Is Designed for Multiyear Revenue Growth Average Orders GMV Take-rate Revenue Basket Size INCREASING INCREASING Recurring high Take-rate quality cohorts expansion driven combined with by market strong new maturity and customer growth own delivery and increasing frequency 13 Delivery Hero SE. Company Presentation.

In large Markets with Untapped Opportunity Europe Asia Americas MENA ex Germany 5m 25m 7m 15m Monthly Orders 1 188m 242m 104m 663m Total Population Total Market of c. €500bn with untapped potential Note: 1.As of Q2 2019 14 Delivery Hero SE. Company Presentation.

Continuous Track Record of Growth Orders GMV Revenues +67% +64% +103% 144 1,684 315 1,508 125 267 1,323 , 108 219 95 1,120 86 1,041 176 80 971 74 155 908 138 63 802 126 58 740 106 53 681 97 88 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2017 2018 2019 2017 2018 2019 2017 2018 2019 All values in Unit million / € million YoY growth rates on a constant currency basis 15 Delivery Hero SE. Company Presentation.

H1 2019 Financial Highlights €3.2bn €582m 269m GROSS MERCHANDISE REVENUES ORDERS VALUE +61% +60% +98% YoY Growth YoY Growth YoY Growth All values in Unit million / € million YoY growth rates on a constant currency basis 16 Delivery Hero SE. Company Presentation.

Growth across all Segments Europe MENA Asia Americas +58% Orders 1 +95% +40% 135 40% 85 71 40 36 28 23 16 H1 2018 H1 2019 H1 2018 H1 2019 H1 2018 H1 2019 H1 2018 H1 2019 +70% GMV 1,2,3,4 +64% +40% 1,55 9 +44% 920 895 542 481 346 257 204 H1 2018 H1 2019 H1 2018 H1 2019 H1 2018 H1 2019 H1 2018 H1 2019 Revenue 1,2,3,4 +144% +74% +44% +78% 308 150 123 78 46 55 85 30 H1 2018 H1 2019 H1 2018 H1 2019 H1 2018 H1 2019 H1 2018 H1 2019 Source: Company information Notes: 1. Absolute Numbers for the adjusted definition, please refer to the “Definitions” slide 2. Growth rates on a constant currency basis 3. Americas revenues and GMV are impacted by the Argentinian operations qualifying as hyperinflationary economy according to IAS 29 beginning 1 September 2018. 2018 revenue is retrospectively adjusted. 4. Constant currency figures provide an indication of the business performance by removing the impact of foreign exchange rate movements 17 Delivery Hero SE. Company Presentation.